IMG
JANUARY 16, 2024
Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! In 2024, technology isn’t just a tool; it’s a magic wand that can elevate your events to new heights. We’ve all become Zoom experts, haven’t we? AI has entered the room.
Velvet Chainsaw
OCTOBER 26, 2023
The good news is that 2024 is expected to eclipse 2019 results by 3.6%. In addition to negotiating and locking in pricing, some of the tactics to consider are: Decreasing the event length by a couple hours or half-day. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019.
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Velvet Chainsaw
AUGUST 6, 2024
Controlling Costs According to Freeman’s 2024 Exhibitor Report, 63 percent of exhibitors feel that support from the event organizer is extremely or very important, yet only 39 percent of them reported that the support they received was extremely or very effective. Many shows include links to their exhibitor manuals and order forms.
EventMB
OCTOBER 11, 2023
Skift Take: Hotel rates will rise globally in most locations next year, something to keep in mind when negotiating meeting contracts. Andrea Doyle Read the Complete Story On Skift Meetings
PCMA Convene
NOVEMBER 11, 2024
Negotiation coach Alex Carter will lead two PCMA Business School sessions during Convening Leaders 2025, on Jan. Negotiation coach Alex Carter starts off her April 2024 TEDx talk, “How to Ask for More — and Get It,” by saying the most important things she knows about negotiation she learned in a kayak.
ePly
JANUARY 3, 2024
A Guide for Event Profs in the Age of Rising Costs Welcome to 2024, where contract negotiations continue to be a critical but dreaded aspect of event planning. In this day and age, negotiation skills are even more essential as event professionals strive to deliver memorable experiences while staying on budget.
Event Marketer
FEBRUARY 22, 2024
The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The
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