Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

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Event Marketer

APRIL 3, 2023

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. The post How Sustainability Took Center Stage at CES 2023 appeared first on Event Marketer. 5-8 in Las Vegas, greenery was a notable design element.

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Event Marketer

DECEMBER 26, 2023

Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from Billy Joel’s “We Didn’t Start the Fire” (or Fall Out Boy’s recent version of the classic) than a year-end recap, but it’s been that kind of trip around the sun.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. The post Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 appeared first on Event Marketer.

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2023 Fashion Trade Shows Insurance 289

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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2023 Trade Shows Sustainability Education 246

Event Marketer

FEBRUARY 22, 2024

Higher air fares are replacing the flight delay challenges of 2023. The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels.

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Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. COVID did many things for us, good and bad.

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Event Marketer

DECEMBER 12, 2023

At Shutterstock, she oversees the execution of all the brand’s events in the U.S. and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. I really love the immersive tech that’s out now.

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Event Marketer

OCTOBER 24, 2023

As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Photo credit: Shutterstock for BDG; Taylor Regulski/Liquid I.V.

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Trade Shows 2023 Marketing Technology 305

Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. But there are countless ways to measure the impact of events and collect compelling data that proves how live experiences ladder up to real business goals.

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Event Marketer

DECEMBER 14, 2023

Looking at the changing trade show landscape, Torregroza noted that some exhibitors are starting to take risks to stand out in the “sea of sameness.” With Barbie , Taylor Swift, and Beyonce injecting new life in face-to-face events and experiences, he urges brands to up their game. “It Agency: The Taylor Group.

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Tech Trade Shows Sustainability 2023 290

Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees.

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Event Marketer

FEBRUARY 13, 2023

Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility. More CES 2023 Coverage: Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences Canon Partners with M. For all things related to CES 2023, reach out to: jchavarro@accessintel.com.

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Automotive 2023 Transportation Sustainability 246

Event Marketer

JUNE 29, 2021

The booth for Ferrero, whose brands include Butterfinger, Nutella, and Tic Tac, featured oversized screens to show images of products as well as brand facts. Extra plushy carpet” was also a welcome amenity at the Ferrero booth, according to Jackie Galvin, trade show manager for Ferrero North America. Ferrero USA.

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Food and Beverage Retail Trade Shows 2023 338

Event Marketer

JULY 3, 2023

Speaking of magic—75 percent of surveyed attendees reported an increased intent to spend with Reddit in 2023 as a result of their CES experience. But as a digital platform looking to demonstrate its positioning as a trailblazer, Reddit also needed to incorporate technology into its event strategy. Reddiquette at its finest.

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2023 Fashion Advertising Sponsorships 246

Eventmobi

OCTOBER 10, 2023

Hosting different types of networking events benefits not just your attendees but also your organization! According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. In fact, networking is one of the biggest reasons members join organizations!

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Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

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Sustainability 2013 Trade Shows Advertising 312

Expo Pass

JANUARY 25, 2023

These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! Catersource + the Special Event. The Event Planner EXPO.

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. The post NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show appeared first on Event Marketer. Here’s what we discovered.

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Event Marketer

MARCH 30, 2023

TRADE SHOW TRENDS: Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators CES 2023 Recap: 18 Brand Experiences from Across the Show Floor For family-owned Kohler, which owns a five-diamond resort, Destination Kohler, in its hometown of Kohler, Wisconsin, hospitality is a differentiator. smart toilet.

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Smart Meetings

MARCH 25, 2024

The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Attend breakout sessions such as “Navigating the Future of Work-linked Wanderlust” and “Secrets to Event Personalization” and network at the conference lunch.

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Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. While many of these trends started in 2023, they’re set to take on greater significance in the coming year. 2023 changed the game for event marketing.

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MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S. The recent survey of 670 event marketers from organizations in the U.S.

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Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value. The post Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection appeared first on Event Marketer.

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Retail Trade Shows 2023 Sustainability 243

Smart Meetings

JUNE 15, 2024

Thousands of event professionals and leading third-party planners already rely on Reposite for their vendor sourcing needs and now they will be part of Cvent’s supplier discovery and coordination engine that sources more than $16 billion in 2023.

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Meetings Trade Shows Tech Event Tech 264

Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.

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Event Marketer

NOVEMBER 28, 2023

More Exhibit Design Inspo: SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation Exhibit Design: Inspiration from the Festival Season’s Experiential Builds “We took the particle theme of movement, moving forward,” says Amy Hills, vp-product marketing at Mastercard.

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Event Marketer

MARCH 29, 2023

CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. ” -Heather Rey, Associate Video Producer CONTACT INFORMATION: Joe Hirsch, SVP, Sales & Marketing joeh@switch.us The post Great Places to Work in Experiential 2023: Switch appeared first on Event Marketer. 630.853.6033 switch.us

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Event Marketer

JANUARY 25, 2024

Brands are clearly seeing the value of being off the show floor, having the full attention of their audience and enjoying way above-average dwell times. Compared to 2023, the brand’s appearance has been completely reinvented. The post Industry Perspectives: Exhibit Pros Weigh in on CES 2024 appeared first on Event Marketer.

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2024 Trade Shows Tech 2023 279

Event Marketer

JULY 2, 2024

The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service.

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2024 2023 Entertainment Trade Shows 289

Event Marketer

OCTOBER 9, 2024

And census data shows an “acceleration” happening right now as the next generation is poised to represent 75 percent of the workforce within the next five years. Freeman’s own trend studies show a dramatic shift in Gen Z respondents, which accounted for 2 percent in 2022; 5 percent in 2023; and a whopping 12 percent in 2024.

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Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. Photo credit: Brunswick Corporation For all things related to CES 2023, reach out to: jchavarro@accessintel.com. CES is a hot bed of consumer technology, of course.

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Technology Automotive 2023 Transportation 263

Event Marketer

JULY 3, 2024

As Stephen Martell, head of innovation at creative agency DE-YAN, puts it: “This is a festival, so treat the festival like a celebration, not a trade show or conference. Then in the evening, the activation was abuzz with various client and partner events, and culminated in a late-night party featuring a performance by The Chainsmokers.

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SpotMe Blog

JULY 28, 2023

Why You Need An In-Person Event Platform Did you know that 91% of event organizers consider an in-person event platform crucial to the success of their events? American event technology company). In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only.

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2023 B2B Event Apps Technology 130

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

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Expo Pass

FEBRUARY 1, 2023

We’ve done the research for you and created a list of the topics people most want to engage in 2023. Not only will it save you money by cutting down on all the logistics of hosting trade shows, but it comes with other benefits too. The post Unlock the power of virtual events: Our top 5 webinar topics for 2023.

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