Event Marketer

JANUARY 24, 2025

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

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2025 Event Marketing Trade Shows Marketing 244

Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites. Read the full case study here.

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2025 Airlines Food and Beverage Sports 278

Event Marketer

JANUARY 9, 2025

We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.

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2025 Marketing Event Marketing Conference 264

Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Event Marketer: How has the exhibit experience evolved for this years CES? Overall, were using three large and six small devices. Want us to cover your booth?

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2025 Trade Shows Technology Event Marketing 290

Event Marketer

OCTOBER 28, 2024

Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics.

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2025 2024 Entertainment Event Technology 264

Event Marketer

MARCH 11, 2025

And at SXSW 2025, the brand proved as much. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on Event Marketer. gun policies to prevent mass shootings.

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2025 Education Retail Financial 286

Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

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2025 Sustainability Entertainment Technology 300

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Weve got a code name just for Strehle: CID or Consider it Done.

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2025 Meetings 2024 2012 279

Event Marketer

JANUARY 27, 2025

The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. There were vehicle audio demos in newly released vehicles (like the 2025 Lamborghini Revuelto equipped with Sonus faber, and a Jeep Wagoneer S (equipped with McIntosh).

2025 265

2025 Automotive Trade Shows Transportation 265

Event Marketer

MARCH 14, 2025

The SXSW 2025 pop-up was the first in a series of three experiential engagements that will pop up in different cities in the months leading up to the shows summer premiere on Hulu. More details around the dates and locations of the next two Alien: Earth activations will be released soon.

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2025 Marketing Event Marketing Events 218

Event Marketer

JANUARY 24, 2025

The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. Photo credit: Anna Huddleston More Trade Show Trends: NRF 2025: Five Exhibit Design Trends from Retails Big Show CES 2025: Newcomers, Block Parties and Heroes on the Show Floor Have a story idea?

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2025 Trade Shows Apparel Retail 289

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing?

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2025 Meetings Education Speakers 264

Prestige Events Magazine

NOVEMBER 18, 2024

IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. It is this skill for adaptability that is driving growth in the global events market.

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2025 Global Events Travel Marketing 264

Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. Prizes awaited for those at the top of their game.

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2025 Apparel Sports Sponsorships 265

Event Marketer

MARCH 14, 2025

Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025.

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Trade Shows 2025 Social Media Conference 247

Event Marketer

JANUARY 21, 2025

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.

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Event Marketing Marketing 2002 2025 246

Prestige Events Magazine

MARCH 19, 2025

The Meetings Show is thrilled to reveal the 10 winners of Tomorrows Talent 2025, a prestigious initiative that champions emerging talent in the meetings and events industry. Jack Marczewski, portfolio event director at Northstar Meetings Group , commented: Congratulations to the 10 outstanding professionals named Tomorrows Talent 2025!

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2025 2024 Financial 2019 191

Event Marketer

MARCH 7, 2025

Related: Field Report: Top Exhibits at Design & Construction Week 2025 GE Appliances Lets its Brand Personalities Shine at KBIS 2024 So what else was cooking? The post The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025 appeared first on Event Marketer. Photo credit: Anna Huddleston Have a story idea?

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2025 Trade Shows Banking 2024 214

Event Marketer

JANUARY 23, 2025

From the Sundance Archives: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge The post Sundance 2025: Adobe Expands its Brand House, Keys in (..)

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2025 Sponsorships 2024 Marketing 289

Event Marketer

MARCH 5, 2025

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. From a striking booth inside the Javits Center, to hosting a high-profile panel, to OOH elements, to an off-site retreat, Adyen maintained a holistic design scheme and brand narrative across every touchpoint.

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Retail 2025 Apparel Trade Shows 205

Event Marketer

JANUARY 9, 2025

The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.

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2025 Tech Event Marketing Marketing 189

Event Marketer

MARCH 24, 2025

As event marketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast.

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2025 Travel 2026 2028 165

Event Marketer

MARCH 11, 2025

If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

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2025 Trade Shows Sustainability Social Media 179

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. Its EMS, baby.

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2025 Trade Shows Sponsorships Marketing 165

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.

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2025 Trade Shows Meetings Education 165

Event Marketer

MARCH 20, 2025

So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet.

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2025 Entertainment Marketing Event Marketing 260

Event Marketer

JANUARY 30, 2025

Its all about empowering people, Allison Fishman, vp-marketing at Bosch Power Tools, told EM. Event Marketer: Bosch has been exhibiting at WOC for over 45 years. The post Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025 appeared first on Event Marketer.

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2025 Trade Shows Marketing Event Marketing 213

Event Marketer

JANUARY 27, 2025

The Intel Technology Showcase at CES 2025 was an invitation-only space for customers, press, influencers, and ecosystem partners to get uninterrupted hands-on time with Intel technology and product experts. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.

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2025 Technology Sports Entertainment 130

Event Marketer

MARCH 18, 2025

In Leesburg, FL, Leprechaun Wrestling was the main event of Shamrockin Fest 2025, while in San Antonio, TX, the Wiener Dog Derby drew quite a crowd at Little Woodrows Braun. Of course, Chicago dyed its river green, and so did Tampa, FL, for the 2025 River O Green Festival off the Hillsborough River. Patricks Day celebrations.

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2025 Travel Marketing Event Marketing 147

Event Marketer

MARCH 19, 2025

With Q1 rapidly coming to a close, its worth examining the state of b-to-b events and where theyre going in the year ahead. INDUSTRY OVERVIEW The good news is that sentiments on the overall state of the industry are positive, with more organizations reporting that events are essential to growing their business.

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2025 2024 Conference Marketing 200

Event Marketer

JANUARY 6, 2025

Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. Its not just about the drinks themselves, either.

Food and Beverage 279

Food and Beverage 2025 2024 Entertainment 279

Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees.

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Entertainment Tech Event Tech Food and Beverage 262

Prestige Events Magazine

JANUARY 21, 2025

The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. To submit your speaker idea visit here.

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2025 Meetings Speakers Sustainability 259

Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer. Catch up on all of this years weekly trends here.

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2025 Trade Shows Speakers Sustainability 241

Event Marketer

OCTOBER 28, 2024

Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? I definitely think this will continue in 2025. HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? AI is becoming an essential tool in creating production design for large scale events. They absolutely can.

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Event Tech Tech 2025 Negotiating 258

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

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Trade Shows 2025 Education Event Marketing 278

Event Marketer

DECEMBER 17, 2024

Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?

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