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From the Sundance Archives: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge The post Sundance 2025: Adobe Expands its Brand House, Keys in (..)
The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. Prizes awaited for those at the top of their game.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. Its EMS, baby.
So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet.
James Finn, global head of brand and content marketing at Audible, sat down with us to share how the brand is using experiential to connect with its users and leaning into audio experiences that are amplified by special effects that envelop attendees and flood spaces. We want to make sure that were there with impact.
21, newly instated ceo Jeremy Bloom laid out his plans to transform the action-sports property into two distinct leagues, summer and winter, along with what he says will include an array of related events to be hosted annually at iconic locations. During X Games Aspen 2025 (Jan. Well played. The Sphere takeover, which ran Jan.
1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan. Blockers and Unfair Canada Pop-ups The Brief: Snail-drawn Carriages and Krampus Bars The post The Brief: Toy-Sized Showrooms and Fantasy Foodball appeared first on EventMarketer.
Agency: Golin) Photos: Courtesy of Straight Talk Wireless SPONSORS SPICE UP THE 2025 SOUTH BEACH WINE & FOOD FESTIVAL Every February, the culinary worlds leading figures convene in Florida for the annual Food Network South Beach Wine & Food Festival Presented by Capital One (SOBEWFF), which this year encompassed more than 100 events.
From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead.
The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. Kiehls role has been elevated to Official Skincare and SPF Partner for 2025, and the brand will direct peoples attention to its new Ultra Body Cream.
The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. Its on par with national trends. Photo: Courtesy of Fuse) Open-plan offices continue to rise in popularity.
More From The Brief: The Brief: Trade-In Trucks and Skate Thrus The Brief: Fast Food Dupes and Train Takeovers The post The Brief: ‘Overnightmares’ and Boring Phones appeared first on EventMarketer. Ahead of the film’s Nov. 21 and Jan.
More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship. For us, we not only use our sponsorships for driving brand awareness, but we want to drive engagement. Agency: rEvolution.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. The agency will “offer a comprehensive suite of services, including event management, sponsorshipmarketing, and corporate consulting.” Submit your news here.
EXPERIENCEit, the UKs leading celebration of experiential events, has unveiled speakers and global brand exhibitors for its 2025event which aims to celebrate the rise in a desire for experiential, collaborative, and immersive events. Lucy […]
The 2025 program kicked off with a stunt during which Putellas and Henry ditched a live interview and went on a hunt through Barcelona looking for a bar showing the UCL game. It all started in 2023, when Lays had soccer legends show up at fans front doors looking for Lays and a place to watch the game, followed by an in-stadium stunt in 2024.
Inside Toyotas 2025 Sequoia and Land Cruiser, attendees could co-star in a video alongside NFL stars Brock Purdy, Christian Gonzalez, Kyle Hamilton, Michael Pittman Jr. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on EventMarketer. or Eli Manning.
From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. NEXT-GEN NEEDS Step aside, millennials.
The inaugural North American InCyber Forum will take place in San Antonio, TX, from June 17-18, 2025, and is anticipated to attract 5,000 attendees. ALL SYSTEMS ARE GO FOR A NEW CYBERSECURITY FORUM IN SAN ANTONIO U.S. For the unacquainted (like us), San Antonio has in recent years been dubbed “ Cyber City USA.”
Following the debut of SXSW Sydney in 2023, it was announced last week that South by is headed for Europe in 2025 with SXSW London. For a week in June, the event will take place across dozens of venues, galleries, clubs and other event spaces in London’s artsy Shoreditch neighborhood.
It’ll remain in place throughout the 2024-2025 NHL season. Photo: Courtesy of Tampa Bay Lightning More From The Brief: The Brief: Billboard Races and Bratty Birds The Brief: Harvesting Screams and Ferry Fashionistas The post The Brief: Golden Porta Potties and Boozy ‘Sailgates’ appeared first on EventMarketer.
Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future. All the way out to at least 2025 right now, maybe even 2026, depending on your group size, or the destination, or the hotel that you want to be in.”
With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.
While Sundance 2025 (Jan. 2) could mark the end of an eraafter a four-decade run in Utah, the Sundance Institute is considering relocating the event in 2026the festivals mainstays are going strong. 24-27 offered three levels of activations, content and special events. For Sundance 2025, from Jan. 23 to Feb.
Event Flow : Map out the agenda. For a fashion event, this could be cocktails, a runway show, and a meet and greet. Revenue Streams : Will you sell tickets, offer sponsorships or VIP packages? Step 3: Choose the Perfect Venue The venue can make or break your event. Think beyond sizewhats the vibe you want to create?
No weddings will be performed at the airport; bureau staff will only issue marriage licenses and vow renewal certificates, but participating couples can pick up a limited-edition marriage certificate keepsake and Married in Vegas 2025 heart-shaped stickers. It doesnt get more convenient than that.
Heres a look at the trend in action at NYFW 2025. The partnership is being showcased on the runway during Fashion Week, with five Hidden Valley-inspired pieces serving as part of MELKE’s Fall/Winter 2025 line. The retailer kicked off a NYFW 2025 pop-up on Feb. are stepping into the spotlight to shake up the landscape.
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