Event Marketer

JANUARY 10, 2024

sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Design choices appear to be more sustainable, but luxe. Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024.

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Event Marketer

FEBRUARY 22, 2024

And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Tip: AI may help event marketers better predict their own attendees’ budgetary needs and help plan or adjust event program schedules accordingly.

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Event Marketer

OCTOBER 20, 2024

Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options. 1689 on the 2024 list, Inc.’s Exhibitus has made the Inc.

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Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. Fave Event Tech: The most essential, game-changing technologies of 2024 and 2025. CROWD CONNECTED Fave Venues: It’s a whole vibe.

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Event Marketer

MARCH 24, 2025

As event marketers can attest, travel costs are up. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting increased investment in sustainable travel practices , according to the Global Business Travel Association. Positive news for event marketers.

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EventMB

JANUARY 2, 2025

As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating. Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. Miguel Neves Read the Complete Story On Skift Meetings

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IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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Event Marketer

JANUARY 9, 2025

Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on Event Marketer.

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Event Marketer

MARCH 15, 2024

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.

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Event Marketer

FEBRUARY 21, 2025

Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Event Marketer

JANUARY 30, 2024

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun.

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Event Marketer

DECEMBER 17, 2024

Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?

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Event Marketer

JULY 11, 2024

Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. We asked our 2024 honorees for their takes on the future of events and trends to watch.

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Event Marketer

JANUARY 25, 2024

More CES 2024 Coverage: CES 2024 Coverage: More Booth Scenes, Insights and Commentary from Las Vegas CES 2024 Coverage: How Siemens Builds Stories into its Exhibits CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences Fiona Bruder, President, Americas, George P. What stood out?

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Event Marketer

AUGUST 18, 2024

Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas on Aug. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 12, 2023

Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”

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Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. Johnson) A quick peek inside Acura’s House of Energy in Park City at this year’s #Sundance.

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Event Marketer

SEPTEMBER 27, 2024

Sustainability as a Core Value One-hundred percent of graphics were recycled. MORE SCENES FROM DREAMFORCE 2024: Have a story idea? The post Field Report: 10 Things We Loved at Dreamforce 2024 appeared first on Event Marketer. Content becomes an experience on the show floor. Photo: Anna Huddleston) 9.

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Prestige Events Magazine

OCTOBER 6, 2021

Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. ICE Launches Annual ICE Report 2021.

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Event Marketer

MARCH 29, 2024

The post Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 appeared first on Event Marketer. How do brands bring out the most in flavor and experience? Here’s some sampling wisdom and ideas that worked.

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Event Marketer

JANUARY 21, 2024

Clear sustainable messaging and practices. CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor. Sustainability wasn’t just a message in this glowing aqua-blue space.

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Event Industry News

MARCH 19, 2025

The Events Industry Council announced today that the 2024 FICP Annual Conference, hosted by the Financial & Insurance Conference Professionals (FICP) in Denver from November 10-13, achieved silver level certification to the EIC Sustainable Event Standards.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding when they called 2024 “the year of change.” According to one Neilsen report, a whopping 66% of consumers are willing to pay more for sustainable brands.

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Event Marketer

MARCH 17, 2024

Sustainable practices were also part of the show’s makeup. Send us your story ideas, or schedule a booth tour at an upcoming event. The post Natural Products Expo West 2024: Five Booth Trends on Display appeared first on Event Marketer.

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Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into.

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Event Marketer

MARCH 11, 2025

The setup was a real “focus” of attention, capturing the essence of design and sustainability in a single frame. The post Field Report: Top Exhibits at Design & Construction Week 2025 appeared first on Event Marketer. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

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Event Industry News

OCTOBER 30, 2024

A Greener Future (AGF) will join forces with the UK Festival Awards for the 18th year to present The UK Greener Festival Award 2024.

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Event Marketer

JANUARY 30, 2023

5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. The first commercial space flights are planned for late 2024.) The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer.

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Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders.

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Event Marketer

JANUARY 20, 2024

In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. to emulate the EV9’s roster of Sounds of Nature.

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Event Marketer

AUGUST 18, 2024

Sixty percent of those under 40 said they will attend two or more conventions in 2024, and the majority said they will regularly attend two to four conventions a year in the future. Johnson has achieved an ISO 20121 Certification for sustainable event management, the first entity in the company’s global network to do.

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Event Industry News

MARCH 5, 2024

As sustainability continues to take centre stage in event planning, this comprehensive guide serves as your go-to resource for discovering the top sustainable venues and suppliers.

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Event Marketer

MARCH 21, 2025

And it appears there is a lot to make up for: A Gallup 2024 poll found that employee engagement fell to an 11-year low; while Incs annual CEO Survey identified burnout as the most common workforce challenge. The post Agency HR Update: Connection, Belonging, and the New Onboarding appeared first on Event Marketer.

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Event Marketer

JULY 9, 2024

Their dedication to sustainability never compromises their artistry. The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions. They balance meticulous details with tight timelines.

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