Event Marketer

APRIL 17, 2024

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Photo credit: Factory 360 The post How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences appeared first on Event Marketer. Agency: Factory 360.

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Event Marketer

NOVEMBER 7, 2024

Coca-Cola Southwest Beverages partnered with the corporate sponsorship team to create a race-themed environment that engaged fans from around the world with the iconic brand. For the 2024 U.S. Grand Prix , Oct.

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Event Marketer

OCTOBER 16, 2024

The decision to expand to Atlanta was simply a natural one, and, quite frankly, [selecting] a new market each year is something that our clients look forward to.” The theme of each SEPHORiA 2024 event is Beauty Fun House, which “celebrates a spirit of joy, surprise, discovery, and beauty.”

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote.

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Expo Pass

JANUARY 23, 2024

Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom.

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Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. For this Games, Air Canadas focus was really about every boarding pass as a connection.

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Event Marketer

MARCH 27, 2024

But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.

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Event Marketer

DECEMBER 23, 2024

Related: Rally Rooms and Tequila Clubs: How 11 Sponsors Activated at the 2024 US Open Formula 1 US Grand Prix: Mercedes-Benz, Levis, Amex, Pacsun Activate in Austin The post Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 4, 2024

26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. In fact, this year’s Opening Day drew 74,641 fans, marking the biggest single-day crowd in the event’s 56-year history. 8, we’ve rounded up some of 2024’s top sponsor experiences. With the end of the tournament approaching on Sept.

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Event Marketer

MARCH 15, 2024

The entire SXSW 2024 campaign is woven together by NFC-enabled “pocket sprayers” (Poo~Pourri samples) that unlock a gamified, multitouchpoint experience, which, as participants earlier this week, we can say felt nothing short of brilliant. The agenda includes a full day of intimate performances by emerging musicians, like Jimi Brass.

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Event Marketer

FEBRUARY 22, 2024

Swing Through the Game and Go Retro Arcade: Photos: Courtesy of Ticketmaster The post NBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade appeared first on Event Marketer. Attendees also received scratch-off tickets revealing Ticketmaster prizes and, in some cases, Ticketmaster gift cards.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. Photo credit: Max Photography The post SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines appeared first on Event Marketer.

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Event Marketer

MARCH 6, 2024

Patrick’s Day 2024 parade, and enact a digital takeover of the L.A. Patrick’s Day 2024. From March 1-3, the brand brought a pop-up vinyl event series to iconic record stores in New York City. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. Live entertainment complex.

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Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s

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Event Marketer

NOVEMBER 14, 2024

In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on Event Marketer. Want us to cover your booth?

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Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Event Marketer

MARCH 1, 2024

music festival—until Cali Vibes 2024, that is. s sponsorship kept the good vibes going beyond the festival, too. So for the event, the brand collaborated with Cali Vibes on a festival t-shirt, with 100 percent of all profits donated to Stop Soldier Suicide. More scenes from Cali Vibes 2024: Photos: Courtesy of American Weed Co.

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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Event Marketer

JULY 26, 2024

In addition, the brand hosted the 2024 Jr. And as the inaugural Changemaker partner, AT&T helped bring to life WNBA Changemaker Day, an event aimed at connecting local girls with influential leaders. The brand served as the presenting partner of the “Orange Carpet” at WNBA Live presented by U.S.

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Event Marketer

MARCH 11, 2024

For a taste of the hot-sauce-drenched action on the ground, check out our first recap, live from SXSW 2024. The post Live from SXSW 2024: Six Brands Catalyzing Connections in Austin appeared first on Event Marketer. And stay tuned for more coverage.) AUDIBLE Have you ever ridden a Ferris wheel in downtown Austin?

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Event Marketer

DECEMBER 30, 2024

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.

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Event Marketer

NOVEMBER 14, 2024

Scripps Company More on Women’s Sports: WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on Event Marketer.

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Expo Pass

JANUARY 3, 2024

As a final HOORAH, we’ve compiled a short review of the Top 6 articles to help you review your wins and plan for 2024. Attend these stellar conferences in 2024. What better way to start the year than filling out your calendar with event planning conferences for 2024? Win big with event sponsorship.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? for different sponsors. All set with your mission and vision?

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Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

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Event Marketer

NOVEMBER 6, 2023

WELLNESS AT THE CORE The focus on wellness was instantly recognizable to attendees, who could participate in an outdoor morning yoga class to kick off the event, followed by a wellness conversation about how one’s well-being is a form of wealth. A yoga class followed by a health and wealth conversation kicked off the event.

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Event Marketer

NOVEMBER 5, 2024

This was the second showing of the Race Day experience, following the launch of the Race Day watch party at Mercedes-Benz Stadium in Atlanta during the 2024 Canadian Grand Prix in June. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer. Ahead of the U.S.

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Event Marketer

MARCH 7, 2024

(Agency: 160over90) We spoke with Tonia Constable, vp-global marketing partnerships: sports, entertainment and brands at Marriott International, who offered insight into the brand’s activations across the NFL season, recent Super Bowl experiences and its growing year-round portfolio of partnerships with Formula 1, college sports and soccer leagues.

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Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. How did this idea come about? It was a fun experiment and it worked.

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Eventtia

NOVEMBER 12, 2024

In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. While Swoogo has established itself as a prominent tool for event planning, it’s crucial to consider other solutions to ensure you have the optimal platform for your specific requirements.

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Event Marketer

FEBRUARY 16, 2024

One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

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Event Marketer

JULY 16, 2024

As part of the program, the alliance headed to VidCon 2024 , and invited attendees to solve a bathroom “crime scene” by helping Detective Vincent Drains and his sidekick, Mel, a singing and talking toilet, find the Clog Monster. Pourri activated three cheeky events during SXSW 2024 in partnership with Rolling Stone.

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Planning Pod

FEBRUARY 6, 2017

Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships. 2 – 10%. 3 – 20-30 minutes.

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Event Marketer

SEPTEMBER 5, 2024

Ahead of the opening weekend of the 2024 Coachella Valley Music and Arts Festival, ticket sales were slower than usual, with Billboard reporting that the festival had only sold approximately 80 percent of the available 250,000 tickets. Even 2024 resale tickets on Stubhub were going for well below face value. Cheers to that.

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Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.

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