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In early September, the network debuted its Transcontinental Tailgate, a socialmedia campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. NBCUNIVERSAL NBCUniversal took a content-forward approach to fan engagement to kick off football season.
Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).
An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.
For a taste of the hot-sauce-drenched action on the ground, check out our first recap, live from SXSW 2024. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the socialmedia network’s agenda. And stay tuned for more coverage.) Agency: 15|40.
But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.
In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?
In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. Event Marketing Tools : Email campaigns, landing pages, and socialmedia integration. Sponsorship Opportunities : Enhanced visibility for sponsors. Event Marketing : Promote events through email and socialmedia.
Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown. home retail at Pinterest, stated in the guide.
More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers.
Social dashboard and media wall to maximize reach, connect attendees, and run socialmedia analytics. Top Features: Customizable event agendas Exhibit, sponsorship, and product sales revenue tracking Organized room assignments Engagement tools, such as SMS messaging and polls Price: Available upon request.
With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels? She’ll be on major social channels the majority of the day.
22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across socialmedia as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150. It’ll remain in place throughout the 2024-2025 NHL season.
According to Marketing Communication News , the stunt follows a 2024 YouGov study that found a quarter of Brits believe they could qualify for the 2028 Olympics if they started training today. And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on socialmedia. We love the confidence.
billion in 2024 and grow at a 2.85% annual rate through 2028. Promote your event on socialmediaSocialmedia is a fantastic way to get your event out there and reach a larger audience. The key is concentrating on the two or three socialmedia platforms your target attendees use most.
To celebrate an exclusive partnership with the resort as its official 2024 SPF Partner, Kiehl’s popped up a two-day activation designed to get its skincare products into the hands of adventure-seekers by blending “extreme sports and extreme skincare innovation.”
And socialmedia influence. EVENT MARKETER: How will the modern agency need to evolve to stay competitive in 2024 and beyond? This year, however, we have seen a strong increase in fully immersive brand experiences, including sponsorship activations at large events and tours that visit college campuses.
Socialmedia threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans.
Jack Newey, International Confex Event Director commented that “The team are thrilled to announce our ongoing partnership with Fast Forward 15 heading into 2024, bringing unique initiatives to the upcoming International Confex.
into our interactive gaming wall for its soccer sponsorship. The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships. What are you most looking forward to in 2024? What event type has seen the most growth in 2023?
We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and socialmedia posts we have been reading online. Projected job growth rate for events industry from 2014-2024. Sponsez – The Opportunity in B2B Event Sponsorships.
Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Talk about the planning process on socialmedia and explain why your followers should attend. Now you need to market your conference , of course!
Sponsorship success correlates directly to the overall scalability of your results, so investing enough in yours is crucial if you’re serious about planning a successful virtual or in-person event. However, innovative event sponsorship ideas that break the mold in fun, tasteful ways can be hard to come by.
Welcome to the first Expo Pass webinar recap of 2024!! Channing Muller (President of DCM Communications and award-winning writer) and Tom MacMahon (CEO of MCM ) joined us to discuss the relationship between technology, event marketing, and socialmedia, plus shared some insider tips on beating creative burnout.
There are a few ways that you can measure event engagement: Socialmedia engagement metrics. Not only will it boost audience engagement, but it’ll also add value to your event sponsorship package. Countdown to event It’s a simple thing, but a countdown on your website—and one actively promoted on socialmedia!—keeps
Event Sponsorship. SocialMedia Promotion. App powered events generate 42% more socialmedia impressions. Event Sponsorship Statistics. 12k is the average sponsorship size. 77% of businesses will outsource some part of sponsorship management to agencies. Google & Ipsos Media CT , 2014).
Socialmedia engagement: How much buzz did your event generate online? Tease the event on socialmedia. Revenue Streams : Will you sell tickets, offer sponsorships or VIP packages? SocialMedia Sorcery: Go beyond the basics. Give them ready-to-go socialmedia posts or email templates.
Introducing a brand new feature on the Promotion Centre Blog for 2024 – Skiddle Experts. Discover how to effectively utilise our intuitive features, how to negotiate brand sponsorships and how to promote your events at an expert level, leveraging tools such as paid ads and socialmedia platforms.
Boursin Canada came on as the National Partner for 2024, bringing their delectable cheese to Le Diner en Blanc events across the country, including recent gatherings in Vancouver and Montreal. Canapes prepped by Trevor Lui, Highbell Hospitality. Photo by Marcus McPhee Photography. Tracy enjoying Boursin Canada’s canapes.
Because poster sessions usually happen during lunch and nobody attends because it’s far away from where you get your lunch, we combined the two [for IOC 2024, Feb. No to passive listening sessions, where we all pretend to listen but are scrolling through the latest socialmedia app.
You can also partner with industry networks and influencers to reach a wider audience by co-creating content together – from articles to socialmedia posts. ME Matchmaking’s sponsorship opportunities include: Branding and visibility: Your brand logo featured at industry events. DO: Go beyond basic demographics.
Invesco QQQ Invesco QQQ, the Official ETF of the NCAA, returned to the Final Four with its Innovation Arena activation that debuted in 2024. The highlight of the activation was a giant hamburger ice sculpture that fans were invited to smash with an ice pick (while wearing a protective helmet), making for some solid socialmedia content.
For example, at CSAE Tête-à-Tête , EventMobi’s sponsorship of a lounge area offered a unique opportunity to create an engaging, branded experience for guests looking to rest, refuel, or network over refreshments in between sessions. Consider including your booth number, socialmedia handles, and a special show promo code inside each bag.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover comfort zones, global ofrendas and Beautycon 2024. And ahead of the 2024 fair, Dec. 1-2), the beloved Mexican holiday that honors loved ones who have passed away. We say: ¡Salud! Agencies: Hunter, experiential and p.r.;
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