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Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024

Event Marketer

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Spot the robot was on hand, too, for a touch of smile-inducing tech. Have a story idea?

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Case Study: CVB Partnership Amplifies Impact at Lenovo Tech World 2024

Smart Meetings

By working with Visit Bellevue, the planners for Lenovo Tech World 2024 show the transformative power of partnership. Lenovo Tech World is the global technology company’s annual event, and as events at this level go, it’s an enormous undertaking for the planners organizing it. Events take a village.

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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience.

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Full Coverage: The 2024 Experience Design Awards

Event Marketer

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

The implementation of ABM can be challenging, involving change management and the integration of the right tech tools and automation. 📆 September 19th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST It's a win-win strategy for both teams. Register today to save your seat!

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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. and Los Angeles 2028 (a showcase of tech and sustainability?). Itll be here before we know it.

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Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. Paris 2024 marked GMR’s 19 th Olympic Games, where the agency represented 11 clients with 250 global and local staff on the ground. It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.”

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