Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. A new soundproof meeting room hosted press events and presentations for larger groups.

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Event Marketer

JANUARY 16, 2025

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

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2025 Retail Trade Shows Sports 279

Event Marketer

JANUARY 9, 2025

We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.

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Event Marketer

JANUARY 9, 2025

A pickleball court that welcomed hundreds of players throughout the event and holographic founder pitches added the element of future-forward innovation. As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Want us to cover your booth?

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2025 Trade Shows Technology Event Marketing 290

Event Marketer

OCTOBER 28, 2024

Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics.

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2025 2024 Entertainment Event Technology 264

Event Marketer

MARCH 11, 2025

And at SXSW 2025, the brand proved as much. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on Event Marketer. gun policies to prevent mass shootings.

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2025 Education Retail Financial 286

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,

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Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

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2025 Sustainability Entertainment Technology 300

Event Marketer

MARCH 14, 2025

The SXSW 2025 pop-up was the first in a series of three experiential engagements that will pop up in different cities in the months leading up to the shows summer premiere on Hulu. More details around the dates and locations of the next two Alien: Earth activations will be released soon.

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Prestige Events Magazine

NOVEMBER 18, 2024

IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. To meet these changing dynamics, the report identifies the emergence of a new type of event professional that no longer fits the traditional ‘college graduate’ mould.

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2025 Global Events Travel Marketing 264

Event Marketer

JANUARY 27, 2025

The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. There were vehicle audio demos in newly released vehicles (like the 2025 Lamborghini Revuelto equipped with Sonus faber, and a Jeep Wagoneer S (equipped with McIntosh).

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2025 Automotive Trade Shows Transportation 265

Event Marketer

JANUARY 24, 2025

The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. Most surprising use?

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2025 Trade Shows Apparel Retail 289

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing?

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2025 Meetings Education Speakers 264

Event Marketer

JANUARY 21, 2025

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.

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Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. The brand additionally revealed its new Black Label Collection during the event.

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2025 Apparel Sports Sponsorships 265

Event Marketer

MARCH 14, 2025

Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025.

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Trade Shows 2025 Social Media Conference 247

Prestige Events Magazine

MARCH 19, 2025

The Meetings Show is thrilled to reveal the 10 winners of Tomorrows Talent 2025, a prestigious initiative that champions emerging talent in the meetings and events industry. Jack Marczewski, portfolio event director at Northstar Meetings Group , commented: Congratulations to the 10 outstanding professionals named Tomorrows Talent 2025!

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Event Marketer

JANUARY 23, 2025

24-27 is offering three levels of activations, content and special events. Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners.

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2025 Sponsorships 2024 Marketing 289

Event Marketer

MARCH 7, 2025

Related: Field Report: Top Exhibits at Design & Construction Week 2025 GE Appliances Lets its Brand Personalities Shine at KBIS 2024 So what else was cooking? The post The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025 appeared first on Event Marketer. Photo credit: Anna Huddleston Have a story idea?

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Event Marketer

MARCH 24, 2025

As event marketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast.

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Event Marketer

JANUARY 9, 2025

The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.

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Event Marketer

MARCH 5, 2025

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Another standout element of the booth was the mini audience theater, where events and presentations were hosted. And then seeing our terminals, they might say, Whats Adyen?

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Retail 2025 Apparel Trade Shows 205

Event Marketer

MARCH 11, 2025

If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

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2025 Trade Shows Sustainability Social Media 179

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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2025 Trade Shows Sponsorships Marketing 165

Event Marketer

MARCH 19, 2025

With Q1 rapidly coming to a close, its worth examining the state of b-to-b events and where theyre going in the year ahead. INDUSTRY OVERVIEW The good news is that sentiments on the overall state of the industry are positive, with more organizations reporting that events are essential to growing their business.

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Event Marketer

MARCH 20, 2025

So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet.

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Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Gamification has evolved beyond simply adding a game to an event. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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Entertainment Tech Event Tech Food and Beverage 262

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.

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2025 Trade Shows Meetings Education 165

Event Marketer

MARCH 18, 2025

In Leesburg, FL, Leprechaun Wrestling was the main event of Shamrockin Fest 2025, while in San Antonio, TX, the Wiener Dog Derby drew quite a crowd at Little Woodrows Braun. Of course, Chicago dyed its river green, and so did Tampa, FL, for the 2025 River O Green Festival off the Hillsborough River. Patricks Day celebrations.

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2025 Travel Marketing Event Marketing 165

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

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Trade Shows 2025 Education Event Marketing 278

Event Marketer

JANUARY 30, 2025

Its all about empowering people, Allison Fishman, vp-marketing at Bosch Power Tools, told EM. Event Marketer: Bosch has been exhibiting at WOC for over 45 years. The post Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025 appeared first on Event Marketer.

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Event Marketer

OCTOBER 28, 2024

Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? I definitely think this will continue in 2025. HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? AI is becoming an essential tool in creating production design for large scale events. BIGGEST EVENT TECH MISTAKES YOU STILL SEE?

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Event Marketer

JANUARY 6, 2025

What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. mocktails can be key differentiators at your events.

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Event Marketer

JANUARY 27, 2025

The Intel Technology Showcase at CES 2025 was an invitation-only space for customers, press, influencers, and ecosystem partners to get uninterrupted hands-on time with Intel technology and product experts. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.

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Event Marketer

APRIL 2, 2025

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

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Trade Shows 2025 Retail Ecommerce 130

Prestige Events Magazine

JANUARY 21, 2025

The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. To submit your speaker idea visit here.

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2025 Meetings Speakers Sustainability 259

Event Marketer

OCTOBER 28, 2024

Bryan Roe, SensoryCo WHAT ARE KEY TECHNOLOGY TRENDS FOR 2025? WHAT IS NEW AT SENSORYCO FOR 2025? In 2025 we are also releasing a battery option for the SMX2 for those who desire mobility. There are so many exciting technologies to consider. Our client eventually settled in on a dirty, slightly fishy reptilian experience.

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