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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva.

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Events Industry Council Releases 2024 Q2 Report

Smart Meetings

Strong gains indicate a return to pre-pandemic stability Global business events entity Events Industry Council (EIC) has released its Global Events Barometer for the second quarter of 2024, with results showing positive growth in nearly every region around the world.

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More In-person Meetings in 2023, Says Amex GBT Forecast

Smart Meetings

The return to in-person meetings has been trending over the last year. This is expected to continue well into 2023, according to a new report, “ 2023 Global Meetings and Events Forecast ,” by American Express Global Business Travel (Amex GBT). More Meetings. Greater Meeting Spend.

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2023 in review—and a book sale!

Conferences that Work

I’m looking back on 2023. 2023 in review I slowed down in 2023. Before 2020, I was designing and facilitating around a dozen in-person meetings and conferences a year. After COVID decimated the meeting industry, I focused on the design and facilitation of online meetings. In 2023, in-person is back!

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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. We learned that more wasnt more, Gromlich says.

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Mike Dominguez: Hotel, F&B Prices Aren’t Going Down, and Other Predictions for 2023

Smart Meetings

As meeting professionals begin to plan events for 2023, Mike Dominguez, president and CEO of Associated Luxury Hotels International (ALHI), joined Editorial Director JT Long for his annual Smart Chat Live! predictions conversation about the trends meeting profs need to prepare for in 2023. The New Normal Is Here.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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