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One of our favorite perks of covering tradeshows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. AI-powered photo activations drew crowds to Hisense and Google at CES 2024.
Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. The integration with Tempest will enable business events strategists to identify destinations and venues that meet their needs and criteria. HLTH USA 2024 wrapped up on Oct.
Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. 1689 on the 2024 list, Inc.’s Starting in Spring 2025, the project will focus on modernizing the hotel’s expansive 85,000-plus square feet of meeting space.
The world of money is changing fast, and Money20/20 USA , the fintech tradeshow and conference that took place at the Venetian Expo in Las Vegas, Oct. Content-Meets-Connection Space Leveraging the buzz concept, the show introduced a dedicated space that hosted two MoneyPot podcast booths, a stage and a bar.
The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Pop-up meeting spaces and meeting rooms were available for a deeper dive into analytics and digital solutions. 8-10, setting a new record with attendance up 8.5
You have to meet the consumer where they’re at and let them be part of that process.” Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR).
How can data transform a tradeshow exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year.
Tradeshows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration.
Here, we explore trending sustainability news and ideas for corporate tradeshow marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.
Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. Canada and Europe.
A staple of European tradeshows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. Frothy brand logos? Signature flavors?
Skift Take: Informa, the world's largest tradeshow organizer, is acquiring Tarsus, a well-respected competitor. It will also strengthen its position in China as it prepares for a full return to in-person events in 2024. Miguel Neves Read the Complete Story On Skift Meetings
Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”
The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and tradeshows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends.
More Exhibit Activation Ideas: EMS 2024: Five Takeaways for TradeShow Exhibit Experiences Six Exhibit Engagement Trends from NAB Show2024 Photo Ops “All Blippies are real Blippies,” said the rep at the stand of Moonbug Entertainment, where attendees could get their photos taken with many of the brand’s beloved characters.
From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. Table for one?
Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote. Events are impactful. Events are memorable.
8 was the grand opening of IMEX America 2024 , with a jaw-dropping tradeshow, unexpected meetups with good friends and exciting announcement after exciting announcement. Sustainability Takes Center Stage Joint Meetings Industry Council (JMIC) is the umbrella organization that hosts the Net Zero Carbon Events Initiative (NZCE).
“People say that it looks like a wildlife preserve but it’s what our farms look like.” –Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a tradeshow that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.
I transitioned from restaurants to hotel management, focusing on meetings and events. In my earlier career, I planned more than 600 weddings (you could usually find me tearing up in the back as couples said their I Dos), then hundreds of corporate & nonprofit events, tradeshows, and medical meetings.
The newest audiovisual solutions dazzled at InfoComm 2024, the tradeshow for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. While it was fun to get inside, it was equally fun to watch a meeting seemingly taking place at a big cats preserve from the outside in.
A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She loved everything about the business.
Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas on Aug. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and tradeshow marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.” The post Meet the All-Stars: The 2024 B-to-B Dream Team appeared first on Event Marketer.
The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.
While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design. Inside, a sprawling meeting was anchored by a coffee bar. Purple furniture and unicorn pillows made for cozy meeting spaces. Want us to cover your booth?
After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. There’s a lead gen gap. Objectives have to come first. Have a story idea?
The Business of Events (TBOE), the Think Tank and Advocacy Network for the global events sector, has today published its Plan of Activity for 2024/5. These connections will help ensure that the UK remains at the forefront of the global business events industry and continues to meet the needs of planners and delegates.
Now in its second year, Skift Meetings Awards celebrate the industry’s most respected suppliers, setting the standard for excellence in business events. So, without any further ado, here are the 2024 Skift Meetings Awards winners! At Marriott, innovation transcends all aspects of the global business. along with a 22,000 sq.
Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive tradeshows, such as CES and Hannover Fair. Taking a wider view, how do you see tradeshow activations changing post-pandemic?
Skift Take: In the first half of 2024, 21 of the top 25 hotel markets saw increased group demand, though overall levels remain below 2019 when adjusted for inflation. Conferences and tradeshows are key drivers of this growth, with significant recovery in regions like Asia Pacific and North America.
We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. Check out the largest tradeshow with over 300 exhibitors. Spend the day meeting vendors and attending sessions. Browse the tradeshow floor all day for demos and deals.
In her role at BCD Meetings & Events, Hanzlik creates strategies for accommodating neurodiversity across the meeting experience for hundreds of clients. After all, everyone differs in how they process information and communicate with others, especially in the high-stimulus atmosphere found at conferences and tradeshows.
But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive tradeshow to stimulate excitement and intrigue. market in 2024). Buzz minivan, equipped with Mobileye self-driving tech, which is arriving at dealers in 2024.
As Stephen Martell, head of innovation at creative agency DE-YAN, puts it: “This is a festival, so treat the festival like a celebration, not a tradeshow or conference. Inside, meetings took place in a private room, and content sessions were hosted on the magenta stage. Greenery and fresh fruit provided colorful accents.
Dubbed the largest annual light construction tradeshow in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.
The Meetings Industry Association (mia) is seeking an exceptional and inspirational new chief executive, following Kerrin MacPhie’s decision to pursue a new venture. Additionally, work has continued being the sector’s voice to government through regular meetings and offering regular counsel and sector intelligence through mia Insights.
Meet with Momentum Panel State at Meet with Momentum Bob Pfeffer, senior director at Marriott CRN, says, “We know that gaining knowledge is important. Meet with Momentum Panel State at Meet with Momentum Bob Pfeffer, senior director at Marriott CRN, says, “We know that gaining knowledge is important.
But according to new research from Freeman, released October 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation event goer. And census data shows an “acceleration” happening right now as the next generation is poised to represent 75 percent of the workforce within the next five years.
Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. Breaking down the Accor survey results The results showed an overwhelmingly positive outlook for the industry. billion by 2030.”
And it only seems fitting that at Elton John’s space every table would be a keyboard… Turn Up the Lights The show floor is not exactly a showroom when it comes to lighting, so exhibitors took matters into their own hands to put their products in the best light. Have a story idea? Want us to cover your booth?
Gaia Herbs featured plants hanging from the ceiling in its meeting room, which also had a greenhouse as a backdrop, a design choice that seems obvious but had a real impact on the space. Showing What’s Inside A Mushroom Wellness display by Herb Pharm. Send us your story ideas, or schedule a booth tour at an upcoming event.
Agencies: Hyperactive; Fold7; Miroma Group) Photos: Courtesy of Hyperactive/ Instagram INFINITI The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in supersized booth footprints. The experience was designed to serve as an antidote to the dreary occasion.
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