Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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Event Marketer

OCTOBER 2, 2023

So as Coke headed into the 2023 MLS All-Star Week with its third annual “Beats, Cleats & Eats” activation, the brand had its sights set on building on its “legacy” within the sport by both connecting with diehard supporters and inviting casual fans into the fold. Agency: 160over90.

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Sports Sponsorships Retail 2023 328

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 246

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

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Sponsorships 2023 Social Media Contracts 195

Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T. Agency: Wasserman.

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2023 Sponsorships Marketing Technology 246

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. Speaking of budgets, our editors asked six event marketers how they’re making the most of event budgets in 2023. The first thing is to prioritize. You can’t do everything. We’ll see you in May. Let’s grow.

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Event Marketer

AUGUST 14, 2023

Amplifying its logo’s signature palette in a color-blocked space, Meta encouraged VidCon 2023 attendees to get crafty and creative at its Instagram Featured Creator Lounge. Photo credit: Marissa Joy Photo The post Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023 appeared first on Event Marketer.

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Event Marketer

JULY 3, 2023

The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it. Reddiquette at its finest.

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Event Marketer

MAY 9, 2024

The activation marked the brand’s first sponsorship in the professional racing world. The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA. Liquid I.V.

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Eventmobi

JUNE 12, 2023

Secure sponsors Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite.

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2023 Sponsorships Insurance Event Apps 195

Event Marketer

MARCH 3, 2025

The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. It all started in 2023, when Lays had soccer legends show up at fans front doors looking for Lays and a place to watch the game, followed by an in-stadium stunt in 2024.

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Event Marketer

MAY 23, 2024

As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation. The brand partnered with New Orleans-based Colombian artist Basqo Bim to design and create “Para Sol, Para Todos” (“For Sun, For Everyone”).

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Sponsorships Travel 2024 2023 306

Event Marketer

FEBRUARY 13, 2023

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Allstate’s title sponsorship is leveraged for both brand visibility and relationship-building with key constituents. Allstate Party at the Playoff, held this year Jan.

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Sponsorships Sports Transportation 2023 246

Velvet Chainsaw

FEBRUARY 1, 2024

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s a step-by-step guide for auditing and refreshing your sponsorship menu. Itemize your inventory.

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Sponsorships Advertising 2023 2019 221

Velvet Chainsaw

JULY 24, 2023

Last week I attended the National Speakers Association’s (NSA) Annual Meeting, Influence 2023. Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences. They did not disappoint.

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Education Sponsorships 2023 Speakers 370

Event Marketer

JANUARY 27, 2025

DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. We say: one to watch.

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Event Marketer

SEPTEMBER 4, 2024

EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug. Throughout US Open Fan Week (Aug.

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2024 Sponsorships Fashion Food and Beverage 298

Event Marketer

JANUARY 14, 2025

Photo credit: Jeremy Cohen IKEAS SLEEPEASY Following its Art Week debut in 2023, IKEA returned to Miami Beach with a big, bold brand experience that was open to the public. The IKEA Sleepeasy served as a playful twist on the traditional speakeasy concept.

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Food and Beverage 2024 Fashion Travel 299

Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. A highly saturated sports sponsorship landscape has prompted more than a few companies to reevaluate the way their partnerships are perceived, and with that, their approach to engagement.

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Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

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Sponsorships Government 2023 Sustainability 113

Event Marketer

OCTOBER 16, 2023

Princess Cruises Transforms SoFi Stadium into the Pacific Ocean A partnership between the Los Angeles Rams, Princess Cruises and Snap has yielded a splashy in-stadium AR experience taking place at all Rams home games at SoFi Stadium through the 2023 season.

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Fashion 2023 Sponsorships Technology 312

Event Marketer

DECEMBER 20, 2023

into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships.

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Entertainment 2023 Sponsorships Sports 130

Prestige Events Magazine

NOVEMBER 3, 2022

Following the success of 2022’s event last week, The Chameleon Agency announced they have been appointed as the creative production team behind Manchester Tech Festival 2023. We look forward to working with the Manchester Tech Festival team in 2023 and making the event even bigger.”.

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2023 Tech Sponsorships 2022 130

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Now, grab your notebook and hit “Play.”

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Sponsorships Apparel Entertainment Transportation 325

Event Marketer

NOVEMBER 6, 2023

Events You Might Also Like: Essence Fest 2023: Inside its Top 10 Experiential Activations Q&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World ACTIONABLE INSIGHTS When the summit first launched, programming was more abstract, with a central focus on inspiring attendees.

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Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets.

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Sponsorships Retail Sports Social Media 246

Velvet Chainsaw

FEBRUARY 27, 2023

“Despite projections of persistent inflation and a moderate economic recession, CBRE’s forecast calls for a close to 6% increase in rooms revenue per available room (RevPAR) in 2023.” exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment.

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2023 Food and Beverage 2022 Transportation 221

Event Marketer

DECEMBER 20, 2023

What were some of the highlights from 2023? We also represent two event properties – selling and implementing sponsorship programs. ELLISON VICE PRESIDENT MELLISON@EVENTMARKETINGSTRATEGIES.COM EVENTMARKETINGSTRATEGIES.COM The post Women in Events 2023: Q&A with Event Marketing Strategies appeared first on Event Marketer.

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Prestige Events Magazine

NOVEMBER 29, 2022

After the success of the inaugural ABPCO Festival of Learning in 2021, the event will return in 2023 at Telford International Centre on April 25th. The Festival of Learning will be attended by more than 100 leading Professional Conference Organisers (PCOs) and a range of industry partners.

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Smart Meetings

DECEMBER 15, 2023

An Event with Impact The holiday season is the time of giving, and CalSAE Seasonal Spectacular 2023 made certain it wasn’t overlooked. Lindsay Poss, CMP, CalSAE director of meetings and events, headed the team, which dedicated six months of the year to organizing the annual one-and-a-half-day event.

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Endless Events

FEBRUARY 14, 2023

2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?

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Prestige Events Magazine

JUNE 7, 2023

The compilation of the list and the celebration event at InterContinental London Park Lane on Wednesday 31st May were made possible by the generous sponsorship of Caterer.com, IHG Hotels & Resorts, Whispering Angel and HBD Partners. See the full Checking-IN 50 LGBT+ Hospitality Champions List 2023 here

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Hospitality 2023 Food and Beverage Social Media 130

Smart Meetings

DECEMBER 22, 2022

Corporate Social Responsibility (CSR) has become increasingly important as the travel and tourism industries are surging into 2023. Corporate sponsorship allows Invisible Cities to provide skill training for their employees, bring tourism to the city and create a team-building experience that will inspire understanding amongst a group.

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Event Marketer

MARCH 7, 2024

Related Stories: Q&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences NBA All-Star 2024: Inside 13 Fan Activations Event Marketer: Having activated at several previous Super Bowl games, what keeps Marriott coming back, and what was particularly special about the Las Vegas edition?

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Sports 2024 Sponsorships Entertainment 312

Eventmobi

JANUARY 9, 2023

Grow Your Sponsorship Revenue with an Event Community Platform. The post Why Building an Event Community is a Hot Trend for 2023 appeared first on EventMobi. Adding branded production elements to live streams and pre-recorded videos with tools like EventMobi’s self-service self-service live stream event software.

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2023 Social Media Events Event Technology 195

Expo Pass

JANUARY 3, 2024

2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. 2023 saw massive growth in sustainable practices. Win big with event sponsorship. But it’s true!

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2023 2024 Sponsorships Sustainability 107