Event Marketer

JANUARY 20, 2025

A Fan-centric Vision for Sporting Events When your event is described as Coachella meets track meet , you know youre breaking new ground. The event, which offers the largest-ever prize purse in a womens-only meet, generated three million viewers. She raced with the support of e.l.f.

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Event Marketer

DECEMBER 30, 2024

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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Event Marketer

NOVEMBER 14, 2024

Scripps Company More on Women’s Sports: WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on Event Marketer.

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Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Event Marketer

JANUARY 23, 2025

From the Sundance Archives: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge The post Sundance 2025: Adobe Expands its Brand House, Keys in (..)

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Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Event Marketer

NOVEMBER 5, 2024

This was the second showing of the Race Day experience, following the launch of the Race Day watch party at Mercedes-Benz Stadium in Atlanta during the 2024 Canadian Grand Prix in June. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer. Ahead of the U.S.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. fest—until now, that is. VERIZON KEEPS ITS STICK ON THE ICE Verizon, the Official 5G Network of the National Hockey League (NHL), on Feb.

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Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

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Event Marketer

APRIL 17, 2024

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Photo credit: Factory 360 The post How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences appeared first on Event Marketer. Agency: Factory 360.

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Event Marketer

FEBRUARY 27, 2024

Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Just before the Ruffles Celebrity Game on Feb. camera roll dump pt.1.

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote.

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Event Marketer

MARCH 17, 2025

And as the second biggest brand in the category, Tully is leaning on experiential to stay relevant and score mindshare at events like San Diegos ShamROCK. A NIMBLE APPROACH In 2024, the brand rolled out a mobile Irish pub experience at ShamROCK dubbed Tully Tavern. Patricks Day parades, events and activations. Petersburg, FL.

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Event Marketer

NOVEMBER 21, 2024

branded car driven by Legge in the 2024 Indy 500, which was parked on-site. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies The post ‘In My STEM Era’: How e.l.f. And, adding to the atmosphere were nods to Swift.

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Event Marketer

SEPTEMBER 4, 2024

26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. In fact, this year’s Opening Day drew 74,641 fans, marking the biggest single-day crowd in the event’s 56-year history. 8, we’ve rounded up some of 2024’s top sponsor experiences. With the end of the tournament approaching on Sept.

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Event Marketer

OCTOBER 30, 2024

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

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Event Marketer

MARCH 27, 2024

But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.

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Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display.

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Event Marketer

FEBRUARY 22, 2024

Swing Through the Game and Go Retro Arcade: Photos: Courtesy of Ticketmaster The post NBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade appeared first on Event Marketer. Attendees also received scratch-off tickets revealing Ticketmaster prizes and, in some cases, Ticketmaster gift cards.

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Event Marketer

MARCH 15, 2024

The entire SXSW 2024 campaign is woven together by NFC-enabled “pocket sprayers” (Poo~Pourri samples) that unlock a gamified, multitouchpoint experience, which, as participants earlier this week, we can say felt nothing short of brilliant. The agenda includes a full day of intimate performances by emerging musicians, like Jimi Brass.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s

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Event Marketer

JANUARY 24, 2025

BUBBLES AND ORBS Iridescent orbs have been penetrating experience design schemes of late, adding texture and a touch of glam to event environments, and often, a hint of whimsy, too. When Top Golf turned a product launch into a night club, it recruited brand partners for the event.

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Event Marketer

MARCH 6, 2024

Patrick’s Day 2024 parade, and enact a digital takeover of the L.A. Patrick’s Day 2024. From March 1-3, the brand brought a pop-up vinyl event series to iconic record stores in New York City. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. Live entertainment complex.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. Photo credit: Max Photography The post SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines appeared first on Event Marketer.

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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Event Marketer

JULY 26, 2024

In addition, the brand hosted the 2024 Jr. And as the inaugural Changemaker partner, AT&T helped bring to life WNBA Changemaker Day, an event aimed at connecting local girls with influential leaders. The brand served as the presenting partner of the “Orange Carpet” at WNBA Live presented by U.S.

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Event Marketer

MARCH 1, 2024

music festival—until Cali Vibes 2024, that is. s sponsorship kept the good vibes going beyond the festival, too. So for the event, the brand collaborated with Cali Vibes on a festival t-shirt, with 100 percent of all profits donated to Stop Soldier Suicide. More scenes from Cali Vibes 2024: Photos: Courtesy of American Weed Co.

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Event Marketer

MARCH 24, 2025

The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. Its on par with national trends.

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Event Marketer

MARCH 11, 2024

For a taste of the hot-sauce-drenched action on the ground, check out our first recap, live from SXSW 2024. The post Live from SXSW 2024: Six Brands Catalyzing Connections in Austin appeared first on Event Marketer. And stay tuned for more coverage.) AUDIBLE Have you ever ridden a Ferris wheel in downtown Austin?

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Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The next day, The Athletes Foot hosted a VIP event recognizing the De La Salle Girls Flag Football Team, who participated in the 2024 Nike Football Kickoff Classic.

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Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.

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Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

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Event Marketer

NOVEMBER 6, 2023

WELLNESS AT THE CORE The focus on wellness was instantly recognizable to attendees, who could participate in an outdoor morning yoga class to kick off the event, followed by a wellness conversation about how one’s well-being is a form of wealth. A yoga class followed by a health and wealth conversation kicked off the event.

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Event Marketer

FEBRUARY 10, 2025

Agency: Cogent World) More From The Brief: The Brief: Zero Bodegas and Tunnels of Love The Brief: Pizza Rentals and Zen Carriages The post The Brief: Nutty Cruisers and Matcha Moments appeared first on Event Marketer. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. May the best cola win.

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Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. How did this idea come about? It was a fun experiment and it worked.

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