Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Tejado said meeting planners are keen on embracing new tech. Partnerships are critical.” Second : Leveraging technology.

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Event Marketer

APRIL 17, 2023

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. Attendees could see the Bath Bot in action at two tanks full of water.

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Event Marketer

FEBRUARY 21, 2025

The Long-term Strategy For Siemens, the multi-pronged measurement approach for trade shows and events is part of a holistic marketing and communications strategy and involves an ever-evolving tech stack and the collaboration of multiple teams. We learned that more wasnt more, Gromlich says. Want us to cover your booth?

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Event Marketer

MARCH 27, 2023

As the nuns roamed around downtown Austin, SXSW attendees could stop and talk with them about Mrs. Davis and the battle of faith versus tech. We wanted to capture the timely AI conversation and transport fans into the in-world experience of tech and entertainment. Davis” for a photo in front of the exterminator van from the show.

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Event Marketer

JULY 31, 2023

There were also mixed reality games to play, a coffee bar, presentations and a wearable tech demo. For an in-depth conversation with Baines on the SuperStudio and Meta’s strategic marketing goals, click here. ) Agency: Jack Morton Worldwide. who ended up inspiring the experience design. Agency: Giant Spoon.

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Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

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Event Marketer

JANUARY 23, 2023

As an official CFP sponsor for the last nine years, AT&T upped the ante in 2023 with a tech blitz executed across a variety of sponsored events and experiences. A highlight was the 360-degree XR scanning tech the brand brought to its sponsored Fan Bowl, a 4,000-square-foot activation zone. 6-9, in Los Angeles.

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Tech 2023 Technology Advertising 246

Event Marketer

DECEMBER 26, 2023

Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from Billy Joel’s “We Didn’t Start the Fire” (or Fall Out Boy’s recent version of the classic) than a year-end recap, but it’s been that kind of trip around the sun.

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Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). Head to Chief Marketer for the full interview.

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Event Marketer

SEPTEMBER 27, 2023

Get a peek behind the scenes and strategies of top shops, take a page from outstanding case studies, and grab a seat at the table with experiential marketing experts as they tackle of-the-moment challenges and opportunities.

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Event Marketer

FEBRUARY 13, 2023

Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility. More CES 2023 Coverage: Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences Canon Partners with M. For all things related to CES 2023, reach out to: jchavarro@accessintel.com.

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Event Marketer

JULY 3, 2023

Over the years, redditors have been the vanguard of the latest trends in tech, often predicting the next big thing within subreddits like r/bitcoin (established in 2010). And at a bleeding-edge tech show, highlighting that asset as one of Reddit’s competitive advantages was a no-brainer. Reddiquette at its finest.

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Event Marketer

FEBRUARY 22, 2024

Higher air fares are replacing the flight delay challenges of 2023. The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. “The percent increase in hotel rates.

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Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” The media company, under Blavity Inc.,

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Expo Pass

JANUARY 25, 2023

These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! Catersource + the Special Event. The Event Planner EXPO.

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Event Marketer

NOVEMBER 28, 2023

More Exhibit Design Inspo: SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation Exhibit Design: Inspiration from the Festival Season’s Experiential Builds “We took the particle theme of movement, moving forward,” says Amy Hills, vp-product marketing at Mastercard. Agency: Art Guild, Inc.

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Event Marketer

OCTOBER 30, 2023

” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

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Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Gen Z is craving consistency.

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Event Marketer

JULY 11, 2024

consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. Take a Tour of Intel’s AI Exhibit: Photo credit: Andrew Hamilton The post Intel’s AI Exhibit: Four Lessons on Creating Immersive Spaces appeared first on Event Marketer. Authenticity?

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Event Marketer

AUGUST 15, 2024

On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I Let’s explore how. Want us to cover your booth?

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Trade Shows 2024 2023 Technology 306

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Agencies: Infinity Marketing Team ; Zeno.

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Fashion 2023 Sponsorships Technology 312

Smart Meetings

JUNE 15, 2024

Thousands of event professionals and leading third-party planners already rely on Reposite for their vendor sourcing needs and now they will be part of Cvent’s supplier discovery and coordination engine that sources more than $16 billion in 2023.

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SpotMe Blog

MARCH 23, 2023

And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now.

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B2B 2023 Event Management Technology 147

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. Here’s to another 20 years of marketing magic.

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Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

MARCH 29, 2023

Pairing cutting-edge creative with in-house craft and innovative tech, the impactful experiences we create transform even casual observers into champions of our clients’ brands. These brand and marketing teams have the highest expectations and demand the absolute best—and we rise to the occasion.

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Event Marketer

DECEMBER 20, 2023

These high-tech spectacles are designed to make attendees feel like the main character in an unfolding narrative. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships.

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Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. WORKSHOPS AND KEYNOTES Kicking off EMS 2023, The Moth Storytelling Workshop and the Data and Measurement Workshop were standing-room only, with highly engaged participants.

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Event Marketer

AUGUST 2, 2024

Intel technologies touch a variety of industries, but to showcase how its innovations can transform schools, the brand built a mobile classroom of the future dubbed the Tech Learning Lab. Featured image: Courtesy of Urban Outfitters The post Ideas Roundup: Back-to-School Event Campaigns for Every Age appeared first on Event Marketer.

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Food and Beverage Apparel Education Tech 264

Event Marketer

MAY 23, 2024

Read on for three tips from State Farm and brands across tech and entertainment that have found their niche at fan cons. Understanding gamers’ competitive spirit, State Farm developed a retro-style video game based on its IP for TwitchCon 2023 in Las Vegas. How does an insurance company like State Farm engage Gen Z?

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Event Marketer

JULY 26, 2024

Some 24 brands activated at the experience, up from 14 in 2023 and just six in 2022, the New York Times reported. million viewers tuned in from afar, 300 percent more than the 2023 game, according to the league. And on top of more than 16,000 fans in attendance at the game, with Team WNBA taking on (and defeating) USA Basketball, 3.4

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SpotMe Blog

JULY 28, 2023

Why You Need An In-Person Event Platform Did you know that 91% of event organizers consider an in-person event platform crucial to the success of their events? American event technology company). In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only.

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Event Marketer

JANUARY 15, 2024

From exclusive soirees to public pop-ups, the best brand experiences from the 2023 event had art at the forefront and storytelling at the core. Agency: Lupine Creative) Photo: Courtesy of Max NYLON TAKES OVER A PRIVATE RESIDENCE NYLON hosted two affairs during Miami Art Week 2023: NYLON House, presented by e.l.f.

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Event Marketer

MARCH 30, 2023

TRADE SHOW TRENDS: Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators CES 2023 Recap: 18 Brand Experiences from Across the Show Floor For family-owned Kohler, which owns a five-diamond resort, Destination Kohler, in its hometown of Kohler, Wisconsin, hospitality is a differentiator. smart toilet.

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Trade Shows 2023 Sustainability Hospitality 245

Event Marketer

JANUARY 22, 2024

First, Netflix hit the scene in December with its Squid Game: The Trials experience in Los Angeles based on its hit series (which was a fictional competition in 2021 that inspired a real-deal competition in 2023). We encourage the brand to give the team behind the campaign messaging a very sweet raise.

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Banking 2023 2021 Entertainment 305

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

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Attendease

FEBRUARY 20, 2019

The Group explains, “Don’t overthink things – don’t overestimate what you need to offer to create a great event. If you can get the visitor experience just right – which doesn’t need to include flashy tech and an over-amped budget – and delight delegates at every turn, you’re sure to succeed.”.

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