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The editors of EventMarketer announce the winners of the 2023 Ex Awards, the world’s oldest and most prestigious recognition program for event and experiential marketing. Victors were crowned at a “Let’s Glow”-themed gala held during the Experiential Marketing Summit in Las Vegas, May 9-11.
Our annual listing of the Top 100 agencies serving the eventmarketing industry has arrived Behind every powerhouse brand experience is an eventmarketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.
And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.
But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate eventmarketing today. Presenting, the 2023 Fab 50.
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Now, settle in and buckle up as we take you through our favorite activations from this year’s show.
The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Check out scenes from Agency Forum 2023: The post Gallery: Talking Business Growth and Culture at Agency Forum 2023 appeared first on EventMarketer.
Eventmarketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of eventmarketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.
When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Across the 3.41-mile
More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living?
Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. The post THE EVENT STRATEGIST’S GUIDE TO 2023 EXPERIENCE PLANNING appeared first on EventMarketer.
Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. The post How Sustainability Took Center Stage at CES 2023 appeared first on EventMarketer. 5-8 in Las Vegas, greenery was a notable design element.
million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. Let’s grow.
Sustainability continues to be top of mind among today’s eventmarketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Lastly, Marley shares trends and considerations event professionals should note for 2023 and the coming years. “I
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
The post SXSW 2023: Best Practices for Activating an Experiential Lounge appeared first on EventMarketer. This year, we aimed to weed out spaces that were glorified charging stations in favor of those that delivered a clear message and layers of engagement.
Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. .
Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. The post Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 appeared first on EventMarketer.
Together, their findings offer a broad overview of trends worth sinking your teeth into in 2023. Quirky Culinary Events. WHAT’S HOT 2023 CULINARY FORECAST. Topping the list of macro trends for 2023 are food experiences that incorporate local culture and community, comfort fare and menu streamlining. Charcuterie Boards.
Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits we covered throughout 2023 to help inspire your builds, tactics and engagement strategies for trend-forward business audiences.
Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Lead generation, attendee satisfaction and social media interest follow in order of importance. 42% anticipate reaching that goal in 2024.
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 eventsmarket, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Across the site, Red Bull Technology Group can cater for a variety of conferences and events.
Take a Spin Through the ReTreat: Photo credit: Postmates The post Coachella 2023: Festivalgoers Take a Bite Out of the Postmates ReTreat VIP Experience appeared first on EventMarketer. Agencies: Dorothy (experiential); Parker|Phoenix (p.r.).
CHECK OUT THE FULL COVERAGE The post Winners Announced: The 2023 B-to-B Hidden Gems appeared first on EventMarketer. Congratulations to all of the winners of Hidden Gems, presented across 14 categories. Sparkle on.
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore.
The Essence portfolio of events and brands is growing, and so is the festival footprint Essence Fest 2023 organizers and exhibitors took design and engagement cues from the 50th anniversary of hip-hop. Here, we bring you a tour of top experiences from Essence Fest 2023.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on EventMarketer.
It’s why b-to-b marketers are more invested than ever in their own dream teams as they set a new course for their organizations, their events and their audiences. The post Meet the 2023 B-to-B Dream Team appeared first on EventMarketer.
.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Our goal is to be connected to creators, the ones we have relationships with and the ones who are not that close to our platforms.
SendSprite #OgilvyCannes pic.twitter.com/HHLW92bKet — Ogilvy (@Ogilvy) June 22, 2023 Spotify’s artist partnerships In addition to an expansive beach footprint, Spotify hosted an elegant opening night event at a private villa where VIPs could mingle, enjoy F&B and catch a headlining performance by H.E.R., Agency: Giant Spoon.
Siemens Digital Industries Software, which is celebrating 175 years, wove its technologies into a collection of four exhibit spaces at CES 2023, Jan. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on EventMarketer. Powered by a new tagline—“Dream it.
“Also, in a sort of more traditional marketing sense, it was about getting people to come to us. Photo credit: Rebecca Brenneman/Peacock The post How Peacock Promoted its new AI Drama at SXSW 2023 with Nuns and an Interactive Quest appeared first on EventMarketer.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
To maintain its positioning, SXM Media saw an opportunity to reach advertisers and clients through a podcast studio it activated at CES 2023 in Las Vegas, Jan 5-6, within The Female Quotient’s Equality Lounge (CES’s Official Equality Partner). 1 most listened-to podcast network for Q3 in 2022 based on total audience reach.
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. The post CES 2023 Recap: 18 Brand Experiences from Across the Show Floor appeared first on EventMarketer. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant.
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. The post CES 2023 Recap: 18 Brand Experiences from Across the Show Floor appeared first on EventMarketer. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant.
DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. We say: one to watch.
Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. The invite-only event for celebrity A-listers, hosted this year on April 15, was presented by Levi’s , which brought in its famous branded Ferris wheel, and Don Julio , which mixed cocktails inside an Airstream “speakeasy.”
s exhibit at CES 2023, Jan. The post Canon’s Technologies Place CES 2023 Attendees Inside an M. Night Shyamalan Film appeared first on EventMarketer. Movie magic permeated every corner of Canon U.S.A.’s The digital imaging solutions brand partnered with filmmaker M.
Our Experiential in Color + Pride in Events programs spotlight 16 rising stars from brands and agencies as they share their inspirations, career journeys, learnings and passion for events. The post Experiential in Color + Pride in Events2023: Amplifying Diverse Voices appeared first on EventMarketer.
Head to Chief Marketer for the full interview. The post SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’ appeared first on EventMarketer. It feels like the closer we are to what the consumer cares about, the better the results are.
Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. The pitch event is available to watch on YouTube. “Our Our approach here is kind of a balance of marketing but also a reflection on us walking the walk.”
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