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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! In 2024, technology isn’t just a tool; it’s a magic wand that can elevate your events to new heights. We’ve all become Zoom experts, haven’t we? AI has entered the room.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. A number of organizations, event properties and venues are using sustainability campaigns and air emissions tools to help track and offset activities.

2024 129
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Risk and Reward: Meetings in Hurricane Season

MeetingsNet

Favorable hotel deals are appearing for event groups willing to gather in hurricane-prone areas in late 2024 and 2025. While such terms are sure to catch the eye of many planners—and perhaps cause some planners to negotiate harder with properties in the southeastern U.S. The official hurricane season ends on November 1 each year.

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Speaker Trends for This Year’s Business Events

MeetingsNet

While the full 2024 report will be released on March 26th, Jennifer Best, vice president of marketing at AAE, shared some early data from this year’s survey results with attendees at the Catersource + The Special Event conference in February to highlight corporate event trends and how they’re likely to impact speaker bookings this year.

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FICP Annual Elevated Conversation Around Meaning

Smart Meetings

To meet these evolving challenges, a record number gathered at the reimagined Sheraton Denver Downtown for the 2024 FICP Annual Conference this week. The big stage featured drones, magic and insights into the leadership required to manage what comes next.

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Budget Woes Top List of Event Planners’ Biggest Challenges

PCMA Convene

Labor costs, particularly union labor and in-house AV contracts, are viewed as excessive, and the lack of flexibility to negotiate better rates leads to resentment. A common theme of budgets decreasing, expenses increasing reflects how planners feel stuck between adhering to tight budgets and meeting high attendee expectations.

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Seeking Innovators, Experts, and Educators in Meeting Planning

MeetingsNet

Session proposals are now being accepted for the MeetingsNet track at CaterSource + The Special Event show happening February 12 to 15, 2024, in Austin, Texas.