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Facial analysis technology to be used at the 2024 IAEE Expo! Expo!

Conferences that Work

And if you plan to attend the International Association of Exhibitions and Events [IAEE] ‘s December 2024 Expo! An added complication is that the 2024 IAEE Expo! Read the full article at Conferences That Work The post Facial analysis technology to be used at the 2024 IAEE Expo! you should read this post.

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Top 10 Event Planning Trends to Expect in 2024

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As we step into 2024, the event planning industry is projected to experience a growth rate of 6.4% Drawing insights from a study involving professionals representing top companies in the field, expert opinions, and reports, we have compiled a list of key trends that will shape the events landscape in 2024. from 2023 to 2032.

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Navigating the Future: Top Event Marketing Trends for 2024

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Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing. We’ve all become Zoom experts, haven’t we?

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Freeman’s Trends Report Q4 2024 is a must-read

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I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. ” Fall 2024 Freeman Syndicated Survey of Event Organizers. The good news? Only a quarter of event organizers are constantly evolving their event designs.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Event Industry Forecast 2024

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Explore the trends, innovations, and strategic insights shaping 2024’s events landscape. Whether you’re a seasoned professional or an enthusiast, this report is your gateway to understanding the pulse of the events world in 2024. Get your copy now and position yourself for success in the dynamic world of events. ¨In

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DEIB Calendar 2024-2025

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This resource highlights important dates and cultural observances for 2024-2025, helping you plan events that are inclusive and culturally sensitive. The post DEIB Calendar 2024-2025 first appeared on Innovate Marketing Group, Inc. Promote Diversity, Equity, Inclusion, and Belonging in your events with our DEIB Calendar.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

They give go-to-market teams the chance to know everything about their customers. Buying signals extend well beyond intent. With buying signals, they can reach more customers and win more deals.