Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.

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Event Marketer

SEPTEMBER 27, 2023

Congratulations to the 2023 IT List. MEET THE TOP 100 EVENT AGENCIES The post The 2023 IT List: Recognizing the Top 100 Event Agencies appeared first on Event Marketer. But the 100 spots on the IT List are reserved for those whose majority of time and attention, clients and work, is dedicated to face-to-face marketing.

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2023 Trade Shows Sponsorships Event Marketing 328

PCMA Convene

APRIL 17, 2025

The experiential zone strategy for AIAs show floor followed the same path as an architectural project from start to end inspire, innovate, design, build, and prosper. Preston told Convene the guiding mantra for the trade-show journey was Go. Washington Convention Center. Washington Convention Center.

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Trade Shows Education 2025 Social Media 52

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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2023 Trade Shows Retail Automotive 302

Event Marketer

MARCH 25, 2025

Conferences and trade shows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says. If you dont do the shows, you may as well be invisible. Now, Martin is senior director-marketing at Australia-headquartered 4DMedical, which is expanding in the U.S.,

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2025 Trade Shows Meetings Education 152

Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. The post Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 appeared first on Event Marketer.

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2023 Fashion Trade Shows Insurance 288

Event Marketer

APRIL 3, 2023

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. The post How Sustainability Took Center Stage at CES 2023 appeared first on Event Marketer. 5-8 in Las Vegas, greenery was a notable design element.

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2023 Sustainability Tech Marketing 299

Prestige Events Magazine

FEBRUARY 6, 2023

The Business of Events can announce an outline of its planned activity for 2023, which will see an increase in the number of scheduled events and reports as it works towards building a policy agenda ahead of the next UK General Election. Further industry reports are also scheduled, including the 2023 edition of the Global Destination Report.

2023 238

2023 Government Trade Shows Sports 238

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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2023 Trade Shows Sustainability Education 246

Event Marketer

DECEMBER 26, 2023

Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from Billy Joel’s “We Didn’t Start the Fire” (or Fall Out Boy’s recent version of the classic) than a year-end recap, but it’s been that kind of trip around the sun.

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2023 Trade Shows Sponsorships Sports 237

Event Age by Swapcard

MAY 17, 2023

The trade show and exhibition industry breathed a collective sigh of relief when global trade show revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. How’s that for a comeback? ?) That being said, the storm is far from over.

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Trade Shows 2023 Event Tech Tech 148

EventMB

JANUARY 3, 2023

Skift Take: With attendee and exhibitor numbers getting closer to pre-Covid figures, the entire meetings industry is hopeful for a strong CES that sets the tone for the rest of 2023. Miguel Neves Read the Complete Story On Skift Meetings.

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2023 Meetings Trade Shows Event Tech 254

Event Marketer

FEBRUARY 22, 2024

Higher air fares are replacing the flight delay challenges of 2023. The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels.

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2024 Travel Trade Shows 2023 325

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. COVID did many things for us, good and bad.

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Trade Shows 2023 Marketing Management 302

Event Marketer

DECEMBER 12, 2023

and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. Event Marketer: Let’s start with a trade show industry trend that has your attention. That’s why I love my job so much.

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Event Marketer

OCTOBER 24, 2023

As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

Trade Shows 304

Trade Shows 2023 Marketing Technology 304

Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees. But the experts say it may not be game over just yet.

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Trade Shows Apparel 2017 Entertainment 130

Event Marketer

FEBRUARY 13, 2023

Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility. More CES 2023 Coverage: Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences Canon Partners with M. For all things related to CES 2023, reach out to: jchavarro@accessintel.com.

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Automotive 2023 Transportation Sustainability 246

EventMB

APRIL 4, 2023

Skift Take: 65,000 attendees, 4,000 jobs, and $88 million in revenue won't be coming to Los Angeles in June, with leading video-game-industry trade show E3 canceled for 2023. It was meant to be the first in-person show since 2019. However, major exhibitors were unwilling to commit. Will other events follow suit?

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Trade Shows Meetings 2023 2019 209

Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. Trade shows Trade shows are industry-specific events where companies showcase their products and services. Watch the product tour to learn more!

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2023 Trade Shows Association Meetings Event Apps 195

Event Marketer

JANUARY 22, 2024

Spend a few minutes with trade show marketer Sabrina Gonzales of Shutterstock, who relies on lead scanning and sales alignment to get results. Take a deep dive into the minds of our 2023 B-to-B Dream Team for their perspectives on ROI and measurement. • Sharpen your pencils, friends. Things are about to get… measured.

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2023 Trade Shows 2024 Event Marketing 271

Event Marketer

DECEMBER 14, 2023

Looking at the changing trade show landscape, Torregroza noted that some exhibitors are starting to take risks to stand out in the “sea of sameness.” The giveaways, too, blended high-tech and nature and included bee pins, bee-friendly wildflower seed packets as well as the Intel Arc graphics cards and Evo laptops.

Tech 290

Tech Trade Shows Sustainability 2023 290

Smart Meetings

NOVEMBER 2, 2023

The talking point for IMEX 2023 was Human Nature, something IMEX Group CEO Carina Bauer pointed to as important right now because people need to feel uplifted and positive about the future of the planet and the human race at a time when daily news feeds are filled with so much hardship and adversity.

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2023 Tourism Trade Shows Entertainment 242

Expo Pass

JANUARY 25, 2023

In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! You can learn more about the requirements here. Catersource + the Special Event will take place on March 27-30, 2023 at the Orange County Convention Center in Orlando, FL. Catersource + the Special Event. IMEX America.

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2023 Event Planning Conference Trade Shows 148

Event Marketer

JUNE 29, 2021

The booth for Ferrero, whose brands include Butterfinger, Nutella, and Tic Tac, featured oversized screens to show images of products as well as brand facts. Extra plushy carpet” was also a welcome amenity at the Ferrero booth, according to Jackie Galvin, trade show manager for Ferrero North America. Ferrero USA.

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Food and Beverage Retail Trade Shows 2023 335

Event Marketer

JULY 3, 2023

Speaking of magic—75 percent of surveyed attendees reported an increased intent to spend with Reddit in 2023 as a result of their CES experience. The post Grand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’ appeared first on Event Marketer. Reddiquette at its finest.

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2023 Fashion Advertising Sponsorships 246

Prestige Events Magazine

OCTOBER 9, 2023

The leading global trade show, taking place at the iconic Fira de Barcelona from November 28 to 30, has optimised its matchmaking platform to include a new guidance tool, WalkMe. To streamline the visitor registration process, IBTM World is also working with a new registration provider, Iceni Event Solutions, for its 2023 event.

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2023 Technology Trade Shows Events 162

Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. Here’s what we discovered.

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2024 Retail Trade Shows 2023 306

Smart Meetings

DECEMBER 15, 2023

An Event with Impact The holiday season is the time of giving, and CalSAE Seasonal Spectacular 2023 made certain it wasn’t overlooked.

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Trade Shows 2023 Education Negotiating 246

Event Marketer

MARCH 30, 2023

TRADE SHOW TRENDS: Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators CES 2023 Recap: 18 Brand Experiences from Across the Show Floor For family-owned Kohler, which owns a five-diamond resort, Destination Kohler, in its hometown of Kohler, Wisconsin, hospitality is a differentiator.

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Trade Shows 2023 Sustainability Hospitality 242

Smart Meetings

MARCH 25, 2024

Check out the largest trade show with over 300 exhibitors. Read More : Cvent Connect 2023: ‘Streamline’ Is the Keyword Day 4 (June 13) : Start your day with a keynote from Morgan. Browse the trade show floor all day for demos and deals. Spend the day meeting vendors and attending sessions.

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2024 Trade Shows Education 2023 243

Prestige Events Magazine

NOVEMBER 13, 2023

IBTM World is delighted to announce the appointment of Claudia Hall as its new Event Director ahead of the 2023 edition of its flagship global trade show. Based in Dubai, these roles saw Claudia manage, plan, and stage the operational, logistical and financial aspects of both large-scale international trade shows.

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2023 Trade Shows Financial Tech 130

Smart Meetings

MARCH 24, 2023

Exhibitors, industry professionals and other attendees will meet at the second annual SIAL America 2023 , organized by Emerald X at Las Vegas Convention Center (LVCC) to showcase food and beverage categories that are key to retailers, wholesalers, food service companies and distributors. “We

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2023 Food and Beverage Trade Shows Retail 130

Smart Meetings

JUNE 29, 2023

SmartMeetings #meetsmart pic.twitter.com/xbj1bBc6I4 — JT Long (@SmartMtgsJT) June 26, 2023 Be an AV Evangelist: Animatic Media founder Scott Frankel advised planners to “change your mindset and question how audio-visual is done.” “Use it to love them and lead them.” Thank you @TheVeraJones for bringing the empathetic leadership.

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Food and Beverage 2023 Trade Shows Social Media 246

Smart Meetings

MAY 31, 2022

Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility. Pick the low-hanging fruit. Account for accessibility.

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Meetings Social Media Trade Shows 2022 306

Event Industry News

FEBRUARY 17, 2022

Not only was it back to business, the Source trade show was also back in its normal time slot, in February. Great show, strong attendance from customers, possibly even better than pre Covid levels. Next year’s show takes place on Wednesday 9 th & Thursday 10 th of February 2023.

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Trade Shows 2023 Hospitality Management 83

Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value.

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Retail Trade Shows 2023 Sustainability 236