Event Marketer

JULY 11, 2024

We asked our 2024 honorees for their takes on the future of events and trends to watch. Melissa Vilders, Head of Global Events Strategy and Experience, HCM Solutions, SAP Global Marketing SAP’s Tranquality Lounge at SuccessConnect was built with neurodiverse attendees in mind. Consider ditching swag.

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Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Want us to cover your booth?

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Trade Shows 2024 Sustainability Global Events 263

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

FEBRUARY 26, 2025

In our registration flow, we included our definition and what we consider early in career isany customer, partner or prospect who has less than seven years in their industry, in their business or in their role, says Britney McDaniel, global event content manager at Cisco. So it’s not [new] in our industry, but in their industry.

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Conference 2024 Food and Beverage Event Apps 243

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

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Trade Shows 2024 Global Events Event Marketing 289

Eventmobi

MARCH 6, 2024

We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 Are you looking for a nonprofit-specific event management solution?

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Event Management 2024 Management Trade Shows 195

Event Marketer

SEPTEMBER 12, 2024

Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.

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Conference Apparel 2024 Tech 299

Event Marketer

APRIL 17, 2024

–John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lynch says Lacoste sees the Miami Open as a global event, with the U.S.

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Event Marketer

JULY 11, 2024

Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities. Featured photo: Courtesy of Sundance Institute/Jutharat Pinyodoonyachet Have event news to share? Email Juanita.

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Event Marketer

JANUARY 3, 2024

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.

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Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

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Event Industry News

MARCH 13, 2024

The Meetings Show 2024 has opened registration for its Hosted Buyer Programme and is inviting event planners from the UK and Europe to apply.

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Event Industry News

SEPTEMBER 10, 2024

Event Tech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic event marketing.

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Event Tech Tech 2024 Global Events 64

Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. More Scenes From EMS 2023: Photo credit: PWP Studio Mark your calendars for Experiential Marketing Summit 2024, April 24-26 at the MGM Grand Hotel & Casino in Las Vegas.

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Eventscase Blog

MARCH 19, 2024

Confex is a year-round resource centre that showcases the latest developments in the industry and offers support to anyone looking for a “one-stop shop” for event planning and organisation. Global Events Manager at Forto, and Vice President of the Event Managers Association of Spain.

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2024 Trade Shows B2B Sponsorships 59

Planning Pod

FEBRUARY 6, 2017

Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. 2 – 10%.

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Event Industry News

AUGUST 16, 2024

A Greener Future (AGF), the not-for-profit company committed to helping events, festivals and venues around the world to become more sustainable, announce their Autumn training schedule with events taking place in London and Manchester.

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Sustainability 2024 Government Global Events 59

MeetingsNet

MAY 23, 2023

Based on several hundred planner responses, MPI’s latest industry outlook finds that rising prices have strained meeting budgets, and will likely continue to do so into 2024. Another 30 percent of planners have seen an increase of six to 10 percent over 12 months. The full MPI report can be found here.

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Event Marketer

OCTOBER 31, 2024

Bringing together the health ecosystem, HLTH USA 2024 took place Oct. More Trade Show Coverage: From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet ON-SITE HLTH USA 2024 offered two curated networking programs: Market Connect (hosted buyers) and Investor Connect.

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Event Marketer

APRIL 25, 2024

I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer. HALL OF FAME During the Ex Awards ceremony, Event Marketer also named a new inductee into its Experiential Marketing Hall of Fame: Alex Sapiz, svp-corporate marketing at Cisco.

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2024 Trade Shows Healthcare Marketing 290

Stova

MARCH 20, 2023

If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. With more than 5,500 attendees, 180 exhibitors, and 120 educational seminars, Wedding MBA is the must-attend event for wedding professionals looking to take their businesses to the next level.

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2023 Conference Healthcare B2B 52