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Sundance 2025: Adobe Expands its Brand House, Keys in on Experience Design

Event Marketer

From the Sundance Archives: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge The post Sundance 2025: Adobe Expands its Brand House, Keys in (..)

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. Prizes awaited for those at the top of their game.

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10 Things We’re Fired Up for at EMS 2025

Event Marketer

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. Its EMS, baby.

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How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation

Event Marketer

So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet.

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Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom

Event Marketer

James Finn, global head of brand and content marketing at Audible, sat down with us to share how the brand is using experiential to connect with its users and leaning into audio experiences that are amplified by special effects that envelop attendees and flood spaces. We want to make sure that were there with impact.

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The Brief: Pizza Rentals and Zen Carriages

Event Marketer

21, newly instated ceo Jeremy Bloom laid out his plans to transform the action-sports property into two distinct leagues, summer and winter, along with what he says will include an array of related events to be hosted annually at iconic locations. During X Games Aspen 2025 (Jan. Well played. The Sphere takeover, which ran Jan.

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The Brief: Toy-Sized Showrooms and Fantasy ‘Foodball’

Event Marketer

1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan. Blockers and Unfair Canada Pop-ups The Brief: Snail-drawn Carriages and Krampus Bars The post The Brief: Toy-Sized Showrooms and Fantasy Foodball appeared first on Event Marketer.

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