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CES 2025: Booth Designs and Insights from Day One in Las Vegas

Event Marketer

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

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NRF 2025 Ideas: Four Experiential Tactics We Loved

Event Marketer

For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. The post NRF 2025 Ideas: Four Experiential Tactics We Loved appeared first on Event Marketer.

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CES 2025: Inside the Delta Keynote Experience at Sphere in Las Vegas

Event Marketer

Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. In the experiential marketing industry, the scale of an event should relate to the scale of the product and its importance to the brands goals.

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CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

Event Marketer

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Here, we bring you more scenes, insights and inspiration from CES 2025. Cheers to data. Learn more here.

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EventTrack 2025

Event Marketer

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.

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Event Marketer Launches a BIPOC Mentorship Program to Elevate Careers

Event Marketer

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.