article thumbnail

SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

“Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. The decision to expand to Atlanta was simply a natural one, and, quite frankly, [selecting] a new market each year is something that our clients look forward to.”

2024 306
article thumbnail

Full Coverage: The 2024 Experience Design Awards

Event Marketer

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

2024 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Freeman’s Trends Report Q4 2024 is a must-read

Conferences that Work

I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. ” Fall 2024 Freeman Syndicated Survey of Event Organizers. Only a quarter of event organizers are constantly evolving their event designs.

2024 240
article thumbnail

Best of 2024: Health and Wellness

Smart Meetings

How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? The health and wellness stories of 2024 have the answers. trillion industry, Stevens explains, the wellness industry has become a $1.8

2024 130
article thumbnail

Best of 2024: Experiential

Smart Meetings

Throughout the year, several event production experts and meeting professionals showcased, discussed and ideated about experiential events. Event Case Study: Walmart Experience at CES 2024 This was Walmarts first appearance at CES. The post Best of 2024: Experiential appeared first on Smart Meetings.

2024 130
article thumbnail

People’s Choice: Our Top 10 Most-read Stories of 2024

Event Marketer

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. CES 2024: We Came, We Saw, We Recapped the Best Exhibit Experiences Unexpected textures, appearances and pivots.

2024 130
article thumbnail

Best of 2024: Event Tech

Smart Meetings

How event tech helped planners create better events in 2024 The secret sauce of any significant event is ultimately the event technology, which adds the finishing touch to the visual aesthetic. Whether it is the lighting, the video component or the AI app integration, every element shapes an events structure.

2024 130