Event Marketer

MAY 8, 2023

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in April on how sustainability and eco-friendly practices are impacting the industry. Look out for our next survey in May.)

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Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

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Event Marketer

APRIL 24, 2023

The global communications firm encouraged attendees to explore its interactive lounge to discover how meaningful actions create impact, block by block, and help realize a more equitable and sustainable future, under the Edelman Impact global strategy. Sun me”—as a sustainable action.

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SpotMe Blog

OCTOBER 27, 2022

Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. .

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Event Marketer

DECEMBER 15, 2023

Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits we covered throughout 2023 to help inspire your builds, tactics and engagement strategies for trend-forward business audiences.

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Event Marketer

FEBRUARY 21, 2025

The exhibit used some of the same architectural elements as 2024 to deliver on the sustainability goals, but the experience was reconfigured based on the previous years survey responses to drive higher awareness and engagement. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Event Marketer

JANUARY 16, 2023

Together, their findings offer a broad overview of trends worth sinking your teeth into in 2023. Quirky Culinary Events. WHAT’S HOT 2023 CULINARY FORECAST. Topping the list of macro trends for 2023 are food experiences that incorporate local culture and community, comfort fare and menu streamlining. Charcuterie Boards.

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2023 Food and Beverage Sustainability Event Marketing 246

Event Marketer

FEBRUARY 22, 2024

Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Bleisure’ is influencing how your event attendees are booking travel.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Event Marketer

FEBRUARY 13, 2023

Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility. More CES 2023 Coverage: Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences Canon Partners with M. For all things related to CES 2023, reach out to: jchavarro@accessintel.com.

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Automotive 2023 Transportation Sustainability 246

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Levin Learn more about our B-to-B Dream Team presenting partner, Mosaic.

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Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. When it comes to our organization, sustainability is really important.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Sustainability goals.

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Event Marketer

JULY 3, 2023

Speaking of magic—75 percent of surveyed attendees reported an increased intent to spend with Reddit in 2023 as a result of their CES experience. But as a digital platform looking to demonstrate its positioning as a trailblazer, Reddit also needed to incorporate technology into its event strategy. Reddiquette at its finest.

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Event Marketer

MAY 1, 2023

Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. The invite-only event for celebrity A-listers, hosted this year on April 15, was presented by Levi’s , which brought in its famous branded Ferris wheel, and Don Julio , which mixed cocktails inside an Airstream “speakeasy.”

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Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. The event is obviously an institution in Texas and in Houston, and for us, it’s a great place to reach a large consumer base and tap into that passion. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Sponsorships Apparel Sustainability Sports 353

Event Marketer

DECEMBER 11, 2023

Your monthly event sustainability update S trong sustainability programs include activities your brand can talk about—and promote. From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy worthy actions.

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Event Marketing Marketing Sustainability 2023 162

Event Marketer

DECEMBER 14, 2023

The message of sustainable computing for a sustainable future resonated throughout the exhibit, with hands-on demos exploring AI, software and hardware solutions. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer. Agency: The Taylor Group.

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Tech Trade Shows Sustainability 2023 290

Event Marketer

DECEMBER 19, 2022

Sustainable event strategist Marley Finnegan sheds light on emissions and the SEC’s proposed climate risk disclosure rule. M omentum around sustainability continues to build, as consumers, particularly millennials and Gen Z, are paying close attention to values-based brand actions now more than ever. Learn More on Event Peeps.

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Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. While many of these trends started in 2023, they’re set to take on greater significance in the coming year. 2023 changed the game for event marketing.

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SpotMe Blog

MARCH 23, 2023

And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now.

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Event Marketer

JULY 31, 2023

Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.

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Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. CES is a hot bed of consumer technology, of course.

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Event Marketer

MAY 9, 2024

The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA. For the 2023 “Real People. Real Flavor. The post First-time Formula 1 Sponsor Liquid I.V.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. Agencies: Infinity Marketing Team ; Zeno.

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Fashion 2023 Sponsorships Technology 312

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. The winter-friendly monthlong installation was located beneath one of the country’s busiest highways at The Bentway and was open rain, snow or shine, seven days a week, right in the middle of the 2022-2023 NBA season.

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Event Marketer

MARCH 30, 2023

Lighting above threw off soft hues from the Heritage Color collection, while LED walls, gold accents and botanical touches all pointed to the booth’s main themes—heritage, sustainability, trends and technology. Laura Kohler, chief sustainability officer and DEI officer at Kohler, also made an appearance. smart toilet. smart toilet.

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Endless Events

NOVEMBER 15, 2022

A war in Ukraine , an inflation surge, and supply chain issues will impact event budgets in 2023. . The Annual ICE Report estimates that event-related costs will increase by 83%. It’s also a sign of a returned confidence in event planning. After all, most events were virtual and demanded lower budgets.

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Expo Pass

FEBRUARY 1, 2023

We’ve done the research for you and created a list of the topics people most want to engage in 2023. That’s just the tip of the iceberg, and that’s why a webinar focusing on how people and businesses can take advantage of these emerging technologies is one of the hottest topics for 2023. No worries. appeared first on Expo, Inc.

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2023 2001 Sustainability Trade Shows 148

Endless Events

FEBRUARY 14, 2023

2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?

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Prestige Events Magazine

JUNE 21, 2023

The event app is live, hundreds of appointments have been pre-booked, and The Meetings Show 2023 is now just a week away. The Blank Canvas A new feature for 2023, the Blank Canvas will enable visitors to experiment and try new things in a safe and supportive environment. See the full programme here.

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Event Marketer

JUNE 21, 2023

The success of Passport was evident as all floors of the expo remained active and lively throughout the event, with over 100 attendees maxing out their scores by visiting every booth and answering trivia questions correctly.

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Prestige Events Magazine

NOVEMBER 21, 2022

The good news is there are concrete steps we can take now to ensure the best possible success in 2023 – both for our business and the wider community. Since then we’ve seen the launch of numerous partnerships, such as the Net Zero Carbon Events Initiative , which unites organisations under a shared sustainability goal.

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Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. WORKSHOPS AND KEYNOTES Kicking off EMS 2023, The Moth Storytelling Workshop and the Data and Measurement Workshop were standing-room only, with highly engaged participants.

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Event Marketer

SEPTEMBER 12, 2023

After buyer hours the first two mornings, and for the full third day, all attendees can explore the show floor, which saw more than 720 exhibitors at Summer 2023. OR will also continue to offer expert-led education sessions and networking events, while celebrating the industry with the annual Innovation Awards and Inspiration Awards.

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SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

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