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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

“Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. The decision to expand to Atlanta was simply a natural one, and, quite frankly, [selecting] a new market each year is something that our clients look forward to.”

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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. team partnering with staff based in the brand’s Paris headquarters and global digital and social teams. Agency: Factory 360.

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FFAIR Closes Financial Year with 150% ARR Growth Milestone

Event Industry News

FFAIR, the award-winning exhibitor and sponsorship management platform, has capped off an outstanding financial year by achieving a milestone of 150% annual recurring revenue (ARR) growth. This significant achievement underscores FFAIRs rapid expansion and increasing adoption across the global events industry.

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14 Best Event Management Software Solutions for 2024

Eventmobi

We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 Are you looking for a nonprofit-specific event management solution?

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2024 Agency Roundtable: Executive Perspectives, Part 1

Event Marketer

Read on for candid ideas and perspectives guaranteed to inform your agency business in 2024, and check out part two of the conversation here. So whether there’s an official sponsorship component or not, making sure that we really understand what those partners also need to get out of this experience. It always has.

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12 Event Industry Statistics That Will Make You Think Twice [Infographic]

Planning Pod

Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. 2 – 10%.

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Eventscase Monthly News Round-Up March 2024

Eventscase Blog

Confex is a year-round resource centre that showcases the latest developments in the industry and offers support to anyone looking for a “one-stop shop” for event planning and organisation. It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies.

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