2024 Event Design Meetings 
Event Marketer
OCTOBER 16, 2024
“Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. The decision to expand to Atlanta was simply a natural one, and, quite frankly, [selecting] a new market each year is something that our clients look forward to.”
Conferences that Work
OCTOBER 21, 2024
I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. ” Fall 2024 Freeman Syndicated Survey of Event Organizers. Only a quarter of event organizers are constantly evolving their event designs.
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Conferences that Work
NOVEMBER 11, 2024
10 years ago, I pointed out that most meetings are small meetings. It seems the meeting industry is finally catching on to this reality and its benefits. From eSpeakers ‘ report on IMEX America 2024 : “ Small is the new big. Smaller meetings, known by industry experts as micro events, continue strong growth.
Smart Meetings
DECEMBER 19, 2024
How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? The health and wellness stories of 2024 have the answers. trillion industry, Stevens explains, the wellness industry has become a $1.8
Smart Meetings
DECEMBER 26, 2024
Experimentation is what drives any industry forward, and events are no different. Throughout the year, several event production experts and meeting professionals showcased, discussed and ideated about experiential events. Event Case Study: Walmart Experience at CES 2024 This was Walmarts first appearance at CES.
Smart Meetings
DECEMBER 23, 2024
How event tech helped planners create better events in 2024 The secret sauce of any significant event is ultimately the event technology, which adds the finishing touch to the visual aesthetic. Whether it is the lighting, the video component or the AI app integration, every element shapes an events structure.
Event Marketer
NOVEMBER 24, 2024
Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues. The integration with Tempest will enable business events strategists to identify destinations and venues that meet their needs and criteria.
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