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CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

Event Marketer

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Here, we bring you more scenes, insights and inspiration from CES 2025. Cheers to data. Learn more here.

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29 Questions at the Panasonic CES 2025 Experience

Event Marketer

Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites. Read the full case study here.

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI. 📆 April 10th, 2025 at 9:30 AM PST, 12:30 PM EST, 5:30 PM BST Register today!

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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.

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Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Event Marketer

Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025.