Event Marketer

SEPTEMBER 12, 2023

Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”

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Smart Meetings

DECEMBER 19, 2023

Trade shows have been a crucial aspect of the business world for centuries. As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability.

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Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Sixty percent of those under 40 said they will attend two or more conventions in 2024, and the majority said they will regularly attend two to four conventions a year in the future.

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Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

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Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. This year was no exception. I attended in search of trends shaping U.S.

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Event Marketer

DECEMBER 30, 2024

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. CES 2024: We Came, We Saw, We Recapped the Best Exhibit Experiences Unexpected textures, appearances and pivots.

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Event Marketer

JANUARY 9, 2025

Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability. Exit surveys were employed, among other measurement techniques. Check out more from Panasonic here. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.

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Event Marketer

FEBRUARY 22, 2024

And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. A number of organizations, event properties and venues are using sustainability campaigns and air emissions tools to help track and offset activities.

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Event Marketer

MARCH 11, 2025

From statement art pieces to new dimensions with bold use of overhead real estate to fully built-out showrooms that look like they could be featured on the cover of Architectural Digest, its a trade show like no other. But its not just design. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

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Event Marketer

JANUARY 10, 2024

sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Design choices appear to be more sustainable, but luxe. Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024.

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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2024 Trade Shows Marketing Sustainability 306

Smart Meetings

OCTOBER 8, 2024

8 was the grand opening of IMEX America 2024 , with a jaw-dropping trade show, unexpected meetups with good friends and exciting announcement after exciting announcement. Sustainability Takes Center Stage Joint Meetings Industry Council (JMIC) is the umbrella organization that hosts the Net Zero Carbon Events Initiative (NZCE).

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Event Marketer

AUGUST 18, 2024

Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas on Aug. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

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Event Marketer

JANUARY 25, 2024

More CES 2024 Coverage: CES 2024 Coverage: More Booth Scenes, Insights and Commentary from Las Vegas CES 2024 Coverage: How Siemens Builds Stories into its Exhibits CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences Fiona Bruder, President, Americas, George P. What stood out?

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Event Marketer

JULY 11, 2024

Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. We asked our 2024 honorees for their takes on the future of events and trends to watch.

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Event Marketer

JANUARY 21, 2024

Clear sustainable messaging and practices. CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor. Sustainability wasn’t just a message in this glowing aqua-blue space.

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Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. Some that resonated are below so you can be as inspired as we are. It is what Marin would have wanted.

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Event Marketer

MARCH 17, 2024

The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products. Sustainable practices were also part of the show’s makeup.

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2024 Food and Beverage Sustainability Marketing 290

Smart Meetings

JUNE 28, 2024

Celebrating its 40th anniversary in 2024, the MTCC has hosted over 21,000 events, ranging from international conferences and trade shows to gala dinners and corporate meetings. Exhibition Place is a premier green venue, recognized with numerous awards and accolades for its outstanding sustainability efforts.

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Food and Beverage 2004 Sustainability Hotels 246

Event Marketer

JANUARY 20, 2024

In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. to emulate the EV9’s roster of Sounds of Nature.

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Event Industry News

NOVEMBER 19, 2024

Event Sustainability Live London is a two-day Exhibition and Conference bringing together event professionals, thought-leaders and sustainability experts. The event takes place on 20th & 21st November at ExCeL, London.

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Eventscase Blog

NOVEMBER 27, 2024

November is always a special month for Eventscase, and 2024 was no exception. From international trade fairs and Christmas celebrations to exciting new launches, we closed the month with enthusiasm and remarkable achievements. Current trends such as hybrid events and sustainability.

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EventMB

FEBRUARY 8, 2024

Skift Take: The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth? Miguel Neves Read the Complete Story On Skift Meetings

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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Smart Meetings

OCTOBER 18, 2023

The conclusions evoked a need to focus on balance and belonging in order to drive the industry’s strategic growth through 2024 and beyond, as well as to comprehensively recover from the effects of the COVID-19 pandemic. Breaking down the Accor survey results The results showed an overwhelmingly positive outlook for the industry.

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Smart Meetings

FEBRUARY 8, 2024

Trade Show at Meet with Momentum The panel discussed at length how to curate experiences that are not cookie-cutter—it gives planners a reason to stay on property and is an opportunity to involve the local community. Insights from the Team at Atlantis Michelle Liu led a comprehensive presentation on Atlantis’s sustainability programs.

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Expo Pass

JANUARY 9, 2024

The Economist wasn’t kidding when they called 2024 “the year of change.” We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come. Imagine giving potential attendees a tour of the trade show floor and its most exciting additions. VR & AR. Social commerce.

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Eventtia

OCTOBER 30, 2024

In 2024, the demand for robust and feature-rich event management platforms continues to grow. Both platforms offer tailored solutions for organizing events such as conferences, trade shows, training sessions, and more across these sectors. This article helps you discover the best Hopin alternatives and competitors.

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2024 Healthcare Trade Shows Retail 62

Eventtia

JANUARY 15, 2025

Trade Shows and Fairs Trade shows and fairs bring together multiple brands and industry players in one place. Participating in trade shows gives your brand direct access to interested buyers. Example : A sustainable textile company has a booth at an eco-fashion fair. And the results?

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Eventmobi

APRIL 10, 2024

In other words, you need to make the most of your company’s presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America , BCTECHSummit , and DiscoveryX Conference and Trade Show. Having a seating area for meals and snacks is another great draw.

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Event Marketer

JULY 31, 2023

Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.

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Event Marketer

MARCH 15, 2024

This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.

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Eventtia

NOVEMBER 12, 2024

In 2024, the demand for robust and feature-rich event management platforms continues to grow. It is ideal for events such as conferences, trade shows, corporate meetings, product launches, and virtual summits, accommodating both large-scale international gatherings and smaller, intimate events.

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2024 Healthcare Event Apps B2B 62

Eventtia

NOVEMBER 13, 2024

In 2024, the demand for robust and feature-rich event management platforms continues to grow. More than just a scalable event planning solution, Eventtia serves as a long-term strategic technology partner, enabling clients to achieve sustained event success.

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2024 Healthcare B2B Event Management 62

EventMB

JUNE 2, 2022

Organizers reported 9,000 attendees, including close to 3,000 buyers, and 2,300 exhibiting companies taking part, making it the largest event industry trade show to take place since the start of the Covid pandemic. All the indicators suggest that 2023 and 2024 are going to be very good years for our industry.

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