Remove 2023 Remove Food and Beverage Remove Sponsorships
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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Chase’s key objective for the 2023 US Open, which ran from Aug. Here, we explore the four key facets of the brand’s sponsorship program. Returning for 2023, the Chase Pass is a digital pass that consolidates all customer-exclusive benefits on-site under one umbrella. 22 to Sept.

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Miami Art Week: 10 Experiential Ideas Worth Stealing

Event Marketer

Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). Photo credit: Jeremy Cohen IKEAS SLEEPEASY Following its Art Week debut in 2023, IKEA returned to Miami Beach with a big, bold brand experience that was open to the public.

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer

More on Festival Sponsorship: How American Weed Co.’s ABSOLUT’S HYBRID ADVENTURE Absolut’s trippy, hybrid Absolut.Land activation popped up at Coachella again this year, where attendees were invited to “break the ice” with a cooling photo moment and beverages from Absolut’s main bar, and the Ocean Spray Bar.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug.

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

“Despite projections of persistent inflation and a moderate economic recession, CBRE’s forecast calls for a close to 6% increase in rooms revenue per available room (RevPAR) in 2023.” exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment.

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Checking-IN reveals its 50 LGBT+ Hospitality Champions List 2023

Prestige Events Magazine

Just a few notable names on the list are: Melissa Thompson , an award-winning food writer and live-fire cook who has penned powerful articles on the British food industry that became focal points for important discussions around identity, diversity and inclusivity.

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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Duncan offered insights on embracing the metaverse, and shared lessons learned on taking a hybrid approach to P&G’s Tokyo Olympics sponsorship. “We

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