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Ms. B’s Book Club: Planning for Medical Meetings

SmartMeetings

This Month’s Reads: Planning for Medical Meetings Every industry has its own cultural norms and professional values that are expected to be reflected at a company’s event. B’s Book Club: Creating Experiences How to Plan Medical Meetings and Events —co-authored by Meetings & Incentives Worldwide, Inc. (M&IW)

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Event Case Theory: MGMA’s Leaders Conference

Smart Meetings

Medical Group Management Association (MGMA) is hosting its annual 2023 conference at Nashville’s Music City Center with a change in how it approaches the in-person event. When you walk into this room, there won’t be a speaker delivering their wisdom,” he says. It didn’t always go by the name Leaders Conference.

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MANOVA Global Health Care Summit Redefines the Medical Meeting

PCMA Convene

In August 2018, when Mark Addicks was in the midst of planning his first-ever event, the MANOVA Global Health Summit, he was determined to make it a dramatic departure from the typical medical conference. “We The roster of more than 100 speakers also drew heavily from the local community.

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‘Hybrid Events Are Here to Stay’

PCMA Convene

What Reed, chief event strategy officer, American Society of Hematology (ASH), loved most about this time, he told participants in an online PCMA Community Conversation for medical meeting planners earlier this year, is probably what other planners have hated: “We needed to operate when there was really no roadmap to us,” Reed said. “I