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Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 eventsmarket, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Across the site, Red Bull Technology Group can cater for a variety of conferences and events.
The editors of EventMarketer announce the winners of the 2023 Ex Awards, the world’s oldest and most prestigious recognition program for event and experiential marketing. Victors were crowned at a “Let’s Glow”-themed gala held during the Experiential Marketing Summit in Las Vegas, May 9-11.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.
Our annual listing of the Top 100 agencies serving the eventmarketing industry has arrived Behind every powerhouse brand experience is an eventmarketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.
million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8
And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.
The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Throughout the day, agency leaders took the stage to discuss the future of experiential marketing agency offerings, while a panel of clients discussed their must-haves for long-term client-agency relationships.
Eventmarketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of eventmarketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.
When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Across the 3.41-mile
But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate eventmarketing today. Presenting, the 2023 Fab 50.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r., Welcome to the Dream Team.
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Now, settle in and buckle up as we take you through our favorite activations from this year’s show.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. The post THE EVENT STRATEGIST’S GUIDE TO 2023 EXPERIENCE PLANNING appeared first on EventMarketer.
Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. Spotlight on the Circularity of Electronics At an event like CES, where countless new tech products are unveiled, the circular economy model comes to mind.
More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living?
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.
But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). What are some marketing channels and tactics that are working for you?
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. Just go for it, see what happens and let us know!
Experiential is a key component of the Daiya marketing playbook. The brand had previously popped up Slice Club in October 2023 at New York Citys Two Boots pizzeria that featured an expert Slice Consultant who unpacked attendees dietary quirks and kinks to help them reach plant-basedpizzapleasure. Lets dig in.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023.
Sustainability continues to be top of mind among today’s eventmarketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Lastly, Marley shares trends and considerations event professionals should note for 2023 and the coming years. “I
Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. .
Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. First : “It’s still a seller’s market,” he said. Pre-Covid, the company’s remote workforce was around 80-85%.
A Vimeo-branded colorblock archway welcomed marketers, filmmakers and creators into the space, which also included a photo op on a black-carpeted platform with a backdrop made up of Vimeo’s “V” logo and “Staff Pick” circles strung together and hung from a truss.
Molly Spychalski, Head of Partnership Marketing at Postmates and Uber The Postmates ReTreat featured a footprint opposite the main stage and share-worthy touchpoints like a “donut tree.” We really tried to create that connective tissue between the two.” As a brand endemic to the L.A.
Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits we covered throughout 2023 to help inspire your builds, tactics and engagement strategies for trend-forward business audiences. 3, leaned into that narrative. Rosie the Riveter would have been proud.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. Programming is the largest part of the show, according to event producer, Agency EA. 5-8 for its second in-person showing since the pandemic.
Ellison, EventMarketing Strategies Tell us about the history of your company. Founded in 1981, EventMarketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023? CONTACT INFORMATION: MAGGIE L.
TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Agency: Giant Spoon) The post As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App appeared first on EventMarketer. billion to the U.S. Since TikToks U.S.
CHECK OUT THE FULL COVERAGE The post Winners Announced: The 2023 B-to-B Hidden Gems appeared first on EventMarketer. Congratulations to all of the winners of Hidden Gems, presented across 14 categories. Sparkle on.
Together, their findings offer a broad overview of trends worth sinking your teeth into in 2023. Quirky Culinary Events. WHAT’S HOT 2023 CULINARY FORECAST. Topping the list of macro trends for 2023 are food experiences that incorporate local culture and community, comfort fare and menu streamlining. Charcuterie Boards.
It’s why b-to-b marketers are more invested than ever in their own dream teams as they set a new course for their organizations, their events and their audiences. The post Meet the 2023 B-to-B Dream Team appeared first on EventMarketer.
On top of that, we wanted to bring the show to the attendees of SXSW through this sort of irreverent and eye-catching guerrilla stunt,” says Jo Fox, svp-consumer and content marketing at Peacock. Also, in a sort of more traditional marketing sense, it was about getting people to come to us.
They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.
EventMarketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. While many of these trends started in 2023, they’re set to take on greater significance in the coming year. Ethical marketing. It’s time to roll with the changes, planners!
To maintain its positioning, SXM Media saw an opportunity to reach advertisers and clients through a podcast studio it activated at CES 2023 in Las Vegas, Jan 5-6, within The Female Quotient’s Equality Lounge (CES’s Official Equality Partner). Smith-Wilson, chief marketing and equity officer at Horizon Media. Agency: In-house.
Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70 th annual Cannes Lions International Festival of Creativity. The post Cannes Lions 2023: Eight Creative Experiential Tactics We Loved appeared first on EventMarketer.
Kate Wolff, Co-Founder/Co-Chair, and Arya Davachi, Programming Director, Do the WeRQ Somewhere between 2020’s DEI reckoning and the violent rhetoric queer people are facing in 2023, the level of support provided to the LGBTQ+ community by brands has taken a nosedive.
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