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Freeman’s Trends Report Q4 2024 is a must-read

Conferences that Work

I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. ” Fall 2024 Freeman Syndicated Survey of Event Organizers. Only a quarter of event organizers are constantly evolving their event designs.

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Marriott Shares Event Trend Predictions for 2024

EventMB

Skift Take: Another glance into the crystal ball for events in 2024 this time by Marriott International predicts a few grand trends including the return of large meetings, appealing to Gen Z, an ongoing bleisure love story among others. Refugio Garcia Read the Complete Story On Skift Meetings

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How Snoop Dogg’s Role at the 2024 Paris Olympics Can Inspire Event Planners

EventMB

Skift Take: From beach volleyball and gymnastics to tennis and dressage, hip-hop star Snoop Dogg was in the crowd cheering during the 2024 Paris Olympics. His involvement underscores how an unconventional celebrity can amplify an event's impact and broaden its appeal. Andrea Doyle Read the Complete Story On Skift Meetings

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IMEX Frankfurt 2024 Showcases Industry Growing in Confidence

EventMB

Skift Take: The 2024 edition of IMEX Frankfurt illustrated the global recovery and growth of the events industry, while not neglecting learning and sustainability. Miguel Neves Read the Complete Story On Skift Meetings

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Concerns about using facial analysis at events: part three

Conferences that Work

In early 2024, I wrote two long, detailed posts ( 1 , 2 ) that explained why using “facial analysis” technology at events is ethically and legally dubious. Now I’ve learned of strong evidence that the core claim of such technology — that it can reliably measure attendee emotions at events — is seriously flawed.

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Vote for The Top 100 Most Influential People in the Event Industry for 2024

Conferences that Work

Click to vote for The Most Influential People in the Events Industry for 2024! Dear colleagues and friends, I hope you’re thriving in your event industry endeavors! I’m excited to share that I’ve been nominated again for the Eventex Index as one of The Most Influential People in the Events Industry for 2024.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. Sephora brought the rest of the design vibes with a prismatic color scheme and playful branding. “We

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