Remove 2023 Remove Event Marketing Remove Trade Shows
article thumbnail

Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

article thumbnail

A Look Inside the AI Evolution at Trade Shows and Events This Year

Event Marketer

Momentum partnered with Coca-Cola just months after the launch of ChatGPT to launch Coke AI Studio , a fan experience at festivals across North America in summer 2023 that leveraged three AI models to allow festival goers to create their own band name, track, album cover, and music video. Let’s explore how. Have a story idea?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 2023 IT List: Recognizing the Top 100 Event Agencies

Event Marketer

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

2023 328
article thumbnail

SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation

Event Marketer

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

2023 310
article thumbnail

Five ‘Attractivations’ that Stole the Show at IMEX 2023

Event Marketer

More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living?

2023 321
article thumbnail

Ideas: A Roundup of Top Experiential Exhibit Trends from 2023

Event Marketer

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

2023 305
article thumbnail

Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.