Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Cue in an orange metal key, instrumental in the brand’s “Key to Context” activation for CES 2024 at The Cosmopolitan. That’s what makes it special.” Ask Reddit. Agency: Giant Spoon.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Event Marketer

MARCH 15, 2024

The entire SXSW 2024 campaign is woven together by NFC-enabled “pocket sprayers” (Poo~Pourri samples) that unlock a gamified, multitouchpoint experience, which, as participants earlier this week, we can say felt nothing short of brilliant. The feel to SXSW isn’t just music, it’s tech, right?

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Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience.

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Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. and Los Angeles 2028 (a showcase of tech and sustainability?). Itll be here before we know it.

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Event Industry News

SEPTEMBER 5, 2024

Event Industry News is pleased to announce that registration is now officially open for two of the industry’s most anticipated events: Event Tech Live and Event Sustainability Live.

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Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

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Attendease

DECEMBER 20, 2023

To help launch a new product more exciting and engaging, this blog shares 35 creative product launch event ideas with real-world examples to consider in 2024. 35 Engaging Product Launch Event Ideas Planning your next product launch doesn’t have to be difficult with these unique and engaging event ideas. Let’s dive in!

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Event Marketer

JANUARY 25, 2024

More CES 2024 Coverage: CES 2024 Coverage: More Booth Scenes, Insights and Commentary from Las Vegas CES 2024 Coverage: How Siemens Builds Stories into its Exhibits CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences Fiona Bruder, President, Americas, George P. What stood out?

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Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. All tech was integrated into the structure, so other than furniture, it was all content, everywhere. Next on EM’s bucket list?

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Event Marketer

DECEMBER 5, 2024

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. plus the 2026 FIFA World Cup.

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Event Marketer

JANUARY 10, 2024

sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Build: MC2) More coverage to come.

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Event Marketer

JANUARY 16, 2024

Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Magic carpets? Marshmallow splatter? Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them. Take attendees on a 4D ride!

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Event Marketer

SEPTEMBER 27, 2024

High-end retailer Saks , for example, talked about delivering a personalized shopping experience using Salesforce’s tech in an activation that blended a stylish retail front and touchscreens to explore the AI-powered logistics of luxury. More than 10,000 such autonomous agents were built on-site during the event. Contact the editors.

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Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Biggest 2024 Trends Looking toward 2024, Tejado said there are three things he sees being incredibly important.

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Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Event registration technology allows you to create a cohesive brand experience from registration through to event day.

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Event Marketer

AUGUST 18, 2024

Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas on Aug. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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Event Marketer

JULY 26, 2024

Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. In addition, the brand hosted the 2024 Jr. And on top of more than 16,000 fans in attendance at the game, with Team WNBA taking on (and defeating) USA Basketball, 3.4

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EventMB

JANUARY 18, 2024

Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. The post Field Report: Five Design and Activation Trends from Vision Expo West 2024 appeared first on Event Marketer. Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas Sept. Want us to cover your booth?

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Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. market in 2024).

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Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda.

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Event Marketer

JANUARY 21, 2024

CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor. Unexpected textures, appearances and pivots. Less intricate architecture and more thrills. Storytelling over information.

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Event Industry News

SEPTEMBER 10, 2024

Event Tech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic event marketing.

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Event Marketer

OCTOBER 28, 2024

Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? BIGGEST EVENT TECH MISTAKES YOU STILL SEE? For the years leading up to the pandemic the buzz word was always “what’s new and next!”

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Event Marketer

MARCH 7, 2024

The experience brought together the bold colors of CAFÉ, luxurious art galleries by Monogram, the futuristic tech of GE Profile, the timeless heritage of GE, and the urban living vibes of Hotpoint and Haier in an experience that felt like a playground of design inspiration. “We

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Event Marketer

JULY 3, 2024

Agency: Design Scene) LINKEDIN’S NETWORKING TECH For LinkedIn and its clients, the famed Carlton Hotel was “The Place to B2B” at Cannes. At Cannes Lions 2024, the lounge took the shape of an elegant indoor-outdoor footprint awash in the organization’s signature color scheme of rose gold, black, olive green and ivory.

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Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on Event Marketer.

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Expo Pass

NOVEMBER 28, 2023

Deciding which events you’ll attend in 2024 ahead of time will make scheduling your year a lot easier. Those looking to exhibit at these all-star events should register as soon as possible. That’s why we’ve curated a list of the must-attend event planning events of 2024. Event Tech Live.

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Event Marketer

JANUARY 16, 2025

An estimated 40,000 people representing more than 6,200 brands and 1,000-plus exhibitors attended the event, held this year Jan. And, just like our jaunt around NRF 2024 , we found that in-booth coffee bars and champagne happy hours were table stakes.

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Event Marketer

FEBRUARY 15, 2024

Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer.

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Event Industry News

JULY 10, 2024

Event technology consultancy, Event Footprints, has announced the addition of Braindate, the tech platform that allows people to learn from each other and form valuable connections based on topics of interest, to its tech platform portfolio.

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