Event Marketer

DECEMBER 5, 2024

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen.

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Prestige Events Magazine

OCTOBER 30, 2024

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024.

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Event Marketer

OCTOBER 21, 2024

30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. MEET THE 2024 WATCHLIST Check out our Watchlist Week conversations with the honorees on EM’s LinkedIn channel , under Events.

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Event Marketer

DECEMBER 10, 2024

Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. The post 2024 SEMA Expo: Exhibit Moments that Smoked the Competition appeared first on Event Marketer. Have a story idea?

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Event Marketer

OCTOBER 20, 2024

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

NOVEMBER 14, 2024

In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on Event Marketer. Want us to cover your booth?

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Event Marketer

DECEMBER 30, 2024

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. According to Hyve, HLTH USA is now the company’s largest event by revenue. HLTH USA 2024 wrapped up on Oct. Company Updates Hyve Group acquired HLTH Inc.,

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Event Marketer

APRIL 25, 2024

The post EMS 2024 Day Two Recap appeared first on Event Marketer.

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EventMB

JANUARY 2, 2025

As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating. Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. Miguel Neves Read the Complete Story On Skift Meetings

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Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.

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Event Marketer

MARCH 7, 2025

Bring Technology onto the Golf Course Morgan Stanley shifted to a more progressive mindset for its sponsorship of The Players 50 th anniversary in 2024, while still celebrating its brand heritage. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Cue in an orange metal key, instrumental in the brand’s “Key to Context” activation for CES 2024 at The Cosmopolitan. That’s what makes it special.” Ask Reddit. Agency: Giant Spoon.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design.

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Event Marketer

JANUARY 16, 2025

An estimated 40,000 people representing more than 6,200 brands and 1,000-plus exhibitors attended the event, held this year Jan. And, just like our jaunt around NRF 2024 , we found that in-booth coffee bars and champagne happy hours were table stakes.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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Event Marketer

MAY 10, 2024

Events are everything , and it’s the mantra that guided EMS 2024 in Las Vegas, where event profs convened for a three-day discussion that explored every aspect of the experiential marketing discipline. The post Video Recap: The 2024 Experiential Marketing Summit appeared first on Event Marketer.

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Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote.

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer.

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Event Marketer

JUNE 28, 2024

BRAND EXPERIENCES + MUSEUM + CULTURAL HERITAGE + HOSPITALITY + CUSTOM INTERIORS + RETAIL MEDIA + TECHNOLOGY + LOCATION BASED ENTERTAINMENT + ART INSTALLATIONS + DIGITAL FABRICATION CONTACT INFO: ERIC CUP PRESIDENT/CEO ERIC@BRIDGEWATERSTUDIO.NET 312.702.1335 BRIDGEWATERSTUDIO.NET The post 2024 Fab 50: Inside Bridgewater Studio appeared first on Event (..)

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Event Marketer

FEBRUARY 10, 2025

Then, in May 2024, Canva opened the doors to an external audience for the first time, evolving the third iteration of Canva Create into a daylong festival of creativity held at YouTube Theater/SoFi Stadium in Inglewood, CA. The post Company Rock Stars appeared first on Event Marketer. Now thats leading like a rock star.

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. Fave Event Tech: The most essential, game-changing technologies of 2024 and 2025. CROWD CONNECTED Fave Venues: It’s a whole vibe.

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Event Marketer

MAY 31, 2024

More Exhibit Activation Ideas: EMS 2024: Five Takeaways for Trade Show Exhibit Experiences Six Exhibit Engagement Trends from NAB Show 2024 Photo Ops “All Blippies are real Blippies,” said the rep at the stand of Moonbug Entertainment, where attendees could get their photos taken with many of the brand’s beloved characters.

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Event Marketer

MARCH 15, 2024

The entire SXSW 2024 campaign is woven together by NFC-enabled “pocket sprayers” (Poo~Pourri samples) that unlock a gamified, multitouchpoint experience, which, as participants earlier this week, we can say felt nothing short of brilliant. The agenda includes a full day of intimate performances by emerging musicians, like Jimi Brass.

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Event Marketer

MARCH 19, 2025

With Q1 rapidly coming to a close, its worth examining the state of b-to-b events and where theyre going in the year ahead. INDUSTRY OVERVIEW The good news is that sentiments on the overall state of the industry are positive, with more organizations reporting that events are essential to growing their business.

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Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. COMFORT FOOD CREATIONS In the 2024 Pinterest Predicts report, compiled from user activity, “mouthwatering mashups” are getting attention from Gen X and Boomer foodies.

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Event Marketer

OCTOBER 28, 2024

Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics.

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Event Marketer

JANUARY 20, 2025

A Fan-centric Vision for Sporting Events When your event is described as Coachella meets track meet , you know youre breaking new ground. Strategies that Crack into Male-dominated Sports Professional race car driver Katherine Legge is one of just nine women to compete in the Indianapolis 500, and the only woman to compete in 2024.

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Event Marketer

APRIL 24, 2024

The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. The post Winners Unveiled: The 2024 Ex Awards appeared first on Event Marketer.

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Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. Conversations in the aisle stopped and people looked up.

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Want us to cover your booth?

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Event Marketer

JUNE 28, 2024

hours Average time spent onsite CONTACT INFORMATION: ANGIE SANTOS ANGIE.SANTOS@MOSAIC.COM 848.992.2702 MOSAIC.COM The post 2024 It List: Mosaic Case Study appeared first on Event Marketer. The Results 8.5mm Organic Social Impressions 675 Deep Brand Engagements 3.5

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Event Marketer

JANUARY 6, 2025

More on this topic: Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Podcast: How the Sober-curious Movement is Gaining Traction and Impacting Events The post The Mocktail Movement Goes Mainstream appeared first on Event Marketer.

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Event Marketer

JUNE 28, 2024

Endless Customization Cost-Effective Solution High Quality Easy Set Up & Dismantling Start building your custom rental starting at $9,998 here -> Trinity Event Pergola CONTACT INFO: MARTY MCGINNIS MMCGINNIS@TRINITYDISPLAYS.COM 708.670.5579 TRINITYDISPLAYS.COM The post 2024 Fab 50: Inside Trinity Displays appeared first on Event Marketer.

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