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The Ice House activation was designed to be shareable, sustainable and flexible. More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer.
To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Nvidia GTC Nvidia’s ceo speaks at GTC 2023. 2023 sponsors included Ben & Jerry’s, Smirnoff, Champion and Chase.
The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. Speaking of budgets, our editors asked six event marketers how they’re making the most of event budgets in 2023. The first thing is to prioritize. You can’t do everything. We’ll see you in May. Let’s grow.
The activation marked the brand’s first sponsorship in the professional racing world. The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA. Liquid I.V.
The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it.
As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.
Princess Cruises Transforms SoFi Stadium into the Pacific Ocean A partnership between the Los Angeles Rams, Princess Cruises and Snap has yielded a splashy in-stadium AR experience taking place at all Rams home games at SoFi Stadium through the 2023 season.
The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.
Corporate Social Responsibility (CSR) has become increasingly important as the travel and tourism industries are surging into 2023. Corporate sponsorship allows Invisible Cities to provide skill training for their employees, bring tourism to the city and create a team-building experience that will inspire understanding amongst a group.
Such was the case for Coca-Cola as it headed into the 2023 NCAA Men’s and Women’s Final Four tournaments to spread the word and drive trial for its recently revamped Coke Zero Sugar and Powerade recipes. Driving trial of the reformulated Coke Zero Sugar was a key objective at both tournaments.
2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing.
The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P.
Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Duncan offered insights on embracing the metaverse, and shared lessons learned on taking a hybrid approach to P&G’s Tokyo Olympics sponsorship. “We
2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?
More than any other marketing channel, face-to-face experiences—whether in-person or via curated virtual meetups—will solidify a sense of community and help sustain them in the long run. Grow Your Sponsorship Revenue with an Event Community Platform. Book your personalized demo today!
The Association of British Professional Conference Organisers (ABPCO) is celebrating 2023 as a remarkable year of achievements and growth. Key Achievements in 2023 included: Membership Growth: A substantial increase in PCO members, demonstrating the association’s continued relevance and appeal in the industry.
With SpotMe, the flow for sustainable onsite badge printing software is very simple. But not all of these platforms provide the sustainable and cost-effective solutions that event organizers seek. “We We hear more and more customers complaining about the cost of and sustainability issues with plastic badge holders.
The best pharma event management companies in 2023 When it comes to the logistical elements of events, you want to make sure you’re working with the very best pharma event management companies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To see SpotMe in action, request a demo now.
“But the overarching goal is that the conference has historically set the tech and business news agenda for the rest of the year, so it’s about sparking conversations that drive headlines, both for our sites and beyond our sites… It’s going deeper into those topics and looking at it as an opportunity for live journalism.”
Event Buyers Live 2023 will also feature a Protect Duty workshop and a panel session on the importance of supplier/organiser relationships. Each roundtable discussion provides delegates with an opportunity to have an honest and open debate around a particular topic and share best practices.
9 brought together several sponsor booths, f&b offerings and covered seating after a positive response from 2023’s participating brands. Each year, the API team takes fan feedback to heart to improve the attendee experience, like creating an efficient ride share drop-off area and increasing concession options.
Aviva Studios, Manchester’s landmark new venue, will officially open its doors in October 2023, creating a global destination for arts, music and culture in the heart of the city. In recognition of this sponsorship, the venue was renamed as Aviva Studios.
But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?
The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.
At the same time, Bennett and her team had tasked themselves with creating unconventional environments at the Messe Wein convention center and creating safe spaces for exploring complex and sensitive topics like sustainability, mental health, and diversity, equity, and inclusion. Mental health was overwhelmingly the top choice, Bennett said.
At news website Semafor, live events along with sponsorships account for a half of its revenue, and even legacy brands like TIME are making them a key part of their marketing toolbox. According to Digiday, TIME doubled the number of events it hosted in 2023, and its revenue from events surpassed the $10-million mark the year prior.
In terms of content, sustainability and ROI will be the educational focus of the forum. The event will focus on the return on investment (ROI) of marketing and other intangible assets such as event sustainability programmes. It is organised by the Madrid City Council Tourism.
You can also push notifications about sponsorships, exhibits, and speaking sessions to draw more traffic. Cost-Effective, Sustainable Alternative Developing a dedicated medical conference app is often more budget-friendly than printing extensive programs, flyers, and other physical materials. 131 reviews) Capterra Score: 4.4 (14
As 2023 moves forward, we can’t help but be grateful that we’re fulfilling one of our New Year’s resolutions. We also claimed that 2023 would be when we’d organise physical events again for our own network and clients—this is also turning into reality in June. We’ve always thought that this year would be pivotal. And so we did!
Straight talk from event agency leaders on pushing through the pain points and evolving to meet the opportunities in the year ahead For many event professionals, 2023 was the most promising comeback year that only kind of came back. Didn’t everyone think 2023 was going to be a great year? COVID certainly taught us that.
EVENTS WITH ASSOCIATIONS We are very grateful to collaborate with industry associations once again in 2023. The discussion, which will centre on technology and sustainability, will be moderated by Rafael Grande, EMA’s General Manager. If you want to download this new whitepaper, just click on the button below. DOWNLOAD NOW
For example, Skift reports the Experiential Marketing Summit 2023 hosted a Brick Building Activation Challenge on the show floor. You’ll keep your engagement engine humming for event success in 2023 and beyond. The post 7 Event Engagement Ideas to Win Your Attendees in 2023 & Beyond appeared first on Stova.
Looking ahead, 85% of event organizers plan to host at least three in-person events in 2023, with 35% planning to host at least 10, according to a recent Bizzabo survey. Sustainability should be a demonstrated priority. An enhanced path to sustainability, eliminating unnecessary paper items and shipping.
Sustainability technology Technology can enhance the environmental and social sustainability of events. No Big Deal empowers brands to establish well-being initiatives rooted in empathy and sustainability, fostering a sense of community. Cvent’s Sustainability Tracker. Align with sustainability innovations.
Here, we explore five compelling reasons why your event needs an event app in 2023. Go Green – Run Sustainable Events Climate change is no longer a myth or a distant threat. Create New Sponsorship Opportunities : Many events overlook the potential of mobile apps as platforms for event sponsorship and advertising.
event apps are a great way to make your event more sustainable and paperless meetings are here to stay in 2023. they can access all the latest event information such agendas, speaker biographies, logistic information, sponsorship, or whatever may be helpful. an app is your attendees’ go-to place for updates.
The leading and original conference for sustainability in events will take place on 28th February at a new venue, the Royal Lancaster Hotel, London. Sustainability has been the hot topic at all event conferences this season, be that music and entertainment, sports or business.
When utilized efficiently, these formats can broaden audiences, establish fresh revenue streams, boost sustained engagement, and minimize risk while also reducing environmental impact. You also have new revenue streams, like more sponsorship opportunities, which you’ll hear more about below. Make engagement easy.
An exclusive offer from your big-shot sponsor (as part of their event sponsorship), A shiny mobile event app badge to flaunt their early bird status, Or even a golden ticket to fire questions directly at keynote speakers or top brass. Sustainability Superhero: Ditch those paper schedules and brochures. That’s so last decade.
Sponsorship packages, exhibition space, and other revenue-generating activities will be easier to achieve buy-in for if you consider everything from their perspective. Unmissable sponsorship opportunity." These filters offer unofficial marketing opportunities far cheaper than event sponsorship. Be Original "Last chance to book."
External All of the above applies to external events too, but there are a couple more considerations—sponsorship, for example. This can be done via sponsorship and exhibition packages, or through longer term goals, such as lead-generation and nurturing relationships with customers and prospects. Hybrid events are also sustainable.
We’ve got so many issues coming at us—from workforce to sustainability, to public health and many others. Not to mention the impact sustainability is having on decision-making. Lastly, we need to think broadly and intentionally about the importance of sustainable meetings. This article appears in the May 2023 issue.
And it’s a great way to run sustainable events, which is becoming more and more important today. Looking for the right event platform for 2023? In each section, you’ll want to list every item in separate subsections to make your event budget template easy to follow.
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