Remove 2025 Remove Event Marketing Remove Global Events
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Race for talent to shape events industry in 2025, reveals IBTM World Trends Report

Prestige Events Magazine

IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. It is this skill for adaptability that is driving growth in the global events market.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas

Event Marketer

But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Collision will rebrand to Web Summit Vancouver and relocate to the city from Toronto in 2025. Cargill Philanthropies.

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Emirates Old Trafford signs long-term partnership with Sodexo Live!

Prestige Events Magazine

Two of the biggest brands in the meetings and events market have signed a landmark agreement that will see Sodexo Live! is a worldwide hospitality brand, with a proven track record of enhancing the culinary experiences across sports venues, conference centres and global events. Sodexo Live! Sodexo Live!

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Guest Blog Part 1: Five Cs of artificial intelligence and live brand experiences

Event Industry News

Maybe not, but I’m keen to join the AI conversation, armed with a healthy obsession about the future of live events and brand experiences in terms of this complex and fascinating subject. According to market intelligence firm Tractica, the Artificial Intelligence software market will skyrocket to reach US$89.8 Communication.

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19 Event Trends That Will Shake Up Meetings & Group Business in 2019

Social Tables

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

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2024 Agency Roundtable: Executive Perspectives, Part 1

Event Marketer

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.

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