Remove 2023 Remove Social Media Remove Sponsorships
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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. percent in 2023—and is significantly below the 42.2 fest—until now, that is. percent in 2022 to 30.8 percent ethnic diversity of the U.S. population.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Chase’s key objective for the 2023 US Open, which ran from Aug. Here, we explore the four key facets of the brand’s sponsorship program. Returning for 2023, the Chase Pass is a digital pass that consolidates all customer-exclusive benefits on-site under one umbrella. 22 to Sept.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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How to Create Sponsorship Levels & Lock in Sponsors [Examples!] 

Eventmobi

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

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Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023

Event Marketer

Amplifying its logo’s signature palette in a color-blocked space, Meta encouraged VidCon 2023 attendees to get crafty and creative at its Instagram Featured Creator Lounge. It was super fun and translated really well on social media post-event. That’s definitely another strategy that we want to repeat next year.” Agency: MKG.

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In Person Events: How to Plan for Success in 2023

Eventmobi

Secure sponsors Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite. Afterparties Did you know that 79% of millennials think fun at work is important?

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Grand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’

Event Marketer

The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it. Reddiquette at its finest.

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