Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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Event Marketer

OCTOBER 2, 2023

So as Coke headed into the 2023 MLS All-Star Week with its third annual “Beats, Cleats & Eats” activation, the brand had its sights set on building on its “legacy” within the sport by both connecting with diehard supporters and inviting casual fans into the fold. Agency: 160over90.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Event Marketer

DECEMBER 26, 2023

Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from Billy Joel’s “We Didn’t Start the Fire” (or Fall Out Boy’s recent version of the classic) than a year-end recap, but it’s been that kind of trip around the sun.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

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Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T.

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Event Marketer

JANUARY 27, 2025

DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. We say: one to watch.

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Event Marketer

AUGUST 14, 2023

.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Our goal is to be connected to creators, the ones we have relationships with and the ones who are not that close to our platforms.

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Event Marketer

MAY 9, 2024

The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. For the 2023 “Real People. And we’re going to be supporting this with additional field marketing initiatives.” Liquid I.V. Real Flavor.

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Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people. Reddiquette at its finest.

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Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

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Event Marketer

JANUARY 14, 2025

Photo credit: Jeremy Cohen IKEAS SLEEPEASY Following its Art Week debut in 2023, IKEA returned to Miami Beach with a big, bold brand experience that was open to the public. The IKEA Sleepeasy served as a playful twist on the traditional speakeasy concept. Then on the morning of Dec.

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Event Marketer

FEBRUARY 13, 2023

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate.

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Event Marketer

SEPTEMBER 4, 2024

EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug. Throughout US Open Fan Week (Aug.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide.

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Event Marketer

DECEMBER 20, 2023

into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships.

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Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Indeed, one size does not fit all, and activation strategies that are designed with a “marketing to the masses” mentality are falling short, marketers say.

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Event Marketer

NOVEMBER 6, 2023

The Black Magic Reimagined community, and the world at large, have experienced remarkable change in the last five years, so we caught up with Marty McDonald, founder at Boss Women Media Group, which established and operates the summit, for insights on how the team evolved the experience to make this year’s event the biggest and best yet.

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Event Marketer

MARCH 24, 2025

The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. Its on par with national trends.

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Event Marketer

MARCH 7, 2024

(Agency: 160over90) We spoke with Tonia Constable, vp-global marketing partnerships: sports, entertainment and brands at Marriott International, who offered insight into the brand’s activations across the NFL season, recent Super Bowl experiences and its growing year-round portfolio of partnerships with Formula 1, college sports and soccer leagues.

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Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Duncan offered insights on embracing the metaverse, and shared lessons learned on taking a hybrid approach to P&G’s Tokyo Olympics sponsorship. “We

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Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

MARCH 15, 2023

Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. Agency: FCB New York.

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Event Marketer

JANUARY 31, 2024

Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer. From cozy chalets to themed soirees, here’s a taste of the action from Park City. pic.twitter.com/f3adIckJEw — George P.

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Event Marketer

APRIL 24, 2023

Such was the case for Coca-Cola as it headed into the 2023 NCAA Men’s and Women’s Final Four tournaments to spread the word and drive trial for its recently revamped Coke Zero Sugar and Powerade recipes. Driving trial of the reformulated Coke Zero Sugar was a key objective at both tournaments. Agency: Momentum Worldwide.

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Endless Events

FEBRUARY 14, 2023

2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?

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Event Marketer

JULY 25, 2024

Over the years, the experience has grown to encompass more than 17 individual events at Ernest N. Beginning in 2023, the team brought to life properties across the Essence Ventures portfolio, which include communities like Afropunk and Beautycon. EVENT MARKETER: What are some initial findings or results from the event this year?

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Expo Pass

JANUARY 3, 2024

2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. This conference is a great way to broaden your event planning horizons. But it’s true!

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Event Marketer

MARCH 27, 2023

Entrants had multiple chances to win experiential prizes during the NFL season, from VIP tickets to the 2023 draft, to a “Fansgiving” dinner on the 50 yard line at MetLife Stadium, home of the New York Giants. The pièce de resistance, naturally, was the Super Bowl Sleepover experience.

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PCMA Convene

APRIL 17, 2025

Preston said that when she and her colleagues saw the experiential zone approach the NAB (National Association of Broadcasters) took when they visited their show in 2023 also a collaboration with Freeman they knew they wanted to go in the same direction. Washington Convention Center.

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Event Marketer

OCTOBER 23, 2023

each day, the main stage at Beautycon 2023 was a revolving door of programming spanning beauty, fashion, culture and entertainment. SPONSOR EXPERIENCES & SAMPLING Sampling is still one of the aspects of beauty events that appeals most to fans, and Beautycon’s sponsors had plenty to offer. to 4:30 p.m.

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Event Marketer

JULY 26, 2024

Some 24 brands activated at the experience, up from 14 in 2023 and just six in 2022, the New York Times reported. million viewers tuned in from afar, 300 percent more than the 2023 game, according to the league. And on top of more than 16,000 fans in attendance at the game, with Team WNBA taking on (and defeating) USA Basketball, 3.4

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Event Marketer

DECEMBER 11, 2023

More Beauty Event Strategies: ‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event ACCESS TO CREATORS AND FOUNDERS Beauty buffs are seeking events that deliver access to creators and founders, like Plastique who led a masterclass at Beautycon 2023.

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Event Marketer

JUNE 21, 2024

The learnings from that first year made all the difference, giving the organization the confidence to branch out with two more standalone pop-ups in 2023, each two days long in Chicago and Boston, and now a full-blown, multiregional, 12-week Surprisingly Savannah: The Mobile Tour.

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Event Marketer

FEBRUARY 6, 2023

As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: G7 Entertainment Marketing; VCCP. It’s our last day at @sundancefest !

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Event Marketer

MAY 7, 2024

.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife. Music to any marketer’s ears.

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