Remove 2024 Remove Sponsorships Remove Tech
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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. and Los Angeles 2028 (a showcase of tech and sustainability?). Itll be here before we know it.

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory. community show, bringing the program’s tech commentary to the gaming community IRL.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote. Events are impactful. Events are memorable.

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~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology

Event Marketer

The entire SXSW 2024 campaign is woven together by NFC-enabled “pocket sprayers” (Poo~Pourri samples) that unlock a gamified, multitouchpoint experience, which, as participants earlier this week, we can say felt nothing short of brilliant. The feel to SXSW isn’t just music, it’s tech, right?

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WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix

Event Marketer

Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. In addition, the brand hosted the 2024 Jr. And on top of more than 16,000 fans in attendance at the game, with Team WNBA taking on (and defeating) USA Basketball, 3.4

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