Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Want us to cover your booth?

Trade Shows 79

Trade Shows 2024 Sustainability Global Events 79

Event Industry News

MARCH 13, 2024

The Meetings Show 2024 has opened registration for its Hosted Buyer Programme and is inviting event planners from the UK and Europe to apply.

2024 59

2024 Meetings Global Events Events 59

Event Industry News

SEPTEMBER 10, 2024

Event Tech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic event marketing.

Event Tech 64

Event Tech Tech 2024 Global Events 64

Eventscase Blog

MARCH 19, 2024

Confex is a year-round resource centre that showcases the latest developments in the industry and offers support to anyone looking for a “one-stop shop” for event planning and organisation. Global Events Manager at Forto, and Vice President of the Event Managers Association of Spain.

2024 59

2024 Trade Shows B2B Sponsorships 59

Event Industry News

AUGUST 16, 2024

A Greener Future (AGF), the not-for-profit company committed to helping events, festivals and venues around the world to become more sustainable, announce their Autumn training schedule with events taking place in London and Manchester.

Sustainability 59

Sustainability 2024 Government Global Events 59

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

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Trade Shows 2024 Global Events Event Marketing 91

Event Marketer

JANUARY 3, 2024

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.

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2024 2023 Sustainability Event Marketing 57

Event Marketer

SEPTEMBER 12, 2024

Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.

Conference 103

Conference Apparel 2024 Tech 103

MeetingsNet

MAY 23, 2023

Based on several hundred planner responses, MPI’s latest industry outlook finds that rising prices have strained meeting budgets, and will likely continue to do so into 2024. Another 30 percent of planners have seen an increase of six to 10 percent over 12 months. The full MPI report can be found here.

Food and Beverage 59

Food and Beverage 2024 2023 Negotiating 59

Event Marketer

JULY 11, 2024

Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities. Featured photo: Courtesy of Sundance Institute/Jutharat Pinyodoonyachet Have event news to share? Email Juanita.

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2026 2025 2027 2009 89

Event Marketer

APRIL 17, 2024

–John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lynch says Lacoste sees the Miami Open as a global event, with the U.S.

Sponsorships 97

Sponsorships Apparel Retail Fashion 97

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

Sustainability 84

Sustainability 2023 Automotive Fashion 84

Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. More Scenes From EMS 2023: Photo credit: PWP Studio Mark your calendars for Experiential Marketing Summit 2024, April 24-26 at the MGM Grand Hotel & Casino in Las Vegas.

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2023 2024 Marketing Speakers 52

Planning Pod

FEBRUARY 6, 2017

Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. 2 – 10%.

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2014 Social Media 2016 Sponsorships 113

Event Marketer

APRIL 25, 2024

I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer. HALL OF FAME During the Ex Awards ceremony, Event Marketer also named a new inductee into its Experiential Marketing Hall of Fame: Alex Sapiz, svp-corporate marketing at Cisco.

2024 95

2024 Trade Shows Healthcare Marketing 95

Event Marketer

OCTOBER 31, 2024

Bringing together the health ecosystem, HLTH USA 2024 took place Oct. More Trade Show Coverage: From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet ON-SITE HLTH USA 2024 offered two curated networking programs: Market Connect (hosted buyers) and Investor Connect.

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2024 Healthcare Trade Shows Global Events 83

Stova

MARCH 20, 2023

If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. With more than 5,500 attendees, 180 exhibitors, and 120 educational seminars, Wedding MBA is the must-attend event for wedding professionals looking to take their businesses to the next level.

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2023 Conference Healthcare B2B 52