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Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Here, we bring you more scenes, insights and inspiration from CES 2025. Cheers to data. Learn more here.
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites. Read the full case study here.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI. 📆 April 10th, 2025 at 9:30 AM PST, 12:30 PM EST, 5:30 PM BST Register today!
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
The most anticipated openings of 2025, alongside big plans for brands, show how hospitality continues to evolve. New and Renovated Hotels Reflect Top Trends 2025 is a year to get excited for. All-Inclusive is All Around Dreams Cap Cana Resort & Spa is anticipated to open in the Dominican Republic by the end of 2025.
Attendees at Visit California Outlook Forum 2025 at JW Marriott Los Angeles L.A. The conference emphasized the power of California tourism as an economic, social and cultural force for good. Overall, this conference was unforgettable and will hold a special place in my memory bank to share with many people.
The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
So we compiled data from Bizzabos 2025 State of Events and Industry Benchmarks , MPIs Q1 2025 Meetings Outlook Report and Splashs 2024 Outlook on Events to find out where b-to-b event profs stand on budgets, ROI, attendee feedback and the value of live experiences within the broader marketing ecosystem.
As event marketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast. It’s now a lifestyle.
Event Marketers2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Across the site, Red Bull Technology Group can cater for a variety of conferences and events.
1 2028 is Poised to Spur a Significant Market Shift With the demand for meeting space continuing to soar, event planners are increasingly feeling the pressure to lock in venues ASAP. The post Key Takeaways from MPI Northern California ACE 2025 appeared first on Smart Meetings. Here, Smart Meetings brings you the key takeaways. #1
The Venues of Excellence (VOE) Annual Conference2025 Positive Evolution, was held this year at the recently renovated Imago Venues, Burleigh Court, brought together over 130 industry leaders, professionals, and suppliers for an inspiring celebration of growth, collaboration, and innovation.
And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow.
Exhibitors have shared that they enjoyed a lot of meaningful conversations, with qualified visitors attending with live event briefs and their calendar of events, solidifying the Show as a must-attend event in their marketing calendars. I look forward to seeing what the show team has in store for 2025!’
The Eastside Rooms, Birmingham’s newest conference centre, has been chosen to host the British and Irish Association of Law Librarians’ (BIALL) annual conference in 2025. Leanne Bladen, Eastside Rooms’ Director of Sales and Marketing said: “Hosting BIALL’s annual conference is an honour for us.
Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G. Want us to cover your booth?
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience.
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
and China, whose business travel markets have expanded 13.4% The strengthening meetings, incentives, conferences and exhibitions (MICE) sector has also made major economic contributions, with businesses worldwide investing more in corporate travel that builds relationships both within teams and extended networks. million people).
Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. The post Trending Insights: 3 Key Trends Shaping the Meetings Industry in 2025 appeared first on Smart Meetings.
Take Canva: For a few years, the graphic design service hosted its Canva Create conference as a themed keynote followed by a vibrant afterparty, geared primarily toward an internal audience of Canvas employees, known as Canvanauts. The post Company Rock Stars appeared first on Event Marketer. Now thats leading like a rock star.
It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. But when you have to go to a conference, you don’t get a choice of who you’re hanging out with or what’s in front of you.
VMX 2025 welcomed a record-breaking 30,000 attendeesa number that has grown by more than 60 percent in five years. Were trying to create spaces and experiences where attendees are immersed in their passion and activities outside of just education, he says. Luckily, a dj was keeping the energy up.
Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. 2024 kicked off with our Annual Conference, The Power of Discovery , where we provided an insightful programme to support our members business strategies for the year ahead.
The decision is a major step toward fully authorizing the airlines integrated alliance, with final approval from the International Air Services Commission (IASC) expected in March/April 2025. Melbourne is scheduled to be added to the list in December 2025.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. BRANDS APPEAL TO THE SENSES TO MARK LUNAR NEW YEAR Lunar New Year 2025 celebrations have been underway since Jan. Hosted by NODI and held Jan. More of this, please. And on Feb.
As a versatile, hybrid venue, Exhibition combines corporate functionality with brand experiences and a dynamic cultural programme hosting 1,165 for conferences and 780 for dinners. “Looking ahead, we’re excited to refresh our venue, welcome a new wave of events, and launch our cultural programme.
AGF (A Greener Future) reveals 34 events, venues and innovators from 14 countries as finalists in theInternational AGF Awards 2025, sponsored by Skydiamond. The ceremony […]
Drayton Manor Resort joins Venues of Excellence Drayton Manor Resort in Tamworth, West Midlands is the latest member to join Venues of Excellence (VOE) in 2025. Theyll also stay ahead of the curve with insightful industry updates and trends in the ever-evolving MICE market.
and international conferences and found that from the main stage to the booths and in the hands-on labs, the focus was on taking real action based on what is happening in convention rooms today. 2025 lands in Houston, Texas, Dec. I attended in search of trends shaping U.S. Thats how we learn where our edges are. The post IAEE Expo!
We rolled back the tape and came up with a list of things we loved this year and hope to see more of in 2025. We loved seeing conference rooms become part of the overall exhibit experience, elevated yet intimate, central to the exhibits architecture, with thoughtful lighting and furniture, on brand. Have a story idea?
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Want us to cover your booth?
You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. An upcoming $156 million incentive program will debut in 2025 to support marquee events, and rapidly expanding infrastructure projects will provide improved access to travelers. “In Considering Saudi Arabia for a future event?
The Association of Event Venues (AEV) has announced that its 2025 annual conference will take place at Excel London, on Friday 14th November. Excel […]
Reducing VAT would ease the burden, improve affordability and help position the UK as a stronger global destination for conferences and meetings. We also need continued government backing for business tourism, particularly through destination marketing and international event attraction.
These efforts have resulted in widespread recognition, earning ICC Wales numerous plaudits including the ICCA Best Marketing Award and the ABPCO Excellence Best Legacy Award.
Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.
The provincial government is betting on it by partnering with a major conference to lure the tech community. The first of three confirmed editions is set for May 2025. Skift Take: Is Vancouver the new darling of the tech world? Miguel Neves Read the Complete Story On Skift Meetings
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