Remove 2023 Remove Meetings Remove Trade Shows
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B-to-B Dream Team 2025: Meet Michelle Martin

Event Marketer

Conferences and trade shows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says. If you dont do the shows, you may as well be invisible. The post B-to-B Dream Team 2025: Meet Michelle Martin appeared first on Event Marketer.

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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

You have to meet the consumer where they’re at and let them be part of that process.” Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. “In this industry, everybody’s a participant.

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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.

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Trade Show Recovery Picks Up Pace: New Research

EventMB

Skift Take: New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic. Andrea Doyle Read the Complete Story On Skift Meetings.

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Trade Shows Boosted by Strong Asian Interest

EventMB

Skift Take: Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Miguel Neves Read the Complete Story On Skift Meetings Meanwhile, IMEX reports strong buyer demand from Korea and China.

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Five ‘Attractivations’ that Stole the Show at IMEX 2023

Event Marketer

More than 15,000 event professionals gathered at IMEX 2023 , Oct. The easily sharable photos and videos from this roaming photo booth were a hit with the meeting planners looking for the next exciting destination for their event. The post Five ‘Attractivations’ that Stole the Show at IMEX 2023 appeared first on Event Marketer.

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