Remove 2023 Remove Tech Remove Trade Shows
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A Look Inside the AI Evolution at Trade Shows and Events This Year

Event Marketer

Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I The post A Look Inside the AI Evolution at Trade Shows and Events This Year appeared first on Event Marketer. Coke’s vision, and the technology, continued to evolve from there across the industry.

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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.

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Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music

Event Marketer

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer. 1 in Las Vegas.

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How Sustainability Took Center Stage at CES 2023

Event Marketer

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. Spotlight on the Circularity of Electronics At an event like CES, where countless new tech products are unveiled, the circular economy model comes to mind.

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Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023

Event Marketer

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. The post Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 appeared first on Event Marketer.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

Higher air fares are replacing the flight delay challenges of 2023. The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. “The percent increase in hotel rates.

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3 biggest problems facing trade show organizers (and how to beat them)

Event Age by Swapcard

The trade show and exhibition industry breathed a collective sigh of relief when global trade show revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. How’s that for a comeback? ?) That being said, the storm is far from over.