IMG

SEPTEMBER 26, 2024

Stay ahead in the dynamic world of events; discover the latest trends, insights, and projections that will shape the event industry in 2024. The post Event Industry Report & Forecast 2024 first appeared on Innovate Marketing Group, Inc.

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EventMB

JUNE 6, 2024

Skift Take: The event tech boom took companies to Covid pandemic highs. Now, many of the same companies have settled into post-pandemic realities. Miguel Neves Read the Complete Story On Skift Meetings

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EventMB

AUGUST 26, 2024

Gain Groundbreaking Insights from Seth Godin Marketing legend Seth Godin starts the event with a keynote promising to challenge conventional wisdom. Known for his disruptive thinking, Godin will unpack the future of meetings and marketing in a way that only he can.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Eliminate random acts of marketing,” Griffin said. Events are memorable. It’s not a one-size-fits-all,” said Conk.

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Eventmobi

MARCH 6, 2024

Best Event Management Software Solutions With the global event management software market projected to reach $18.4 Streamline registration and check-in, engage your attendees, and activate your brand with tools like: EventMobi EventMobi offers the most innovative and easy-to-use event management software on the market!

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Event Marketer

OCTOBER 16, 2024

markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]

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EventMB

AUGUST 15, 2024

The 2024 categories were once again split across three distinct criteria groups: Hotels Other suppliers Tech Providers Following a scoring review by our independent judging panel , the winners of the 2024 Skift Meetings Awards have now been confirmed. So, without any further ado, here are the 2024 Skift Meetings Awards winners!

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Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? When we look into the future of advertising, customers are getting harder and harder to find in the context that’s most relevant to them,” says Emma Rathe, head of event marketing at Reddit.

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EventMB

MAY 23, 2024

We remain in a seller's market; demand remains strong, but plenty of challenges are ahead. Skift Take: Destination experts share their views from the frontline. Miguel Neves Read the Complete Story On Skift Meetings

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Event Marketer

APRIL 25, 2024

The post EMS 2024 Day Two Recap appeared first on Event Marketer.

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Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! Make sure the app you choose integrates well with your other tools, like your constituent relationship management (CRM) system or email marketing platform. Double-check integrations and compatibility.

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Event Marketer

NOVEMBER 7, 2024

Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. More Scenes from Money20/20 USA 2024: Photo credit: Anna Huddleston Have a story idea? The post Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024 appeared first on Event Marketer.

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Event Marketer

DECEMBER 5, 2024

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. Paris 2024 marked GMR’s 19 th Olympic Games, where the agency represented 11 clients with 250 global and local staff on the ground. It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.”

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

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Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. To help launch a new product more exciting and engaging, this blog shares 35 creative product launch event ideas with real-world examples to consider in 2024. Let’s dive in!

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer. Build: MC2) More coverage to come.

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Event Marketer

DECEMBER 2, 2024

Women in Events 2024 All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? These are just some of the data points we dive into in the Women in Events 2024 Career Progression and Satisfaction Report. How are mothers and caregivers faring in this fast-paced world?

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Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well. If it feels like you’ve suddenly become surrounded by foodies, you’re not alone.

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2024 Food and Beverage Social Media Entertainment 122

Attendease

OCTOBER 1, 2024

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Rethinking Event Marketing : Traditional promotion often fails, especially for average conferences.

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Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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SpotMe Blog

NOVEMBER 12, 2024

November 11, 2024. Eventex has announced The 100 Most Influential People in the Events Industry and Event Technology Professionals for 2024, and we are proud to share that Pierre Metrailler (CEO of SpotMe and Onomi ) is featured. Lausanne, Switzerland.

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Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design. Kong, not quite life-sized, also didn’t go unnoticed.

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

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Eventmobi

JANUARY 17, 2024

However, with so many options on the market, identifying the best event check-in software for your conference attendance tracking can be quite a task. The post The Top 20 Event Check-in Software Options for 2024 appeared first on EventMobi.

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EventMB

JULY 9, 2024

Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings

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EventMB

FEBRUARY 1, 2024

Skift Take: The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings

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Event Tech Tech 2024 Events 203

Event Marketer

JANUARY 16, 2024

Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. How will this theme park trend change brand expectations and experiential marketing budgets? Magic carpets? Marshmallow splatter? Move over, traditional product demos.

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Event Marketer

FEBRUARY 27, 2024

Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception. Photo: Courtesy of Ticketmaster The post NBA All-Star 2024: Inside 13 Fan Activations appeared first on Event Marketer. Just before the Ruffles Celebrity Game on Feb. camera roll dump pt.1.

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Build: Freeman) Google’s booth also featured color-coded zones that showcased its GenAI chops across disciplines like marketing and digital commerce. Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan.

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Event Marketer

JUNE 28, 2024

BRAND EXPERIENCES + MUSEUM + CULTURAL HERITAGE + HOSPITALITY + CUSTOM INTERIORS + RETAIL MEDIA + TECHNOLOGY + LOCATION BASED ENTERTAINMENT + ART INSTALLATIONS + DIGITAL FABRICATION CONTACT INFO: ERIC CUP PRESIDENT/CEO ERIC@BRIDGEWATERSTUDIO.NET 312.702.1335 BRIDGEWATERSTUDIO.NET The post 2024 Fab 50: Inside Bridgewater Studio appeared first on Event (..)

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Event Marketer

OCTOBER 30, 2024

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

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EventMB

JANUARY 18, 2024

Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings

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