Remove 2023 Remove Global Events Remove Trade Shows
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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

Higher air fares are replacing the flight delay challenges of 2023. The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels.

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Pineda foresees a returning to the small event format in 2023 and more hybrid variations.

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New Report: IMEX 2022 Reached Net Zero Carbon Events Goals

Smart Meetings

Read More: IMEX22 Welcomed Record Number of Attendees By moving the event to Mandalay Bay Convention Center, IMEX was able to tap into MGM’s renewable solar energy initiative , which produced 191,258 kWh of renewable energy to keep the lights on at the trade show floor. As a group, participants walked more than 4.2

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IMEX Reinforces Prospects of Event Industry Recovery

EventMB

Organizers reported 9,000 attendees, including close to 3,000 buyers, and 2,300 exhibiting companies taking part, making it the largest event industry trade show to take place since the start of the Covid pandemic. All the indicators suggest that 2023 and 2024 are going to be very good years for our industry.

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IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience

Event Marketer

“People are coming back face-to-face, but they’re doing it differently, and we had to adapt to that,” Colleen Bisconti, vp-global conferences and events at IBM, described ahead of IBM Think 2023. “A Johnson, IBM’s experiential agency of record for more than 20 years, which helped architect the modern IBM global event portfolio.

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