Remove 2024 Remove Event Marketing Remove Sustainability
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Navigating the Future: Top Event Marketing Trends for 2024

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Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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Eventful insights: A peek into 2024’s event marketing trends.

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This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding when they called 2024 “the year of change.” According to one Neilsen report, a whopping 66% of consumers are willing to pay more for sustainable brands.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Tip: AI may help event marketers better predict their own attendees’ budgetary needs and help plan or adjust event program schedules accordingly.

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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. and Los Angeles 2028 (a showcase of tech and sustainability?). Itll be here before we know it.

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CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas

Event Marketer

sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Design choices appear to be more sustainable, but luxe. Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024.

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Roundup: 10 Things We Loved in Trade Shows in 2024

Event Marketer

AI-powered photo activations drew crowds to Hisense and Google at CES 2024. Multi-Dimensional Storytelling A newcomer to CES in 2024, Walmart wowed with a pavilion that shared the companys vision through interactive storylines and culminated with a 4D ride that flew attendees along the entire supply chain. Have a story idea?

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Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Event Marketer

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.