Remove 2025 Remove Event Marketing Remove Food and Beverage
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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. Read the full case study here.

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The Mocktail Movement Goes Mainstream

Event Marketer

Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. Its not just about the drinks themselves, either.

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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Starting in Spring 2025, the project will focus on modernizing the hotel’s expansive 85,000-plus square feet of meeting space.

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Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles

Event Marketer

For Nelson, its all about starting the conversation among event planners, attendees and, most importantly, venues to rethink how we orient networking and food and beverage. So, we sat down with Nelson to dig into the why, and the how, for event planners. How about the role the venues play in this?

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The Brief: Nutty Cruisers and Matcha Moments

Event Marketer

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The best part? May the best cola win.

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The Brief: ‘Zero Bodegas’ and Tunnels of Love

Event Marketer

20-24 during the 2025 World Economic Forum (WEF) in Davos, Switzerland, the event included multiple panel discussions featuring a range of voices who shared their neurodivergent perspectives on some of this years core WEF themes. You (OK, we) might call the event the balm diggity. Hosted by NODI and held Jan. And on Feb.

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