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2025: a year when technology will be pivotal and demand growth polarises.

Prestige Events Magazine

Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. The S also encompasses diversity and inclusion, and this will take centre stage in 2025.

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Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Event Marketer

Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025.

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Event Registration Technology for 2025: What You Need to Know

Guidebook

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. Why Event Registration Technology Matters Today In-person events are back, big time! This allows them to: reduce admin tasks.

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B-to-B For Me

Event Marketer

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

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How Event Apps Are Shaping Inclusive Experiences Through Better Accessibility

Guidebook

These efforts, set to roll out through 2025, align with Guidebooks mission to ensure that all attendees, regardless of ability, can fully participate in events. Get in touch with our friendly team to discuss how you can make your events more inclusive using Guidebook.

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From Event Apps to Event Management: How Guidebook Is Revolutionizing Registration Software

Guidebook

We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. rather than ‘how can I help event organizers?’.

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AI-driven Experiences

Event Marketer

According to BCD Meeting & Events Whats Trending 2025 , event marketers can use AI to tailor event experiences by using attendee data to create custom agendas and personalized communication. And thats just the beginning.

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