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Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy

Event Marketer

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Across the 3.41-mile

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. percent in 2023—and is significantly below the 42.2 fest—until now, that is. percent in 2022 to 30.8 percent ethnic diversity of the U.S. population.

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Nvidia GTC Nvidia’s ceo speaks at GTC 2023. 2023 sponsors included Ben & Jerry’s, Smirnoff, Champion and Chase.

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How to Create Sponsorship Levels & Lock in Sponsors [Examples!] 

Eventmobi

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

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Agenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas

Event Marketer

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. Speaking of budgets, our editors asked six event marketers how they’re making the most of event budgets in 2023. The first thing is to prioritize. You can’t do everything. We’ll see you in May. Let’s grow.

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The Brief: Pizza Rentals and Zen Carriages

Event Marketer

DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. Not to be outdoneby itselfDaiya followed up its Crustbuster pop-up, the next day , with a Fromage Forgery event that turned dupe culture on its head. We say: one to watch.

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The Brief: Lay’s Lights and Parking Lot Coffees

Event Marketer

The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. It all started in 2023, when Lays had soccer legends show up at fans front doors looking for Lays and a place to watch the game, followed by an in-stadium stunt in 2024.

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