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There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. Now in its 25 th year, the tour kicked off Aug. 31 at the University of Florida.
In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. Partner: Miller Zell Purina Pro Plan The pet food manufacturer invited attendees to create a message of support to runners on behalf of their pets at home. Want us to cover your booth?
In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). 7 Food is Art event could interact with.
26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. 8, we’ve rounded up some of 2024’s top sponsor experiences. During their visit, cardmembers could also create their own dream vacation inspired by Amex Travel’s 2024 Trending Destinations report, and design their own personalized, premium travel pouch.
to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The stage was set in New Orleans during Super Bowl LIX at the brands Chips and Sips Quarter activation, but in March, Pepsi will embark on a 17-city tour across the U.S. May the best cola win.
But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple. Well played.
Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown. home retail at Pinterest, stated in the guide.
percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track. Work with local tourist boards and partners to secure sponsorships for elements that will add meaning to an event, such as a local activation, entertainment or gift. Challenging event inflationary times call for fresh ideas.
Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings. The unique setting, combined with nostalgic music and food, will make for an unforgettable vintage-inspired event.
Because poster sessions usually happen during lunch and nobody attends because it’s far away from where you get your lunch, we combined the two [for IOC 2024, Feb. Normally, for the IOC World Conference on Prevention of Injury and Illness in Sport, we set up a sort of a hub where you centralize the networking, the catering, and everything.
But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s More on Festival Sponsorship: How American Weed Co.’s
15-17, consumers can stop by Verve Coffee Roasters, which will be transformed into a fan paradise offering Sabrina-themed coffee beverages (like the Dumb and Poetic latte) and pastries, as well as limited-edition merch, all of which will be available at 30 percent off for consumers who use their Cash App Visa card. 8 in Los Angeles.
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