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Higher air fares are replacing the flight delay challenges of 2023. The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels.
If higher costs are your challenge when executing events, one thing is for sure: You’re not alone. The latest meeting planner survey from GlobalEvent Planners, the network of independent destination management companies, found that higher costs was a top challenge for 70 percent of the 200 planners surveyed.
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To solve this, Vicky employed a venue sourcing tool that allows her to take in multiple proposals, negotiate room rates effectively and show the cost savings on hotel room blocks. She believed that across meetings, the planners were not enabled to negotiate the best rates on meeting room rentals because they lacked benchmarks and comparisons.
Event intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendees' thoughts, behaviors, and intent. It is what will support and enrich your current event and future events to come. What are your event non-negotiables? What are your priorities?
Use personalization as a means of attracting events and creating value. From the proposal through setup, personalization needs to be at the heart of how you communicate, negotiate, and create a meetings product. At the proposal level, venues can personalize by showcasing different event-specific variations.
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