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How can data transform a tradeshow exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and globalevents at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Higher air fares are replacing the flight delay challenges of 2023. The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and tradeshows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz GlobalEvents , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Pineda foresees a returning to the small event format in 2023 and more hybrid variations.
Read More: IMEX22 Welcomed Record Number of Attendees By moving the event to Mandalay Bay Convention Center, IMEX was able to tap into MGM’s renewable solar energy initiative , which produced 191,258 kWh of renewable energy to keep the lights on at the tradeshow floor. As a group, participants walked more than 4.2
Organizers reported 9,000 attendees, including close to 3,000 buyers, and 2,300 exhibiting companies taking part, making it the largest event industry tradeshow to take place since the start of the Covid pandemic. All the indicators suggest that 2023 and 2024 are going to be very good years for our industry.
“People are coming back face-to-face, but they’re doing it differently, and we had to adapt to that,” Colleen Bisconti, vp-global conferences and events at IBM, described ahead of IBM Think 2023. “A Johnson, IBM’s experiential agency of record for more than 20 years, which helped architect the modern IBM globalevent portfolio.
UBQ Materials, developer of the world’s first bio-based thermoplastic, is helping create the first globalevent built from landfill waste. 21, 2022, will be the first time a tradeshow reduces its own construction’s carbon footprint.
Hear what attendees said about the 2023 Smart Woman Summit. While the event is held in a much bigger ballroom now (This year Smart Woman Summit and Smart Women in Meetings Awards Gala will be held at Caesars Palace Las Vegas ) to accommodate the growing movement, the emphasis is still on interaction and connections.
Top executives of the world’s leading business events organisers convened at the Asia CEO Summit on 3-5 October 2023 at JW Marriott Singapore South Beach to discuss the best ways forward in investing and bringing high-quality conferences, tradeshows, and exhibitions to meet the demand of Asian businesses.
The Ultimate List of Conferences to Attend in 2023 Are you struggling to find which conferences are worth investing your time and money in? We’ve put together a comprehensive list of 200+ top in-person, virtual and hybrid conferences that you should attend in 2023.
Find the full 2023 Changemakers list here. As vice president of globalevent management for software firm Wolters Kluwer (a job she left in late May), she recognized that comprehensive data for the company’s nearly 600 meetings was lacking. Your events team still has to kick ass and have rock-solid events.”
This trip not only gave them an opportunity to explore the latest innovations in event technology but also allowed them to establish valuable connections with other professionals in the field. Til next year!
If business with suppliers on the show floor is the main meal at the IMEX America show, then the 150-plus educational offerings for meeting professionals are the appetizer, snack, and dessert. Coordinating the behemoth task is Tahira Endean, head of programming and a self-described “total event nerd.”
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