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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

“Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. The decision to expand to Atlanta was simply a natural one, and, quite frankly, [selecting] a new market each year is something that our clients look forward to.”

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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

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Best of 2024: Sustainability

Smart Meetings

Your Complete Guide to Sustainability This January 2024 piece aims to offer a comprehensive, introductory, concise, guidebook-style overview of sustainability. Plus, with some shoutouts to major sustainability achievements across the board that took place in 2024, theres plenty of cause for celebration that you definitely want to know about.

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Events Industry Council Releases 2024 Q2 Report

Smart Meetings

Strong gains indicate a return to pre-pandemic stability Global business events entity Events Industry Council (EIC) has released its Global Events Barometer for the second quarter of 2024, with results showing positive growth in nearly every region around the world.

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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.

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Best of 2024: Event Safety and Security

Smart Meetings

Event Crisis Communication Templates Worth Copying What do you do when crisis strikes pre-event? Introducing an A-list speaker to said event ups the risk ante a little. When booking a high-level name for your event, there are several security-related questions and concerns to keep in mind. Do you have a plan in place?

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Best of 2024: Health and Wellness

Smart Meetings

How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? The health and wellness stories of 2024 have the answers. Stevens penned this article evaluating the link between the events and wellness industries.

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