Event Marketer

FEBRUARY 21, 2025

The Long-term Strategy For Siemens, the multi-pronged measurement approach for trade shows and events is part of a holistic marketing and communications strategy and involves an ever-evolving tech stack and the collaboration of multiple teams. We learned that more wasnt more, Gromlich says.

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Trade Shows 2024 2025 2023 221

Event Marketer

APRIL 17, 2023

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. Attendees could see the Bath Bot in action at two tanks full of water.

2023 246

2023 Food and Beverage Marketing Tech 246

Guidebook

DECEMBER 9, 2024

Sustainability is a critical and essential factor for events today. Thats where sustainable event practices come in. And it doesnt stop thereon-site energy usage (lighting, heating, tech equipment) also pays a big contribution. Gamification for Sustainability Want to make sustainability fun? Event apps !

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Event Apps Sustainability 2013 Events 78

Event Marketer

FEBRUARY 22, 2024

Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Those able to travel freely are combining remote work with longer leisure trips.

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2024 Travel Trade Shows 2023 325

Prestige Events Magazine

APRIL 14, 2025

Recent editions have taken place in Odense, Denmark (2023), Rimini, Italy (2024) and Stuttgart, Germany (2025). The region has officially the UKs fastest growing tech sector, and, coupled with its industrial heritage, is a natural home for innovations in robotics. We’re excited about the profound impact ERF2027 will have.

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2027 2010 Healthcare 2025 172

Event Marketer

FEBRUARY 13, 2023

Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility. More CES 2023 Coverage: Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences Canon Partners with M. For all things related to CES 2023, reach out to: jchavarro@accessintel.com.

Automotive 246

Automotive 2023 Transportation Sustainability 246

Event Marketer

JULY 3, 2023

Over the years, redditors have been the vanguard of the latest trends in tech, often predicting the next big thing within subreddits like r/bitcoin (established in 2010). And at a bleeding-edge tech show, highlighting that asset as one of Reddit’s competitive advantages was a no-brainer. Reddiquette at its finest.

2023 246

2023 Fashion Advertising Sponsorships 246

Event Marketer

MAY 9, 2022

s tips: Provide digital-first, ungated access to some content, in addition to exclusive VIP virtual content; record and broadcast tech experiences; geek out; always seek to measure; and capture and share the stories of joy and learning. Sustainability goals. Victor Torregroza, events and experiences program manager, Intel Corp.’s

Marketing 360

Marketing Sustainability Insurance 2023 360

EventMB

OCTOBER 23, 2023

Skift Take: Breaking all records, this IMEX America was a very positive sign for an industry now looking beyond recovery and on to sustainable growth. In this video review, we share 11 highlights from our time at the show. Miguel Neves Read the Complete Story On Skift Meetings

2023 209

2023 Sustainability Meetings Event Tech 209

Event Marketer

OCTOBER 30, 2023

” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

Conference 312

Conference Tech 2024 2023 312

Event Marketer

MARCH 6, 2023

5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code. British tech company HYPERVSN stood out with its holographic displays, including a 16-foot-tall SmartV Holographic Human.

Technology 263

Technology Automotive 2023 Transportation 263

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide. Check out eight ways to make it happen.

Fashion 312

Fashion 2023 Sponsorships Technology 312

PCMA Convene

DECEMBER 9, 2024

Business event planner respondents to Convene s 31st Annual Meetings Market Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Magdalina Atanassova is Convene s digital media editor.

Negotiating 115

Negotiating Contracts 2024 Transportation 115

Prestige Events Magazine

DECEMBER 12, 2023

The 2023 ABPCO Excellence Awards, which took place on Friday 8 December, saw association and not for profit event professionals gather at P&J Live in Aberdeen to celebrate success, creativity and excellence across a range of event related award categories. Each year these awards grow, not just in size but also quality of entries.

2023 147

2023 2024 Venues Sustainability 147

Event Marketer

MARCH 30, 2023

Lighting above threw off soft hues from the Heritage Color collection, while LED walls, gold accents and botanical touches all pointed to the booth’s main themes—heritage, sustainability, trends and technology. Laura Kohler, chief sustainability officer and DEI officer at Kohler, also made an appearance. smart toilet. smart toilet.

Trade Shows 245

Trade Shows 2023 Sustainability Hospitality 245

Prestige Events Magazine

AUGUST 21, 2024

These are: Diversity, Equity, Accessibility & Inclusion (DEAI) Geo-Economics Marketing Sustainability Travel Trends Technology Following a 29% increase in attendance across the conference sessions in 2023, this year the stages have increased in size.

2024 264

2024 Conference Tourism Travel 264

SpotMe Blog

MARCH 23, 2023

And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

B2B 147

B2B 2023 Event Management Technology 147

Event Marketer

JANUARY 21, 2024

Clear sustainable messaging and practices. And while you didn’t walk away knowing exactly how SK is at the center of all this green tech, SK Wonderland left a big enough impression to want to research it all later, which certainly kept the brand top of mind in the days that followed. Unexpected textures, appearances and pivots.

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2024 Sustainability Tech Retail 304

Expo Pass

FEBRUARY 1, 2023

We’ve done the research for you and created a list of the topics people most want to engage in 2023. That’s just the tip of the iceberg, and that’s why a webinar focusing on how people and businesses can take advantage of these emerging technologies is one of the hottest topics for 2023. No worries.

2023 148

2023 2001 Sustainability Trade Shows 148

Event Industry News

NOVEMBER 16, 2023

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

Event Tech 118

Event Tech Event Technology Tech Technology 118

Prestige Events Magazine

JANUARY 5, 2023

The team at Unlocked having been looking forward to 2023. Each company will have different reasons on why they host Annual Kick Off Meetings, below we have included five reasons why we think all teams should host a Kick Off Meeting in Q1 2023 ; To Celebrate 2022’s Achievements. To Strategise on 2023’s Aims & Objectives.

2023 130

2023 Venues 2022 Entertainment 130

Smart Meetings

MARCH 24, 2023

Exhibitors, industry professionals and other attendees will meet at the second annual SIAL America 2023 , organized by Emerald X at Las Vegas Convention Center (LVCC) to showcase food and beverage categories that are key to retailers, wholesalers, food service companies and distributors. They are really focused on making families stronger.”

2023 130

2023 Food and Beverage Trade Shows Retail 130

Event Marketer

MAY 17, 2023

Designed as the ultimate three-day conversation, EMS 2023 delivered senior-level perspectives on the current state of experiential marketing as the industry continues to find its footing in a post-pandemic climate. The post EMS 2023: Engagement and Data-Driven Strategies Lead the Conversations in Vegas appeared first on Event Marketer.

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2023 2024 Marketing Speakers 130

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. The Hall of Ideas was the place to be to explore the latest event tech, network, play games and enjoy bites and brews. ” -Todd Kaplan, Pepsi. EXPERIENCES & EXTRAS.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Industry News

FEBRUARY 28, 2023

Event Tech Live (ETL) organiser Event Industry News (EIN) launches Event Sustainability Live, which it will run alongside ETL at ExCeL London on 15/16 November 2023.

Sustainability 83

Sustainability 2023 Event Tech Tech 83

Event Marketer

JANUARY 25, 2024

or meaningful that fulfills the idea of the greater good, such as Panasonic’s sustainability features and stand design, that says, ‘Hey, we all made it but it’s not going to be business as usual.’ Compared to 2023, the brand’s appearance has been completely reinvented. The stand was bold in its design.

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2024 Trade Shows Tech 2023 279

Smart Meetings

NOVEMBER 3, 2022

As the pandemic moves into a more manageable phase for most travelers, the event planning space is poised for a massive return in 2023. San Francisco’s Moscone Center lives smack dab in the middle of the lush tech hub of downtown San Francisco. of sustainable meeting space. The recently expanded 1,139,854 sq.

Venues 264

Venues Hotels Tech Transportation 264

EventMB

DECEMBER 29, 2023

Skift Take: The Event Manager Podcast produced by Skift Meetings hosts a wide array of industry leaders who share their insights into embracing the strategies that drive success while addressing the issues that shape the ever changing events landscape. Refugio Garcia Read the Complete Story On Skift Meetings

2023 208

2023 Meetings Event Management Management 208

Event Marketer

OCTOBER 4, 2023

The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. We still lead the country in sustainability.

Travel 306

Travel 2024 2026 2025 306

Expo Pass

JANUARY 3, 2024

2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing.

2023 107

2023 2024 Sponsorships Sustainability 107

Event Marketer

JUNE 30, 2023

Sustainability also played a key part in this exhibit: Inside, a sustainability wall focused on the brand’s efforts going forward, and the exhibit itself was built out of a reusable frame with stretch fabric interchanged based on the event.

Retail 243

Retail Trade Shows 2023 Sustainability 243

Smart Meetings

OCTOBER 12, 2022

Encore Global hosted “Break Free, a journey of transformation” which invited guests to take part in an interactive survey focused on the sustainability efforts at IMEX while touching all the senses in a dramatic LED-enhanced space. Fontainebleau will also be opening a Las Vegas location in 2023, boasting 550,000 sq.

2022 293

2022 Airlines Hotels Tourism 293

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Event participants want to have the choice of how they attend, especially with regard to cost and event sustainability. And we’re delighted to announce that SpotMe has been named a Market Leader.

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2023 Event Management Marketing Management 130

SpotMe Blog

JUNE 13, 2023

They also own or have access to the latest event tech, staging, and production equipment, saving you time and money. The best pharma event management companies in 2023 When it comes to the logistical elements of events, you want to make sure you’re working with the very best pharma event management companies.

Event Management 130

Event Management 2023 Management Healthcare 130

SpotMe Blog

SEPTEMBER 22, 2023

With SpotMe, the flow for sustainable onsite badge printing software is very simple. But not all of these platforms provide the sustainable and cost-effective solutions that event organizers seek. “We We hear more and more customers complaining about the cost of and sustainability issues with plastic badge holders.

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2023 Event Apps Event Management Technology 130

Prestige Events Magazine

AUGUST 25, 2023

Opening September 2023, the Orchard will bring a stylish event and members amenity to London. Opening in September 2023, the space will offer members an exceptional event space in a premier location. The club and event space have panoramic views of the city from the eighteenth floor and a capacity of 180.

Corporate Events 130

Corporate Events Sustainability 2023 2022 130

SevenEvents

JANUARY 20, 2025

Driven by technological advancements, shifting attendee expectations, and an increased focus on sustainability, the way events are planned, executed, and experienced is undergoing a major transformation. Case Study: The 2024 Hybrid UK Tech Summit The UK Tech Summit, held in London in 2024, was a pioneering example of hybrid event success.

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2025 Fashion 2024 Sustainability 52