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Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, EventMarketer trade shows editor. EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides EventMarketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + EventMarketer Content.
For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. The post NRF 2025 Ideas: Four Experiential Tactics We Loved appeared first on EventMarketer.
Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. In the experiential marketing industry, the scale of an event should relate to the scale of the product and its importance to the brands goals.
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Here, we bring you more scenes, insights and inspiration from CES 2025. Cheers to data. Learn more here.
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. Separate surveys were initiated to consumer eventmarketers, b-to-b eventmarketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.
The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on EventMarketer.
Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r., Welcome to the Dream Team.
Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics.
And at SXSW 2025, the brand proved as much. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on EventMarketer. gun policies to prevent mass shootings.
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites. Read the full case study here.
The SXSW 2025 pop-up was the first in a series of three experiential engagements that will pop up in different cities in the months leading up to the shows summer premiere on Hulu. More details around the dates and locations of the next two Alien: Earth activations will be released soon.
7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.
The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. There were vehicle audio demos in newly released vehicles (like the 2025 Lamborghini Revuelto equipped with Sonus faber, and a Jeep Wagoneer S (equipped with McIntosh).
The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. Claudia Sanchez and Dominique Yang with San Francisco-based Creative Marketing Concepts were scouting the show floor for sustainable products and women-owned businesses. The real change takes time.
IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. It is this skill for adaptability that is driving growth in the global eventsmarket.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing?
Among these events is a meet-and-greet for the Sundance Ignite X Adobe Fellowship program, in addition to programming around introducing next-gen filmmakers, AI in filmmaking and diverse storytelling. Im particularly excited about how weve built this like youre on a film set, Freeland says.
Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025.
The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. Prizes awaited for those at the top of their game.
Related: Field Report: Top Exhibits at Design & Construction Week 2025 GE Appliances Lets its Brand Personalities Shine at KBIS 2024 So what else was cooking? The post The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025 appeared first on EventMarketer. Photo credit: Anna Huddleston Have a story idea?
The Meetings Show is thrilled to reveal the 10 winners of Tomorrows Talent 2025, a prestigious initiative that champions emerging talent in the meetings and events industry. Jack Marczewski, portfolio event director at Northstar Meetings Group , commented: Congratulations to the 10 outstanding professionals named Tomorrows Talent 2025!
The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.
As eventmarketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. From a striking booth inside the Javits Center, to hosting a high-profile panel, to OOH elements, to an off-site retreat, Adyen maintained a holistic design scheme and brand narrative across every touchpoint.
If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?
So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet. The fisherman logo is iconic.
EventMarketers2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. Its all about empowering people, Allison Fishman, vp-marketing at Bosch Power Tools, told EM. Want us to cover your booth?
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025eventsmarket, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25
With Q1 rapidly coming to a close, its worth examining the state of b-to-b events and where theyre going in the year ahead. INDUSTRY OVERVIEW The good news is that sentiments on the overall state of the industry are positive, with more organizations reporting that events are essential to growing their business.
In Leesburg, FL, Leprechaun Wrestling was the main event of Shamrockin Fest 2025, while in San Antonio, TX, the Wiener Dog Derby drew quite a crowd at Little Woodrows Braun. Of course, Chicago dyed its river green, and so did Tampa, FL, for the 2025 River O Green Festival off the Hillsborough River. Patricks Day celebrations.
Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. Its not just about the drinks themselves, either.
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees.
EventMarketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? I definitely think this will continue in 2025. HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? AI is becoming an essential tool in creating production design for large scale events. They absolutely can.
The Intel Technology Showcase at CES 2025 was an invitation-only space for customers, press, influencers, and ecosystem partners to get uninterrupted hands-on time with Intel technology and product experts. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on EventMarketer.
The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. To submit your speaker idea visit here.
Eventmarketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on EventMarketer. Catch up on all of this years weekly trends here.
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