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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. For Sephora, it was just the beginning of a new global strategy that includes activating SEPHORiA in France, China, Brazil and the UAE this fall. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. We choose a [U.S.]

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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6

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Events Industry Council Releases 2024 Q2 Report

Smart Meetings

Strong gains indicate a return to pre-pandemic stability Global business events entity Events Industry Council (EIC) has released its Global Events Barometer for the second quarter of 2024, with results showing positive growth in nearly every region around the world.

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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

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Best of 2024: Sustainability

Smart Meetings

The world of sustainable events is bigger than ever. Your Complete Guide to Sustainability This January 2024 piece aims to offer a comprehensive, introductory, concise, guidebook-style overview of sustainability. Sustainability Tools for Easier Green Planning Planning sustainable events isnt a small task.

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Best of 2024: Event Safety and Security

Smart Meetings

Although these other event aspects can happen without security, if attendees safety is in question, its questionable if things will. Alan Kleinfeld, senior director of meetings and safety at Arrive Management Group, shared a few tips about what meeting profs could do, which can apply to this specific scenario and event safety in general.

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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,

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