Event Marketer

NOVEMBER 13, 2023

The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Throughout the day, agency leaders took the stage to discuss the future of experiential marketing agency offerings, while a panel of clients discussed their must-haves for long-term client-agency relationships.

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Event Marketer

SEPTEMBER 27, 2023

But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today. Presenting, the 2023 Fab 50.

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2023 Consulting Sustainability Corporate Events 321

Event Marketer

JANUARY 30, 2023

—Siemens Digital Industries Software, which is celebrating 175 years, wove its technologies into a collection of four exhibit spaces at CES 2023, Jan. 5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future.

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2023 Sustainability Automotive Fashion 246

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

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Marketing Sustainability Insurance 2023 360

Prestige Events Magazine

NOVEMBER 27, 2024

Can you confidently talk about the future of event marketing? The dedicated space is designed to push boundaries and showcase products and services driving change in the industry and has been a popular addition since its introduction in 2023. Are you bursting with top tips for improving well-being in the industry?

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2025 Meetings Education Speakers 264

Smart Meetings

FEBRUARY 5, 2025

WEFTEC Earns EICs Platinum-level Sustainable Event Standards Certification In October 2024, over 20,000 professionals in the global water sector gathered in New Orleans Ernest N. EICs Sustainable Event Standards have provided us with a clear path to elevate our efforts and set a new benchmark for sustainable events in our industry, she says.

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Event Marketer

MAY 8, 2023

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in April on how sustainability and eco-friendly practices are impacting the industry. Look out for our next survey in May.)

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Sustainability 2023 Event Marketing Marketing 263

The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.

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Hotels Sustainability Automotive Venues 105

Prestige Events Magazine

APRIL 8, 2024

Built in 1986, leading London events venue, The QEII Centre, was not originally constructed with sustainability in mind, but in recent years the team has been working diligently to rectify this. An added perk of keeping bees is that we now produce our very own honey – 200 jars of QEII honey were produced in 2023.

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Sustainability Food and Beverage 2027 Transportation 245

Event Marketer

APRIL 24, 2023

The global communications firm encouraged attendees to explore its interactive lounge to discover how meaningful actions create impact, block by block, and help realize a more equitable and sustainable future, under the Edelman Impact global strategy. Sun me”—as a sustainable action.

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2023 Sustainability Tech Marketing 246

Smart Meetings

FEBRUARY 28, 2025

Expo City Dubai Lands Two Major Pre-Certifications Expo City Dubai has secured two prestigious pre-certifications for its master plan, marking a significant milestone for growing social and environmental sustainability in the Middle East and North Africa (MENA) region.

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Tourism Travel Airlines 2025 246

SpotMe Blog

OCTOBER 27, 2022

And with 2023 just around the corner, you need to be ready for what’s in store. And it’s an event industry trend that’s expected to grow in 2023. New generations of event planners have seen how a combination of virtual and in-person elements can boost event sustainability and accessibility.

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Corporate Events 2023 Event Apps Event Tech 246

Event Marketer

FEBRUARY 21, 2025

The Long-term Strategy For Siemens, the multi-pronged measurement approach for trade shows and events is part of a holistic marketing and communications strategy and involves an ever-evolving tech stack and the collaboration of multiple teams. We learned that more wasnt more, Gromlich says. Want us to cover your booth?

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Event Farm

JANUARY 5, 2023

Here are the top trends that I’m predicting will shape the future of 2023 event experiences. From virtual events to sustainability and beyond, these 7 trend predictions will help prepare event professionals for what’s in store in an industry that is constantly evolving. In 2023, you can expect to see: .

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2023 Banking Sustainability Social Media 235

Event Marketer

DECEMBER 15, 2023

Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits we covered throughout 2023 to help inspire your builds, tactics and engagement strategies for trend-forward business audiences. 3, leaned into that narrative. Rosie the Riveter would have been proud.

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2023 Trade Shows Retail Automotive 305

Smart Meetings

JANUARY 24, 2025

City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.

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Travel Marketing Tourism Food and Beverage 200

Event Marketer

JANUARY 16, 2023

Together, their findings offer a broad overview of trends worth sinking your teeth into in 2023. WHAT’S HOT 2023 CULINARY FORECAST. Topping the list of macro trends for 2023 are food experiences that incorporate local culture and community, comfort fare and menu streamlining. Zero Waste/Sustainability/Upcycled Foods.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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2023 Trade Shows Sustainability Education 246

Event Marketer

FEBRUARY 22, 2024

Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Those able to travel freely are combining remote work with longer leisure trips.

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2024 Travel Trade Shows 2023 325

EventMB

DECEMBER 20, 2022

Skift Take: As sustainability becomes increasingly vital in the world of meetings and events, planners and destination marketing organizations must adopt a strategic approach to improving their practices. Trends indicate that this work will become more important than ever in 2023.

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Sustainability 2023 Marketing Meetings 203

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.

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2025 Trade Shows Meetings Education 165

EventMB

OCTOBER 5, 2023

Skift Take: In this video from the Skift Meetings Forum 2023, we hear from senior vice president of convention sales and strategies at New Orleans & Company, Stephanie Turner, and chief commercial officer of the New Orleans Ernest N. New Orleans & Company Read the Complete Story On Skift Meetings

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Sustainability Meetings 2023 Marketing 195

Prestige Events Magazine

SEPTEMBER 13, 2024

Since their move to the UAE in 2023, the company has established a strong reputation in the region, delivering high-profile events such as COP28, the Dubai Business Forum for Dubai Chambers, the AVPN Global Conference and the Capital Market Summit for Dubai Financial Market. In 2023, the Emirate recorded 1.22

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Tourism 2023 Sustainability Financial 264

Smart Meetings

JANUARY 10, 2025

million in 2023. That spending directly supports local jobs, sustains small businesses, and fuels the economymaking inbound travel the largest service export for the United States. Its a big goal, and were getting there, said Elliott L. Ferguson II, new Brand USA board chair and CEO of Destination DC. In Washington, D.C.,

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Travel Tourism 2028 2026 165

Velvet Chainsaw

MARCH 15, 2023

According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023. Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget. Price increases.

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Event Planning Food and Beverage 2023 2019 370

Event Marketer

FEBRUARY 13, 2023

Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility. More CES 2023 Coverage: Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences Canon Partners with M. For all things related to CES 2023, reach out to: jchavarro@accessintel.com.

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Automotive 2023 Transportation Sustainability 246

PCMA Convene

NOVEMBER 18, 2024

We are beyond the halfway point as an industry in prioritizing sustainability, if you go by the 14th Global Forecast from Amex GBT Meetings & Events forecast. Nearly double the percentage of Meetings Market Survey respondents — 60 percent vs. 31 percent in 2023 — are including sustainability requirements in their RFPs.

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Sustainability Food and Beverage 2024 2023 59

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. When it comes to our organization, sustainability is really important.

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The MICE

MARCH 27, 2025

The AER Annual Conference 2023 marked a new beginning after two years of planning under pandemic conditions. Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel.

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2023 Conference Tourism Sustainability 52

Event Marketer

MAY 1, 2023

Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Attendees apply sunscreen at one of many Neutrogena kiosks located on the festival grounds. Now, ready to see how sponsors struck a chord? Let’s raise the curtain.

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2023 Transportation Food and Beverage Marketing 246

Attendease

DECEMBER 27, 2023

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. from 2023 to 2032. Organizers may draw more people to their events by using tools like targeted marketing, trending hashtags, and interesting content.

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2024 Event Planning Social Media 2023 370

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. Reddit may operate on a “Karma” points system, but its marketing strategies are never left up to fate. And that’s key.”

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2023 Fashion Advertising Sponsorships 246

Prestige Events Magazine

FEBRUARY 24, 2025

Following a successful year for Eventurous, with further growth and 8 industry awards, 3 of which were for their sustainability efforts, the agency has continued to be recognised as credible leaders in ESG in corporate events. The recent appointment comes just as the agency is working on their Net Zero Targets for publishing in 2025.

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2025 Hospitality Sustainability Corporate Events 130

Prestige Events Magazine

SEPTEMBER 19, 2024

Eastside Rooms, Birmingham’s newest conference venue, has revealed a significant increase in association-based event turnover for 2024 compared to 2023. In 2023, the venue reported £1.6 million turnover in association focused business. This figure has surged to £2.2 million in 2024 – a 37.5%

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2025 2024 2023 Sustainability 261

Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Sponsorships Apparel Sustainability Sports 353