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Event attendees need to be aware of the growing trend of unannounced use of facial analysis technology at meetings. And if you plan to attend the International Association of Exhibitions and Events [IAEE] ‘s December 2024 Expo! you should read this post. As recently reported by MeetingsNet , Expo! Why won’t IAEE inform Expo!
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?
Total Enquiriesfor 2024 are 186,724, representing a 4% decreasecompared to 2023. This represents a slight increase from 654,505,244in 2023, showing that while fewer enquiries are being made, those that are submitted are often for larger and more lucrative events. 2023 :The number of enquiries rose modestly by 10%, reaching 195,321.
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25
Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. The UK Conference and Meeting Survey 2023 highlighted that while the industry is on the road to recovery, overall expenditure levels remain below 2019 figures.
Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.
Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Congratulations to the 2023 IT List.
In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. Read on for a list of the best of Smart Meetings’ sustainability publications from the past year. You Can Go Net-Zero You want to pave the way for green meetings. But where do you start?
Looking for a showstopping dining experience to feature at your next meeting? You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. of leisure and meeting spaces. Regis Hotels & Resorts has teamed up with Ginori 1735 to offer your attendees a meal for the ages.
But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today. Presenting, the 2023 Fab 50.
More than 15,000 event professionals gathered at IMEX 2023 , Oct. The easily sharable photos and videos from this roaming photo booth were a hit with the meeting planners looking for the next exciting destination for their event. The post Five ‘Attractivations’ that Stole the Show at IMEX 2023 appeared first on Event Marketer.
Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. What happens to old devices once new ones enter the market? The post How Sustainability Took Center Stage at CES 2023 appeared first on Event Marketer.
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.
In search of comfortable-yet-affordable accommodations for your next meeting or event? City Express by Marriott is gearing up to offer options in four new markets. Planning a meeting in the UK or Ireland? Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier.
It’s why b-to-b marketers are more invested than ever in their own dream teams as they set a new course for their organizations, their events and their audiences. The post Meet the 2023 B-to-B Dream Team appeared first on Event Marketer.
But for meeting planners it may sound like, “New Year, New Venue!”. Event attendees have a lot of options in-between event sessions, whether it is The Winter Village in Bryant Park which has a large winter market and an ice rink. For meeting planners seeking spring in the winter season, Florida answers the call.
I’m looking back on 2023. 2023 in review I slowed down in 2023. Before 2020, I was designing and facilitating around a dozen in-person meetings and conferences a year. After COVID decimated the meeting industry, I focused on the design and facilitation of online meetings. In 2023, in-person is back!
The Long-term Strategy For Siemens, the multi-pronged measurement approach for trade shows and events is part of a holistic marketing and communications strategy and involves an ever-evolving tech stack and the collaboration of multiple teams. We learned that more wasnt more, Gromlich says. Want us to cover your booth?
Rising prices for business travelers are predicted to continue in 2022 and through 2023, according to a report, “ 2023 Global Business Travel Forecast ,” by travel management platform CWT and Global Business Travel Association. This growth is expected to slow in 2023, with the greatest decrease seen in air fare.
Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. First : “It’s still a seller’s market,” he said. Tejado said meeting planners are keen on embracing new tech.
And with 2023 just around the corner, you need to be ready for what’s in store. And it’s an event industry trend that’s expected to grow in 2023. But there’s another reason that hybrid events will be one of the big 2023 event trends. Event attendees’ desire to meet in person is record high.
Here are the event trends for 2023. From Marketing Events to Diversity and Inclusion event experiences, this year’s trends will help you be more impactful and get the most out of every opportunity you have to meet with your team or clients. GET YOUR COPY OF THE 2023 STATE OF INDUSTRY REPORT NOW ! GET YOUR COPY NOW!
The Business of Events can announce an outline of its planned activity for 2023, which will see an increase in the number of scheduled events and reports as it works towards building a policy agenda ahead of the next UK General Election. Further industry reports are also scheduled, including the 2023 edition of the Global Destination Report.
United Adds New Non-Stops to 100+ International Cities This Summer to Meet ‘Soaring Overseas Travel Demand’ United Airlines has announced that it will fly to 114 different international cities this summer and has expanded its flying by 25% versus last year to meet the sharp increase in demand for travel outside of the U.S.
At Connect 2023, Cvent showcased new features planners will love Opening the first day of Cvent Connect 2023 with a Broadway performance by experience company Broadway Plus was fitting. It will also integrate with marketing platforms and CRM systems to allow for better measurement of webinar success.
Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits we covered throughout 2023 to help inspire your builds, tactics and engagement strategies for trend-forward business audiences. 3, leaned into that narrative. Rosie the Riveter would have been proud.
Pondering whether Dubai would be the perfect fit for an upcoming meeting or event? The megahit service has some meeting profs considering implementing the concept in their incentives and team building planningwhile still risky, the heaping praise Scandinavian Airlines is basking in highlights the potential upside. Or maybe Australia?
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
But make no mistake, these modestly sized shows and meetings packed a powerful punch of inspiration and ideas. CHECK OUT THE FULL COVERAGE The post Winners Announced: The 2023 B-to-B Hidden Gems appeared first on Event Marketer. Congratulations to all of the winners of Hidden Gems, presented across 14 categories. Sparkle on.
Here are the top trends that I’m predicting will shape the future of 2023 event experiences. In 2023, you can expect to see: . Focus on digital marketing. It’s easy to reduce waste in the event industry by simply leveraging digital marketing and content delivery. 4) Event Staff with a Marketing Mindset.
A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself. No, you pay us!
The Meetings Industry Association’s (MIA) has unveiled the shortlist for its prestigious 2024 miaList, having received a record-breaking number of nominations for a third consecutive year.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.
Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”
Global meeting planners are exceeding expectations. million in 2023. Read More: Todays Best Practices for Visas and International Travel To understand what the increased traffic through Global Entry means for the meeting professional community, we asked the two executives what the strategy is for growing worldwide travel.
Financial & Insurance Conference Professionals (FICP) brought 700 thought leaders together at JW Marriott Marco Island Beach Resort in Florida to prepare meeting professionals for whatever comes next with a call to reflect, discover and recharge. AI technology is not going away,” said Tauvaa.
The FAQ sheet says that the processing requirement will be completed by the end of 2023. Meeting Planners Takeaway: Consider that the cost may be anywhere from $15-25 (or possibly more) and that as the system rolls out, electronic delays or snafus are possible. The post Meeting Profs Travel Report: U.S.
Cvent has just published its list of Top Meeting Destinations and Top Meeting Hotels for 2023: Nashville and San Diego moving up to the second and third spots after Orlando. 1 ranked meeting destination in the U.S. 3 spot in 2023, after being No. 1 ranked meeting destination in the U.S. Orlando, Florida 2.
According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023. Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget. Price increases.
s exhibit at CES 2023, Jan. Canon developed AMLOS (Activate My Line of Sight), introduced at CES 2022, to help amplify engagement and collaboration in hybrid meeting environments. We brainstormed on how to show [AMLOS] in a more gamified way,” says Tom Cusanelli, senior specialist, product marketing at Canon.
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