Event Marketer

DECEMBER 13, 2023

Judged by a panel of brand-side event marketers, campaigns were scored based on their ability to demonstrate creativity and relevance, a sound logistical approach, flawless execution and measurable impact. Congratulations to all of the winners. We see you—and we want more.

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Event Marketer

NOVEMBER 13, 2023

The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Throughout the day, agency leaders took the stage to discuss the future of experiential marketing agency offerings, while a panel of clients discussed their must-haves for long-term client-agency relationships.

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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Event Marketer

APRIL 18, 2023

From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Now, settle in and buckle up as we take you through our favorite activations from this year’s show.

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Event Marketer

SEPTEMBER 27, 2023

But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today. Presenting, the 2023 Fab 50.

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Event Marketer

APRIL 3, 2023

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. What happens to old devices once new ones enter the market? The post How Sustainability Took Center Stage at CES 2023 appeared first on Event Marketer.

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Event Marketer

OCTOBER 27, 2023

More than 15,000 event professionals gathered at IMEX 2023 , Oct. The post Five ‘Attractivations’ that Stole the Show at IMEX 2023 appeared first on Event Marketer. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode.

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Prestige Events Magazine

OCTOBER 24, 2024

million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms. In total, Summer Pops generated an impressive £18.8 The campaign provided a significant boost to the post-pandemic recovery of the event sector.

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Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Across the 3.41-mile

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Smart Meetings

DECEMBER 8, 2023

In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This article appeared in the March 2023 issue and includes a comprehensive white paper of the survey that dives deeper. The post Best of 2023: Sustainability appeared first on Smart Meetings.

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Event Marketer

JANUARY 17, 2023

The post THE EVENT STRATEGIST’S GUIDE TO 2023 EXPERIENCE PLANNING appeared first on Event Marketer. Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset.

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Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). What are some marketing channels and tactics that are working for you?

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

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Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.

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Conferences that Work

DECEMBER 18, 2023

I’m looking back on 2023. 2023 in review I slowed down in 2023. In 2023, in-person is back! Though I love my work, it was nice to reduce the number of high-intensity workdays booked in 2023! 2023 wrap-up Well, that’s my summary of some of my professional activities in 2023. Happy Holidays!

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

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Prestige Events Magazine

NOVEMBER 27, 2024

Can you confidently talk about the future of event marketing? The dedicated space is designed to push boundaries and showcase products and services driving change in the industry and has been a popular addition since its introduction in 2023. Are you bursting with top tips for improving well-being in the industry?

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Smart Meetings

NOVEMBER 22, 2024

You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. trillion and supported 52 million jobs worldwide in 2023, yet its environmental footprint is in serious need of improvement, as underscored by an upcoming WTTC report to be released in collaboration with Iberostar Group and Oxford Economics.

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Event Marketer

APRIL 24, 2023

A Vimeo-branded colorblock archway welcomed marketers, filmmakers and creators into the space, which also included a photo op on a black-carpeted platform with a backdrop made up of Vimeo’s “V” logo and “Staff Pick” circles strung together and hung from a truss.

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Event Marketer

DECEMBER 15, 2023

Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits we covered throughout 2023 to help inspire your builds, tactics and engagement strategies for trend-forward business audiences. 3, leaned into that narrative. Rosie the Riveter would have been proud.

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Event Marketer

DECEMBER 17, 2024

In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. Just go for it, see what happens and let us know!

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Event Marketer

APRIL 24, 2023

Molly Spychalski, Head of Partnership Marketing at Postmates and Uber The Postmates ReTreat featured a footprint opposite the main stage and share-worthy touchpoints like a “donut tree.” We really tried to create that connective tissue between the two.” As a brand endemic to the L.A.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Smart Meetings

JANUARY 24, 2025

City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.

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Event Marketer

FEBRUARY 6, 2025

Experiential is a key component of the Daiya marketing playbook. The brand had previously popped up Slice Club in October 2023 at New York Citys Two Boots pizzeria that featured an expert Slice Consultant who unpacked attendees dietary quirks and kinks to help them reach plant-basedpizzapleasure. Lets dig in.

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Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023.

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Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. First : “It’s still a seller’s market,” he said. Pre-Covid, the company’s remote workforce was around 80-85%.

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Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. From c-suite executives to owners to entry-level marketers, the audience segments—and therefore the programming—covered a multitude of skill levels.

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Event Marketer

MARCH 27, 2023

On top of that, we wanted to bring the show to the attendees of SXSW through this sort of irreverent and eye-catching guerrilla stunt,” says Jo Fox, svp-consumer and content marketing at Peacock. Also, in a sort of more traditional marketing sense, it was about getting people to come to us.

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Smart Meetings

JULY 27, 2023

At Connect 2023, Cvent showcased new features planners will love Opening the first day of Cvent Connect 2023 with a Broadway performance by experience company Broadway Plus was fitting. It will also integrate with marketing platforms and CRM systems to allow for better measurement of webinar success.

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Event Marketer

JULY 12, 2023

CHECK OUT THE FULL COVERAGE The post Winners Announced: The 2023 B-to-B Hidden Gems appeared first on Event Marketer. Congratulations to all of the winners of Hidden Gems, presented across 14 categories. Sparkle on.

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Event Marketer

JULY 13, 2023

The Essence portfolio of events and brands is growing, and so is the festival footprint Essence Fest 2023 organizers and exhibitors took design and engagement cues from the 50th anniversary of hip-hop. Here, we bring you a tour of top experiences from Essence Fest 2023.

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Event Marketer

JULY 31, 2023

Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70 th annual Cannes Lions International Festival of Creativity. The post Cannes Lions 2023: Eight Creative Experiential Tactics We Loved appeared first on Event Marketer.

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Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Agency: Giant Spoon) The post As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App appeared first on Event Marketer. billion to the U.S. Since TikToks U.S.

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Event Marketer

MAY 1, 2023

Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Attendees apply sunscreen at one of many Neutrogena kiosks located on the festival grounds. Now, ready to see how sponsors struck a chord? Let’s raise the curtain.

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Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

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