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When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Across the 3.41-mile
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. percent in 2023—and is significantly below the 42.2 fest—until now, that is. percent in 2022 to 30.8 percent ethnic diversity of the U.S. population.
To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Nvidia GTC Nvidia’s ceo speaks at GTC 2023. 2023 sponsors included Ben & Jerry’s, Smirnoff, Champion and Chase.
Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. Speaking of budgets, our editors asked six event marketers how they’re making the most of event budgets in 2023. The first thing is to prioritize. You can’t do everything. We’ll see you in May. Let’s grow.
DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. Not to be outdoneby itselfDaiya followed up its Crustbuster pop-up, the next day , with a Fromage Forgery event that turned dupe culture on its head. We say: one to watch.
The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. It all started in 2023, when Lays had soccer legends show up at fans front doors looking for Lays and a place to watch the game, followed by an in-stadium stunt in 2024.
You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Attendees arrived for photos on the blue carpet before entering the venue. Allstate’s title sponsorship is leveraged for both brand visibility and relationship-building with key constituents.
As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation. The brand partnered with New Orleans-based Colombian artist Basqo Bim to design and create “Para Sol, Para Todos” (“For Sun, For Everyone”).
In person events come with extra costs for things like: Venue Catering Security A/V equipment Special guest accommodations If it happens to be your first time setting up an event in person, it’s worth it to connect with other organizers and see what their budgets look like.
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the North West Hub , its largest region yet, spanning Liverpool, Cheshire and Manchester.
The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.
Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Event venues are raising rates for basic services like electrical, internet, trash management and catering. Travel costs are rising due to strong demand (led by the leisure sector).
into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships.
Events You Might Also Like: Essence Fest 2023: Inside its Top 10 Experiential Activations Q&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World ACTIONABLE INSIGHTS When the summit first launched, programming was more abstract, with a central focus on inspiring attendees.
2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?
After the success of the inaugural ABPCO Festival of Learning in 2021, the event will return in 2023 at Telford International Centre on April 25th. The Festival of Learning will be attended by more than 100 leading Professional Conference Organisers (PCOs) and a range of industry partners.
Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb.
On the design front, the branded space featured a one-story-tall, dimensional UTA logo, along with custom lighting and sound throughout the venue. In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. pic.twitter.com/f3adIckJEw — George P.
Following the successful preview of its new home during Manchester International Festival, Factory International – the organisation behind the biennial festival and the landmark new venue – reveals details about the venue hire offering of Aviva Studios.
2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. 2023 saw massive growth in sustainable practices. Win big with event sponsorship. But it’s true!
It’s 2023, and we’re still talking about a lack of accessibility in the events industry. It involves a vast range of requirements and needs, from barrier-free venue access to audiovisual aids and sign language interpretation and it can be a challenging task, especially for events with limited resources.
19-29, the first-ever hybrid Sundance showcased 111 feature films, 64 short films and four episodic projects across venues in Park City, as well as Salt Lake City and the Sundance Mountain Resort. Both venues were packed with day-to-night programming and live entertainment. Over 11 days, Jan. It’s our last day at @sundancefest !
It’s 2023, and we’re still talking about a lack of accessibility in the events industry. It involves a vast range of requirements and needs, from barrier-free venue access to audiovisual aids and sign language interpretation and it can be a challenging task, especially for events with limited resources.
Things like target audience, messaging, venue selection, and budget are all part of the planning process. Logistics management: From booking the venue to arranging travel and accommodation for attendees and speakers, experienced pharma event planners handle all the logistical details. This minimizes risk to your organization and brand.
Whether it’s marketing to attendees and driving registration or establishing a budget and securing a venue, event planners need to navigate a host of responsibilities—each one as important as the last. Location: Scope out a potential location and start getting event venue estimates. The earlier you finalize the venue, the better.
You have to consider the costs of: Venue rental Catering Transportation and accommodation for attendees Marketing and promotion Staffing and event production Technology like Wi-Fi, audio/visual equipment, and live streaming The total cost can easily reach tens or even hundreds of thousands of dollars for large events.
Onsite event badge printing software allows you to design and print attendee badges at your venue. 2 Host Check-In There is a group of hosts positioned at the venue entrance who have a dedicated interface that they have been trained on beforehand. What Is Onsite Event Badge Printing Software?
The learnings from that first year made all the difference, giving the organization the confidence to branch out with two more standalone pop-ups in 2023, each two days long in Chicago and Boston, and now a full-blown, multiregional, 12-week Surprisingly Savannah: The Mobile Tour.
Following the debut of SXSW Sydney in 2023, it was announced last week that South by is headed for Europe in 2025 with SXSW London. For a week in June, the event will take place across dozens of venues, galleries, clubs and other event spaces in London’s artsy Shoreditch neighborhood.
The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.
Venue Choose a venue that is the right size for your event and has the amenities you need, like A/V equipment and catering facilities. Make sure to have a venue map on display at the event (or in your app!) Examples include advertising, management fees, registration, sponsorship, etc. Identify your sources of revenue.
With 285 applicants from eight countries signed up for 2023, Elevate continues to go from strength to strength. The programme was launched back in 2017 by Melissa Noakes, Head of Sponsorship and Events at Santander UK, and Max Fellows, Founder of allpoints, to fill a huge gap in the events industry for training and personal development.
The learnings from that first year made all the difference, giving the organization the confidence to branch out with two more standalone pop-ups in 2023, each two days long in Chicago and Boston, and now a full-blown, multiregional, 12-week Surprisingly Savannah: The Mobile Tour.
A more intimate venue, the retreat-like atmosphere and a flexible schedule enabled organic networking moments that have become big business for some conferencegoers.
The Exhibitor Advocate recently released its 2023 Annual Survey of Exhibition Rates. In addition to helping these investors expedite decision making for hotels, off-site venues, and on-site branding opportunities, supportive organizers also are looking for opportunities to help them get the most bang for their buck. destinations.
We are thrilled to announce the finalists for the 2023 Canadian Event Awards! The Canadian Event Awards honours and celebrates the best in over 50 categories, from event design and production to marketing and sponsorship. ” Tycoon Events, Edmonton, AB, for $18 Billion Asset Milestone Celebration Event Strategy Partners (ESP) Inc.,
Photo Credit: Nordoff & Robbins / Facebook.com We’re delighted to sponsor the ‘Inspirational Venue of the Year’ Award at 2023’s Northern Music Awards. It will take place on 30th November 2023. Find out more about the Northern Music Awards here.
But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?
In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. When she started at the Calgary Real Estate Board in April 2023, Jennifer Hadley inherited a completed plan for the group’s annual Diamond Gala happening two months later.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. Follow these six tips to blend event promotions with your 2023 marketing plan seamlessly. Promote Yourself If you want to add more events to your marketing calendar, you must make a big impression in 2023. What’s your budget?
Your sponsorship pitch is getting lost in the pool of thousands of requests. Your target sponsor is already overloaded, and if your pitch seems like the rest, you won’t get that sponsorship. This is possible by creating event sponsorship levels, which we will cover in this article. What are event sponsorship levels?
After the success of the inaugural ABPCO Festival of Learning in 2021, the event will return in 2023 at Telford International Centre on April 25th. The Festival of Learning will be attended by more than 100 leading Professional Conference Organisers (PCOs) and a range of industry partners.
After nearly three years of social distancing, face mask mandates, and other necessary safety measures, the in-person events industry is finally ready to make its big comeback in 2023. Despite the rise of online events, marketers are still easing their way back to traditional event planning in 2023.
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