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EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-GlobalEvents, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Weve got a code name just for Strehle: CID or Consider it Done.
Shoptalk 2025, a globalevent for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G. .
IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. It is this skill for adaptability that is driving growth in the globaleventsmarket.
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Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” Pavilion Build at Expo 2025 Osaka appeared first on EventMarketer. Want us to cover your booth?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Collision will rebrand to Web Summit Vancouver and relocate to the city from Toronto in 2025. Cargill Philanthropies.
In our registration flow, we included our definition and what we consider early in career isany customer, partner or prospect who has less than seven years in their industry, in their business or in their role, says Britney McDaniel, globalevent content manager at Cisco. So it’s not [new] in our industry, but in their industry.
The UKs leading event that brings together the worlds meetings and events community returns to Excel London on 25-26 June, offering high quality educational and networking opportunities and the chance to meet over 650 globalevent suppliers. Exhibitors […]
Two of the biggest brands in the meetings and eventsmarket have signed a landmark agreement that will see Sodexo Live! is a worldwide hospitality brand, with a proven track record of enhancing the culinary experiences across sports venues, conference centres and globalevents. Sodexo Live! Sodexo Live!
With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.
Maybe not, but I’m keen to join the AI conversation, armed with a healthy obsession about the future of live events and brand experiences in terms of this complex and fascinating subject. According to market intelligence firm Tractica, the Artificial Intelligence software market will skyrocket to reach US$89.8 Communication.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
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